AdLib - Page 157 - The Experiences of Temple Advertising Students

People for Bikes Campaign

Before I dig into these ads with my thoughts, I want to say that I fully support this cause. Philadelphia is notorious for being very unfriendly to it’s large bike population. We completely lack bike lanes which are crucial to safety, and we suffer from pothole-itis because of Penndot’s work ethic. Not to mention cab drivers and every badass on broad street wants to run us off the road because we aren’t moving 60 miles per hour. Imagine what bike lanes could do in Philadelphia. This campaign is really inspiring. There’s my critique. Campaign created by Colle + Mcvoy, and…

March 28, 2011
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Fish out of Water?

Since the last time I blogged I started thinking about what I was thinking when I started to apply for internships and how that relates to the experiences that I have had so far. When I was looking for internships, I used the Career Center’s website as a jumping off point. Anything that was “tagged” with Advertising, Marketing, or Communications caught my eye. Little did I know, my internship with The Gabriel Institute, was focused on PR. Now, you would think that being an Ad major in an internship focused on PR would be somewhat difficult. Surprisingly, it’s fun,…

Andrew Rutledge
March 28, 2011
1 Comment

Good Company Coffee

It’s pretty easy to not stand out in the coffee industry. Hell, Starbucks and Dunkin Donuts have a tough time doing it with what seems like a limitless budget and the opportunity to work with the best in design. Landor created this packaging design for Good Company Coffee. They seem to be a robust multi-country agency. As a web junkie, I always critique each agency’s site when I visit. If it is in flash I immediately shut it down for being archaic and self-indulgent. Landor’s site is clean and clear. So is the design they conjured up for Good Co.…

March 28, 2011

learn the lingo

Something that has become rather evident to me not only just at my internship this Spring, but also around campus at Temple my senior year is that it is absolutely necessary that you learn the lingo and commonly used terms in your field. I am personally an Art Direction major, which I’m sure means I have been exposed to a slew of terms that an Account Manager is unfamiliar with, and visa versa. These terms and concepts are catered per-field, and though it is not a bad idea to familiarize yourself with as much as possible, you certainly need to…

Jessica Rago
March 28, 2011

A Taste of Success

Working at the National Museum of American Jewish History has been a really great experience. Everyday there is something new to do. While some of the tasks can be a bit tedious, others are very interesting. Today, the department I work in had a business lunch with the director of the Barnes Museum’s Marketing and Public Relations Department. The meeting was so that the Barnes Museum could get a better perspective of what to expect in coming months, as they prepare to open their new home on the Parkway. I got to hear about the events that led to the opening of the…

Danielle Johnson
March 28, 2011

1+1+x=Marketing?

I have been interning at The Nouveau Image for about two months now. As I mentioned in my last post it has been a very interesting, and awarding experience. This experience, however, has allowed me to explore something that I have not been able to experience in the classroom. What am I talking about you ask; I am talking about the difference between Public Relations (PR) and Advertising. I am an Advertising major with a focus in account management. From my academic experience advertising is the art of persuading a consumer to purchase a product and/or service. In advertising we take…

Carly Ambose
March 28, 2011
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I don’t think my title should be ‘intern’

And I mean that in a good way. I started an account management internship at the Brownstein Group in January. The Brownstein Group is a full service advertising agency in Center City. Some of their clients include IKEA, Comcast SportsNet, and the Philadelphia Auto Show. Before starting my experience, I assumed my daily tasks would primarily consist of busy work. Well, I was wrong. While there are times I do busy work, I have been much more involved than I could have imagined. I create PowerPoints and present them to the creative team, sit in on real client meetings, and…

tamalin
March 26, 2011

Chivas Regal speaks for itself…

A couple of days ago we had a discussion about genericide in Morality and Law (ad course). While I like this ad especially given how old it is, this wouldn’t fly today. I don’t really think genericide is a problem unless I dislike the dominant brand. So what is genericide? It’s when a brand’s recognition overtakes an entire category. I resent that people call mp3 players, iPods. I had a first generation mp3 player (Compaq iPaq) 10 years ago and back then it was mind blowing. I loved it and I still have it… somewhere. Other examples include: Kleenex,…

tamalin
March 26, 2011

Fancy Feast~ Will You Marry Us?

I’m in my final semester at Temple and on more than one occasion I’ve heard people say that they’ve learned more in this last semester than all the others combined. I don’t agree completely, but I understand where they’re coming from to an extent. I see things differently now after hearing so many perspectives on the industry, on what makes a good campaign, and on what motivates people. Campaigns and portfolio (ad courses) really get to the root of building a case for branding and execution. Function or emotion? Fact or fiction? In regards to its targets, Fancy Feast serves…

Phil Matarese
March 26, 2011

60 Things in 60 Seconds

This hilarious commercial has been making quite a splash on the Internet this week. It’s full title is “60 Things in 60 Seconds Your Husband Could Do Instead of Watching TV.” It’s a flawless combination of excellent writing and precise directing. My favorite ‘things’ include: – “That” – Charades – Get a checkup

March 24, 2011

Hope for People with Parkinsons

I have been keeping up with my internship by also inquiring research on Parkinson’s in my own free time. I have learned that there has recently been clinical trials on Parkinsons regarding Gene Therapy. I find that technology has been a great asset over the years regarding health. I think that this article explains how technology is making a good impact in the health industry benefiting those who are sick. This therapy is proof that there is active research going on throughout the world thanks to non profit organizations and government funds. watch?v=upjufgZe43k

Rachael Innerst
March 24, 2011
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Touring the Avenue of the Arts

Since I’ve last blogged, I’ve been given the opportunity to help with a presentation to a group of 50 philanthropists from all over the nation who are touring the city. AAI (Avenue of the Arts) has been asked to give a tour and history of the avenue. It’s a chance for us to illustrate how important our organization is and how much we have done for the street and the city. I have been researching prominent organizations and businesses that have helped to shape Broad Street and to bring it back to life. The experience has given me the opportunity…

Michelle McGowan
March 23, 2011

1 in every 13 People on Earth…

You can probably guess this one. The fact is, 1 in every 13 people on earth has a Facebook account. I’ve sat here trying to come up with a clever comparison to help people understand that crazy statistic, but nothing does it justice. That’s just a lot of people. In an age where even your 70 year old grandma logs on to check up on the latest happenings, it’s pretty much expected that everyone has a Facebook. But, until a week ago, I was one of those weird people who didn’t. I can’t even begin to count the number of…

Andrew Rutledge
March 23, 2011

Alphabet Cities

Treating solids as a kind of typography, French artist Armelle Carnon created a series of poster-style flat wall prints that seek order in the chaotic spirals, winding alleys and misshapen squares of famous cities. A strange and unique, but surprisingly alphabet-like, result emerges. There are many ways to represent a map, a country, a city, or a town. Typography is a very common way of doing it, I forget the artist or various artists that have broken up neighborhoods within cities with type. Armelle’s version doesn’t do that, but instead converts each part of the city into what I would call…

Sarah Mariano
March 23, 2011
3 Comments

Art Direction Track Event Tomorrow! Vision & Flair

Special event for Art Direction track students, students interested in the track and faculty members! Thursday, March 24 · 5:00pm – 7:00pm (Tomorrow…or today…depending when you read this.) in Room 310, Annenberg Hall Free Food, presentation and discussion about art direction and a surprise creative workshop! Food will be served. Please RSVP Looking forward to seeing you all there! If you have not RSVP’d, you are welcome to come anyway. No one will be turned away. We would love to meet you or see you again!