Crash, Burn and Victory

My internship at WMCN, an independent television station outside of Atlantic City, NJ, has given me a great opportunity to observe and be a part of the television industry. Though most of my days consist of close captioning local infomercials or shadowing the editing process, about two weeks into my internship I had the chance to be part of a three man crew at a infomercial shoot at a car dealership, The Jeff Dambrossio Auto Group, in Downingtown, Pa. About a week before the shoot, Justin, the station’s head producer, jokingly told me that our shoots were cursed, because on the last…

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NBC – Halfway

The summer is flying by and I am already five weeks into my NBC internship. The initial few weeks was all a learning process, mainly a way for me to figure out my own style of marketing. I was given assignments throughout the first half of this internship to put together power-point packages for future clients who would advertise on NBC 10 Philadelphia. The slide-shows that I would put together were all used as sample packages that were only used to train me on how to put together these projects for the clients. The sample packages that I completed were for…

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DogFace

I recently read today that 1 in 10 pets have some type of social networking profile.  On Facebook, 14% of dog owners have made a profile for their pet.  So here at Philly2Night, I wonder how many dogs I have invited to open bars around Philadelphia.  Not to be disconcerted, I’d like to look on the positive side of this interesting phenomenon. Perhaps it means we are getting more and more comfortable with the way we use the internet as a form of communication.  I see a difference in a way we live through the internet these days.  I think…

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My Arbitron

With over a month done of my sales internship at Talk Radio 1210 WPHT, I am happy to say that I am finally doing real work and enjoying it.  From my experience so far, I have found that sales is one of the most hectic professions in the business world.  That is why I have found myself doing much of the research work for potential and existing clients because the other sale associates just do not have the time to explore the web and build excel spreadsheets.  My main tool has been Arbitron.com which is a research company which collects…

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Don’t let nerves take over.

Since I was a child, I have developed a fear of talking to strangers on the phone.  I really couldn’t explain why. I became uncomfortable, restless, and nervous.  My voice starts shaking and palms begin sweating.  Weird, I know. You’re probably thinking I was crazy for caring who is on the other line and believing I’m being judged on my delivery, but I couldn’t help it. I remember in my interview with my now supervisor, Joanne Marder, my phone skills were questioned.  I was in the moment and responded, “Not a problem, I talk on the phone all the time…”…

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‘AD’ronyms

The fast paced day-to-day at an ad agency leaves no time to use complete sentences.  Thats why the industry has coined a slew of acronyms to streamline communication.  This is a cheat sheet I’ve complied in my time at SAY Media- you’re welcome. GSC: Global Sales Call – This is when all the company employees and big wigs get on a conference call to discuss weekly and monthly goals. ATS: Average Time Spent EOD: End Of Day – What we all work towards. CSM: Client Service Manager DAA: Digital Advertising Alliance –  CMO: Chief Media Officer IMP: Impressions – being…

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Red Bull Records

Hey! My name is Adam Libon and as before stated I work with Red Bull Records advertising, promoting and marketing their four bands. So far this experience has taught me a few things. First off, there are a lot of things one can do to advertise bands. You can pretty much do anything and as long as the word is out about it then people will be happy. For example, since Social Media is so popular now, the label goes online to see who is talking about the bands. So reposting things on Facebook or retweeting things on Twitter, the…

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Social Media 101

It’s my 5th week at At Media. So far, I’ve learned a lot about things I thought I had already mastered like social media. Facebook and Twitter alone can be used in ways I didn’t know about for marketing and promotional purposes. What you say, how you say it, who you involve is all a delicate process and needs to be done correctly. It seems so simple posting the specials for a local bar or a sale for a clothes store but truly engaging your audience, talking with them instead of at them, is a skill that I’m learning to…

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Aon: One Intern in a Global Environment

On my first day, I felt overwhelmed, I was going to be working for a company with about 60,000 employees in 120 countries and they are the principal sponsor the world’s most popular football (soccer) team, Manchester United. I definitely felt like I was staring into the eyes of a beast but that quickly changed. I am finding out that the corporate world is a much friendlier and inviting environment than you would think. In classes, I often didn’t like the team assignments or activities that we did because I felt I would be better off doing it alone, but…

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A Dynamic Organization

When I first made contact with the March of Dimes, applying for this internship position, I wrote that I was excited about the possibility of getting involved with such a dynamic organization. I may have been sucking up a bit, but I wasn’t lying: I had done some research on the company and discovered that its focus had changed quite a bit since its inception. The March of Dimes was founded in 1938 by President Franklin D. Roosevelt to fight polio. At that time it was called the National Foundation for Infantile Paralysis, the early-twentieth-century name for the disease poliomyelitis,…

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Free Tickets For Your Efforts

  …So I’m sitting in the office busy doing work..and all of a sudden, Adam walks over and hands me a pair of tickets to Hershey Park!!!! Have I mentioned I love the free perks at MayoSeitz? I’m still awaiting my 10-piece cookware set that should be coming in the mail, courtesy of a partner of MayoSeitz! I know it sounds like a lot of freebies, but my brain has been working pretty hard so far this summer and I don’t see a problem with a little incentive…. Recently, I was brought onboard in the planning for a potential ONLINE pet retail…

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1210am Home of the Phillies Radio!

This is my third week at 1210am talk radio as a sales intern and it has been a very exciting adventure.  It started off slow because I didn’t have a computer so I spent most days just filing but after I was gifted with a computer I was put to work.  I do research for potential clients such as Philadelphia Community College, Yuengling Brewery, and many car dealerships. Also I get to go out on sales calls with fellow sales associates in my office, so I get a first hand experience with dealing directly with clients.  Out on these sales calls…

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NBC Philadelphia – Marketing Department

The first week is in the books and already I have learned a great deal working at NBC Philadelphia. I was accepted as an intern in the marketing sector of NBC, where my primary duty is to put together sample marketing packages for potential clients. The sample packages that I put together have the possibility of being used for the real clients if my manager feels that the material is what they are looking for. I have worked on two packages in the first 2 days on the job and already they have used part of my sample packages. To…

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Miles High Productions – Social Online Media

Miles High Productions is a fairly new entertainment/music online marketing firm located in Los Angeles. My primary duty as a remote intern is to market various musicians  by promoting their material on online social media networking websites. At the beginning of every week, the marketing manager messages me a list of responsibilities and timeframes for when they want the tasks to be completed. I create and maintain various musician’s profiles and accounts on websites such as; Facebook, Twitter, Myspace, YouTube, BuzzNet, ReverbNation, and many other music networking websites. I am responsible for replying to comments, adding friends and followers, updating event information, and taking…

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Red Bull Records

Hey, my name is Adam Libon and I work for Red Bull Records. As stated in my last post, Red Bull Records is a small indie label based in L.A. So far, this experience has taught me a lot about the music industry today. I mean it isn’t at all what it was like thirty years ago. Now the executives only care about money and how much they make off a certain artist. Red Bull Records is different. They care about their artists and they want to make sure they succeed so that the label itself can succeed. I’ve always…

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