A Permanent Internship
Most fellow students I have come across took an internship in a traditional ad agency, or marketing company that would naturally progress into either a job, or teaching the tools in order to land one. I, however, decided to intern at a tattoo shop, entitled Lost Soul Tattoo. This presented me with many opportunities to use my creativity and strive to come up with new ways to advertise an already popular tattoo location. I was thrust into a real role, as they never had anyone do advertising or “business” oriented work in the shop, other than piercing and tattooing. It provided me with a great challenge as there was not much in the way of guidance, so I took what I learned so far from my advertising classes and did my best to put it to work. The laid back, wear whatever you want, jam out to music while you worked, atmosphere really provided for a great creative environment and made it easy for my work to come to life via Social Media campaigns, clothing designs, and creating an entire guerrilla marketing strategy based around the shop. Taking this risk of working with a company that never had an intern before was something I was nervous about at first, but in the end it allowed me to rise to the occasion and create real work that garnered many impressions as well as new business for the shop. We saw a 6.5% increase in overall sales/revenue during my duration there, and with my implementation of a “How did you find us?” card, we realized that my Social Media Campaign was driving in about three new appointments per week (about $1200 extra revenue). This post isn’t about me bragging, or saying, “Hey, Look what I did for this company,” but to challenge other students and individuals to go for a job or internship that may be out of the box, as it could end up being the best thing for you. You could make a difference right away if you are ready for the challenge, don’t just settle for getting someone’s coffee or the internship your parents want for you. Sticking with the traditional way of doing things or going with the safest choice, will look good on a resume, but will it bring out the creative, driven person in you?
Anderson Cooper to be honored at 2012 Lew Klein Awards
Following the ceremony, the anchor of CNN’s Anderson Cooper 360° and host and executive producer of Anderson Live also will participate in a separate Q&A session with Temple students to offer an insider’s perspective on broadcasting and journalism in Tomlinson Theater.
IABC Philly: Generating Media Coverage That Matters
TIME: 5:30 – 7:30 PM
LOCATION: Philadelphia Marriott West
October 24, 2012
5:30 – 7:30 PM
Philadelphia Marriott West Hotel, Conshohocken, PA
Cost: $35 Members; $45 Non-Members; $15 Students
Tony DeFazio is the president of DeFazio Communications, LLC,
a Conshohocken, PA-based public relations agency that specializes in
generating media exposure for corporations and emerging growth businesses.
The firm provides publicity and media relations services that help companies
improve market share, strengthen brand position and increase competitive
strength. Tony is a past president of IABC Philadelphia and currently serves as
the communications director for the IABC Heritage Region. He will co-present
this program with his strategic partner, David Evanson. David has more than
25 years experience in finance, financial communications and financial
journalism. He has also written four books on economics and finance.
Social Media in Action
This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The idea here is not to promote yourself or your products but instead to offer customers a benefit and value for following your brand. This in turn can help with customer loyalty and maybe even word-of-mouth advertisement.
Word of Mouth at its Best!
Of all the things Philly is known for, we’re kind of a big deal when it comes to the restaurant industry. Fine dining, pastries, and bar food aside, our claim to fame is the cheese steak. Depending on whom you ask any number of places could be the best in city. However, 3 names are most consistent: Pat’s, Geno’s and Jim’s. Philly is a big city and in reality, every section has its own comparable and reputable steak shops. So how is it possible that these 3 shops, all located in the same small region have the most notoriety? Word of mouth!