AdLib - Page 157 - The Experiences of Temple Advertising Students

Phil Matarese
March 21, 2011

The Greatest Movie Ever Sold

I should clarify that the full title is: “POM Wonderful Presents: The Greatest Movie Ever Sold.” Delightfully meta, right? Master of documentaries Morgan Spurlock is back and this time he’s taking aim at the marketing / advertising industries at large. Spurlock’s documentaries are always a lot of fun, so I’ll definitely be checking this out. It’s having a limited theatrical release in April- so keep your eyes peeled on the Ritz movie theaters throughout Philly. I can guarantee every advertising student within the next 10 years will watch this at least once within their curriculum. I’m just bitter that…

Phil Matarese
March 19, 2011

CoDesign: Eight Things Stand-Up Comedy Teaches Us About Innovation

My Favorite Standup- Louis CK (not for the faint of will). I’m a huge fan of stand-up. I think some the most creative and insightful people come out of it. It’s a great medium to look to as writers for inspiration and motivation. So much advertising is based on humor anyway, might as well learn from the best. Anyway, I came across this article on FastCoDesign.com about “Eight Things Stand-Up Comedy Teaches Us About Innovation.” I’ll list the eight things here, but definitely check out the site HERE for more details. 1. Know Your Audience, Then Ignore Their Advice 2.…

Jin
March 17, 2011

Finished my test!

My name is Jin and I have been here at Two 1 Five Design Group for couple of weeks. I have been in training for a bit and getting tested on some of my skills. My supervisor has assigned me a test to see if I could handle some of the tasks therefore, he wanted me to make a couple of newspaper ads, a couple of business cards, and social media pages for my mom’s store. I think he wanted to see if I knew how to use the programs and tools and such. So, I’ve been working on them for a while with actual real work at…

Rachael Innerst
March 16, 2011

Make yourself more valuable to the organization!

Interning at the Avenue of the Arts (a non-profit organization) has proven to be an exciting and full-filling position. I’m working under the Marketing Coordinator and the Executive Director. Right now, we’re working to create presentations to inform businesses of who we are, what we do, and how we can partner with them to benefit both parties involved. Since it’s a small office, I get to be involved in this process and I’ll be helping them to present our partnership opportunities. What’s great about where I work is that the two women I work under are not incredibly familiar with…

Oh man, I’m about to graduate and I still need an internship

We’ve all been there. It seems like every other major just has to show up for class, do the work, and leave. But for advertising majors, the ultimate test comes when we have to complete an internship. And, as most of us know, no amount of 1-2 page essays or weekly commercial critiques can prepare you for actually having to do these things in real life, with real people, and their real money. But take a deep breath, because although it may be daunting, interning is one thing that sets our major apart from the rest and gives us potential.…

March 16, 2011

It’s a Pleasure to See Me

Hello my name is Hannah Webster and I am currently interning at the Temple University Office of Sustainability. You may have seen the ad on the left around campus. Well, I created it. So far, I have created fliers, banners, and ads for the office promoting campus sustainability week, RecycleMania, and guest speaker, Van Jones. One event so far that the Office is going to host is former adviser to President Obama and environmental activist, Van Jones. He is coming to Temple this Tuesday, March 29th at 7pm in the Temple Performing Arts Center. The campaign that I made for…

Maureen Kaiser
March 16, 2011
2 Comments

Bubble wrapping a typewriter

The title of this blog is very unusual, much like my internship experience at Quaker City Mercantile. I started interning at QCM in October and had no idea what the experience would be like. This was my first internship, and although I do well in my classes being out in the real world is totally different. Everyone at the agency is very nice and willing to assist me. The office is beautiful yet quirky with wallpaper in the bathroom with black and white faces all over it making it look like people are watching you. I love the unexpectedness of…

I Wish This Was My Idea

This project is the idea of Candy Chang: “Many cities are full of vacant storefronts and people who need things. My New Orleans neighborhood is still without a full service grocery store. So I made these fill-in-the-blank stickers to provide an easy tool to voice what we want, where we want it. Just fill them out and put them on abandoned buildings and beyond.” This project is beyond mind blowing. It is simple and effectively allows the neighborhood to voice their civic input. Check out the full gallery for this project and Candy’s site here.

