I like to plan events. Making lists and checking off tasks is fun for me and there’s nothing more satisfying than seeing your work culminate into something fun for everyone. However, the events I’ve hosted have been mostly for myself; parties and vacations and such. Being enlisted by my internship to help plan an event for young entrepreneurs seemed daunting, but has turned out to be pretty fun. It is just myself and my four other interns put in charge of putting this together. I’ve never organized a professional event and to my knowledge, neither had any of they, so…

During my time at Two Aprons Cakes and Catering one of my projects while there was creating a new website for the company.

While I interned at Harmelin Media, I was involved with the Digital Team. The Digital Team handles display banners, online videos, mobile, search, site analytics, and social. I was involved with almost all the services, but I particularly became familiar with the social service of Harmelin Media. Social media is an integrated part of most people’s lives so I think it’s an incredibly important thing to be aware of.  Harmelin Media uses paid social tools to track its client’s customers all over the world. Being a millennial, I’d say I’m pretty familiar with social media. One thing I realized while being…

At Cashman and Associates I have learned great new ways to spice up an event. One of the best things to do is have food and beverages. Preferably alcoholic beverages. This keeps people happy throughout the night. However, now a days more and more people are health conscious and want to know exactly what they’re eating. So C&A has found creative ways to make food and beverage signs. For example, if it’s an event that involves travel you can use postcards for labeling, or if your event is for a spa/salon you can use red lipstick on mirrored trays. It…

It’s important to remember to take chances with any and all internship opportunities. Don’t turn down positions just because it’s not exactly something your studying in classes or in the exact field you wish to eventually be in. This is something I had to realize for myself. I wasted a lot of time not having an internship because I was just waiting on the “perfect” one, even though I didn’t know exactly what my idea of that was. I went to a few interviews, but not nearly as many as I should have because I just didn’t apply after reading…

This semester I was a intern at Two Aprons Cakes and Catering. This wasn’t the typical Advertising Agency job. However, since I worked for a small business I gained a lot of hands on experience. I look forward to interning with an agency next. In any internship I think there are certain steps to successful experience. Take Initiative. Taking initiative is one of the most important things you should do during your internship. During my time at Two Aprons I made sure my boss and mentors life easier by getting them home on time. Professionalism. Make sure you are professional…

Interning at Allied Integrated Marketing has been quite the experience this semester.  Allied Integrated Marketing is an entertainment marketing company that promotes new movies and productions.  The second half of this semester, I was lucky enough to have a part in the promotion of Rodgers and Hammerstein’s Cinderella for Broadway Philadelphia.  Cinderella was at the Academy of Music November 25th– November 30th.  Believe it or not, Broadway’s Cinderella wears a purple dress and has black hair (this really threw people for a loop).  Some promotions we did for Cinderella include street teaming at local Philadelphia events, Cinderella meet & greets,…

This fall semester I interned at Cashman & Associates where I had the chance to attend various industry events, and produce work various client. The experience was very rewarding and I learned a lot along the way.   Every company has it’s own unique work environment – all with unique quirks. I’ve made a list of the top 10 things I feel would be beneficial for anyone who might the pleasure to intern for Cashman in the future.   1.  There is a corner store called “Sassafras” and it will become your favorite place to eat – they have everything your…

This semester I have been an intern at Allied Integrated Marketing, which has given me invaluable experience working in the real world.  Allied is located in Center City, Philadelphia and works to promote new films and productions through word-of-mouth advertising and publicity.  The most common ways we promote productions at Allied are through street teaming and early screenings of films.  My supervisor, Ann-Marie, has been with Allied for 25 years and really knows what she is doing.  Ann-Marie is in charge of Allied Philadelphia’s 20th Century Fox account as well as the Broadway Philadelphia account.  The first half of this…