Brain Drain pt1: Does it help or hurt?
There's nothing wrong with aiming high. A company is like a family-- a marriage even. To "marry up" is great, but to refuse any other option is naive.
Adlib
The Experiences of Temple Advertising Students
Read MoreBrain Drain pt1: Does it help or hurt?
Finch Brands: Business & Brand Evolution
Finch's take on branding is that consumers want to invest themselves emotionally into a brand and it's Finch's job to make that make that connection happen. Getting ideas is easy, but getting clients and consumers to buy into them is the hard part.
Harman Kardon: Pure Performance?
The tag line is "pure performance," but I'm positive that people will buy these just because of the product design.
Has GM redeemed itself?
Many Americans didn't agree with bailing out GM (among others), but it's very American to feel entitled to the benefit of the doubt.
Advertising’s role in magazines
There are many different directions you can go with a degree in advertising. One exciting job possibility in the world of advertising is working at a magazine. To get a perspective on what this would be like, I got to interview Kayla Mayhew, 21, who is currently interning at Philadelphia…
Get the scoop on account management possibilities!
To get a glimpse at the account management and research aspect of advertising, I recently interviewed William Cook, 21. He is currently a student in the account management track here at Temple, and shared some great advice on this area of the industry, and what you can do with it.…
KFC’s answer to social responsibility…
KFC has been slowly changing its brand personality. It began by dropping its full name in favor of initials, and then it made the push toward “grilled” chicken. It’s almost as if “fried” has become a dirty word. It’s well and good that KFC is becoming health conscious (which is…
Shooters Production Studio visit
I attended a very informative, and extremely interesting visit to Shooters Post & Transfer recently. Shooters is a production studio here in Philadelphia, located in the Curtis Center. The Curtis Center in itself is a beautiful building, but when the doors opened to the 10th floor, i was amazed. The…
Hoarding Guerilla Cabs!
If the hoarding campaign was paired up with Clear's public private space viral, the result would be amazing.
"Philly's Future" Scholarship Winner From Temple
We’d like to offer our congratulations to Mr. Jason Kaminsky for being a “Philly’s Future” scholarship winner. Here’s Jason’s take on what advertising means to him. I can definitely relate to what he’s saying. I started out graphic designing also, but I’d like to remain a “creative.” I’m not sure…
Robin Neifield to Present at the Temple Advertising Department Awards (TADA Awards)
On April 22 2010, Temple University’s Advertising Department will host the 6th Annual TADA awards. The invite only event was founded in 2004 to acknowledge the excellence of Temple University Student advertising majors for their work in the advertising field and has boasted guest speakers from top local and national…
Cervical Cancer: Eau De Parfum
"Maybe it's unfair to get your attention this way."
