The Experiences of Temple Advertising Students
It is known that surveying and focus groups can give you valuable insight into consumer brand perceptions. They can also be used to test potential ad campaigns and positioning before they are fully developed to make sure they are in line with the targets interest. Surveys and focus groups…
Before I even my internship at D4 Creative Group I had preconceived notions about what my tasks would entail. Coming from another internship at Red Tettemer + Partners I assumed that every agency runs under the same set of blue prints and just tweaks them a little to fit their…
Hey! It’s Amber Volponi, and it’s my last week at Temple University, College of Health Professions and Social Work (CHPSW) in the Communications and Marketing department. So all summer, I’ve been working on the College’s office monthly newsletter. I was also given the task to update information on the website,…
Hi Guys, This is Jasmine coming to you from Teen Vogue. So you guys have have already heard about my tips from an intern’s point of view. Now I wanted to share with you some fun things that I have been able to do during my time here! Photo- shoots…
As my internship with Chestnut Hill LOCAL newspaper winds down I reflect on my experiences and find that I am very satisfied with my work here. Though it was a fairly smaller scale internship I got a chance to work on projects that bigger companies would not have so…
When I started my internship at D4 Creative Group I was under the impression that I would be taking on the position as an Account Management intern. However, as things progressed my title soon morphed into New Business intern and I am very glad that it did. In the account…
I have an internship with Hatfield Quality Meats in their customer solutions department. Customer Solutions is split into three separate parts, Marketing, Sales, and customer service. I am the only intern in the whole department and I mostly help out the salesmen for the fresh pork team and help out…
Interning at At Media revealed to me a role of advertising agencies that I had yet to associate with it. I had the opportunity to assist with the campaign for a candidate running for City Council in Philadelphia’s 2nd District (the area around Point Breeze in South Philadelphia). This was…
The past 3 weeks have been very exciting. Three weeks ago, I was asked to help with Hatfield Meat’s Christmas holiday ham promotions. I was moved from the sales department to the marketing and promotional department. Along with helping them with their Ham promotions, I was asked to help the…
Working at Ogilvy and Mather has opened my eyes to major trends emerging in the industry. I believe the next “Big Thing” in advertising is complicated given the array of pieces that are needed to create any great cohesive campaign over a number of mediums. However, if I had to…
Interning at a television station has taught me a lot this summer. Long drives into New Jersey, hours of co-editing, close captioning, that is, repeating everything being said on screen into a microphone, and blogging has added up to an exhausting, but very rewarding couple of months. Being able to observe and…
Hi again, Today I sat in on my first meeting on the top floor. This meeting was about the new stance FHB has on one of their long term clients, ABC fine wines and liquors. FHB has been the ad agency for them for more than 15 years now and…