Phil Matarese
March 14, 2011
1 Comment

‘Hardcore’ History Ads by The Smithsonian

The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network. Update: I wrongly appropriated these ads to the Smithsonian, when in fact they were done as spec by the very talented Jenny Burrows while at the Creative Circus. Her site can be found at Just goes to show the amount of professionalism and quality excellence that should be included in your portfolio!

Devon N. Moyer
March 14, 2011

Social media and the earthquake in Japan

After the earthquake in Japan last Friday, social media like Twitter and Facebook helped people in Japan communicate with one another and those outside of the country despite the chaos. Phone lines and wireless service had been disrupted throughout the country, and many found the best way to find out the location of their friends and family was by looking at their Twitter accounts. Even the United States Department of State recommends that “where possible, you may be able to contact family members using text message or social media such as Facebook or Twitter” in their Japan Travel Alert, while…

Andrew Rutledge
March 14, 2011

Vanmoof Bicycles

Some may call them ugly, some may call them elegant, some may call them innovative, and some may call them euro. I think the Vanmoof Bicycle is all of the above and then some. Created in Belgium, these bikes have everything the urban rider needs. Seriously there isn’t one complaint I have about these bikes. They are strictly designed for the urban rider with all of the luxuries and necessities that you would pay extra for. These well designed mobiles include: lightweight aluminum tubes the highly advanced solar powered LED light system built inside the frame no cables (coaster brakes…

Chris Hawkins
March 14, 2011

No longer “Just a Big iPhone”

The new world of mobile computing has definitely changed with the introduction of tablet PCs. In most cases these new devices bring a lot of the functionally of its more stationary counterparts to the palm of your hands. Two of the most anticipated tablets are those of smartphone giants Blackberry and Apple. The Blackberry Playbook, to be released in the coming months, seems to be an extremely popular option already to business individuals and companies that have decided to hold off on getting Apple’s iPad. But the iPad, first released in April of 2010, has already had a hand in…

Megan Wolff
March 14, 2011

My child does not need a babysitter; He has his nintendo

I work part time as a waitress in a busy steak house, and it amazes me each and every time I see a child between the ages of 5 and 15 sitting at the table with their parents, completely entranced in their portable gaming system (whether it is a nintendo, an iPad, or a game on their parent’s cell phone– or their cell phone, in most cases. I remember when the average age for getting a cellular device was 12. Now it’s 7– But that’s for another blog.) The child walks into the restaurant without looking up from their game;…

Sandra Valera
March 13, 2011

Tyler School of Art Exhibitions

Tyler School of Art is having its annual undergraduate student exhibition and Master of Fine Arts thesis exhibition. Paintings, sculptures, graphic and interactive designs, photography, ceramics, and much more will be on display. Go get inspired! Annual Tyler Student Exhibition Wednesday, March 16, 2011 10 am – 5 pm @ All throughout the public spaces in the Tyler building Tyler School of Art MFA 2011 Thesis Exhibitions Wednesday, March 16, 2011 11am-6pm @ The Temple Gallery inside Tyler School of Art

tamalin
March 13, 2011

Behind the Bullseye No.2: Brand to Brand Mayhem

I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much like brands in that we have our own personal reputations to uphold. Sometimes pretentiousness can be unshakable no matter how subtle. Have you ever gone somewhere and felt suddenly that you shouldn’t have been there to begin with– not because you didn’t belong, but because you couldn’t personally justify it? Certain decades old high fashion designers felt just the same about their brands being sold at Target– a discount store. Did Target go behind the bullseye or behind their backs?…