Becoming a More Creative Thinker.

One major thing I am learning while being at my internship is to not be afraid to share my ideas. I am a Marketing & Event Planning Intern at Duke & Winston- a men's clothing boutique on Chestnut Street. It is a start up company that just opened a store in June. Being the only intern at the moment and also being short staffed in general, my boss tends to share a lot of his ideas with me, for all aspects of the store - whether he is stressed about sales, trying to come up with a new social media campaign or just trying to organize the display in the windows. It makes me feel like more than just an intern working on a specific project.
I enjoy being a part of not just marketing and events, but just anything going on in the store. Anything that comes to mind I suggest, even if I don't think my boss would love the idea. Sharing ideas helps come up with totally different ones. I will say whatever comes to mind for a new social media campaign. I have to admit there are times when the idea sounded better in my head, then I said it and it made no sense. But I realized that that's OK, because we then took those crazy ideas and turned them into very successful campaigns.
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Small Team, Big Family

I’ve always said how I wanted to work in a large agency. Medium sized would probably be good too, but I absolutely loved the idea of being surrounded by hundreds of other passionate advertisers every day. Agencies such as Grey and MRY peaked my interest and the thought of working in a massive agency in New York City or San Francisco seemed like a dream. Ironically enough, this Spring I accepted my first internship at Tag Strategies in Center City, a small but nimble team of six. Not six people in the account services department, six people total. Crazy, right?…

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My Internship Experience

When I first arrived at Allied Integrated Marketing I was excited to begin my first internship and gain valuable office experience. I had no idea what to expect for the first day so I kept an open mind and thought positively. I went in with my best intentions to work very hard and be as helpful as I possibly could around the office. My first day was great, I got started right away and kept very busy the entire time I was there. It was a lot, but I liked it. I got a taste of what I would be…

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Editing: A Necessary Evil

I’m not just talking about spell check. Go read it forward, backwards, and sideways. Read it out loud like a monologue to your roommates. Does it sound good? Great. Now go make it better. Can’t? Let new eyes see it and listen to what they say. Rinse and repeat. It’s pretty rare that a line is the best it will ever be from the start. It does happen–maybe once in every three lunar calendars–but don’t count on it. This is something I realized in my first week as a content creation intern at ChatterBlast Media. A content calendar that you…

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Agency Life: Rolling With the Punches

Hello. My name is Maureen Healy, and I have been interning as a graphic designer at Slice Communications, an integrated public relations and social media agency in the Old City section of Philadelphia. Slice is a smaller agency with about ten full-time employees and five interns, but its client base is growing and the need for more employees is increasing. Working at an agency has its ups and downs, but the reward is priceless. Before serving as an intern at Slice, I was (and still am) working as an in-house graphic designer at Temple University’s Fox School of Business and…

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Getting Creative at the Small Business Development Center

This semester I have been working at the Small Business Development Center (SBDC), which is located right on Temple’s campus.  If you’ve never heard of it before, it’s one of a number of centers throughout Pennsylvania that partner with a university to provide low-cost business consultation to local entrepreneurs trying to start their own businesses.  Because there are a variety of departments involved with getting budding businesspeople real-world ready, it’s become somewhat of a feeder organization for Temple students majoring in business, advertising, marketing, etc.  As an Ad major double-tracking in Copywriting and Art Direction, I’m in the SBDC’s Creative Department.…

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To Brand a City – Ways My Brain is Growing

What’s the best thing about Philadelphia? Well it has to be its diversity. Diversity of people, culture, art, events, neighborhoods, etc. So maybe it’s ironic that the best thing about Philly seems to make it somewhat hard to brand. How do you develop a catchy, consistent tagline for a city with so many different things to offer? Well, Visit Philadelphia gives it a shot. And that’s where I serve as Advertising Intern this semester, doing the small projects they give me and sitting in on as many meetings as possible. The stuff I’ve learned so far has really been amazing.…

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The Importance of Tracking Links To Measure ROI

My Name is Carlos Castro Miranda and I am serving as a social media intern at Slice Communications. Slice Communications is a Philadelphia based social media and public relations firm consisting of approximately ten full-time employees. Currently, I create social media content and conduct research for several clients in various industries including:  recycling, investing, retail, engineering, and more. Before I began my internship, I had no prior knowledge of how social media firms generated revenue or tracked the progress of their efforts. Tracking the impact of social media is an integral aspect for social media departments to show clients the…

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Riding Around in the Geico Car

As I embark on this real world journey at the local Geico office in Wynnewood, my experience is teaching me leadership and communication skills. My position is Marketing Intern, and I am responsible for a variety of duties, the biggest duty–to promote our special dealership program to local car dealerships. Each week my fellow intern, Greta, and I visit local car dealerships to notify sales representatives of this program. This is a referral program where if a sales representative at a car dealership is selling a car, and he/she refers his/her client to Geico, the representative will get $25 just for the referral.…

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The Best Advice

Here’s my Chance, HMC,  is a creative agency in Northern Liberties where I was lucky enough to land an internship. As an intern at HMC I had the opportunity observe and take on some real responsibility. I was able to work hand in hand with senior level staff, interact with the client, be present in brainstorming sessions, contribute tagline ideas, assist in video shoots, attend budget meetings, and publish blog posts. I got a feeling for what agency life could be and I have fallen in love. I’ve been standing the sidelines waiting for my moment to be a starter…

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Start to Finish Satisfaction

Over two months ago, my publicist asked me to begin looking at racing events in the Philadelphia and Pittsburgh markets for an upcoming Disney movie. Back then, the movie was simply known as “McFarland” but Walt Disney Pictures decided to change the name to “McFarland, USA”. The races needed to be set before Disney even released the trailer. I informed the event coordinators as best as I could by using any information available. And so began my cross-country run with the film. I was able to get The Philadelphia Marathon and The Ugly Sweater Run on board. They agreed to…

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