January 2012

Boost Your Confidence

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Let me start off by saying that I am a man and I don’t mean to offend or judge women. I came across a magazine that typically women enjoy. People Magazine is a magazine designed for the latest gossip and news of celebrities and people that we consider important. On the current issue of Peoples Magazine (February issue) with the cover of Heidi Klum, I saw an advertisement that caught my attention.

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K.I.S.S: Keep It Simple, Shoppers

You treat yourself to a well-deserved shopping spree and are totally satisfied with your retail therapy finds, only to discover an amazing coupon in your inbox and/or mailbox a few days later for the exact store you just blew your last paycheck in. We’re  left with two options at that point: a) Dispose of the coupons immediately so no one else can benefit from them, OR b) Take the coupons and receipt back to the store in an attempt to get some cash (or credit) back. Either way, its not a situation you’re happy to find yourself in. Ever.

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3191 Miles Apart

3191 Miles Apart is a blog started by Maria Alexandra Vettese and Stephanie Congdon Barnes. Both Photographers, Art Directors, Stylists, and Designers. The two creatives met back in 2005 and in 2007 started their first project of diptych photographs: “A year of mornings”, followed by  “A year of evenings”. “A year in mornings: 3191 miles apart” eventually got published, and is now the only place we are able to view the photographs. In 2010, they decided to take their series to a quarterly magazine print format, and post weekly on the blog.

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Future of Dolce & Gabbana

Dolce & Gabbana spring/summer print ad 2011

We all know that high-end fashion print advertisements seem to have nothing to do with fashion. They usually portray bunch of people doing random things that seem to make no sense what’s so ever. For example, Louis Vuitton has print advertisements of people in exotic places laying down or doing things that you don’t really see in regular fashion advertisement. In my quest to investigate these high-end fashion advertisements, I looked through the February issue of Gentlemen’s Quarterly (GQ). I came across an advertisement that caught my eye.

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La Redoute’s Questionable, Yet Very Naked, Mistake

When creating good advertising, we are taught that it is of the upmost importance to consider our target audience’s feelings, and what their reaction may be to what we put out there. So, when French powerhouse fashion retail company La Redoute published a photo of four children in La Redoute swimwear on a beach with a completely naked man in the background, its no surprise the “mistake” caused quite a stir.

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