Capital One: Everyone Knows Two is Better Than One
The charm of the Capital One commercials is the announcer format with the Nordic accent and the fact that the Vikings are so destructive.
The Experiences of Temple Advertising Students
The charm of the Capital One commercials is the announcer format with the Nordic accent and the fact that the Vikings are so destructive.
In celebration of Pacman's 30th anniversary, there's a Google version of Pacman on the its homepage.
"They have been working for a very long time on this film. It took, like, six years to make this 16 minutes."
It's hard to unload large appliances. They actually offer to pick them up and pay for them. What's not to like about that given the consumer is getting a replacement.
"Our method? Eye-catching and curious scooters with billboard trailers."
When Adobe's horizontal extensions are stacked against Apple's vertical extensions the two are not compatible.
Ads can be so influential that all it really takes is for the right "opinion leader" to get on board with a product and then all of his (or her) peers will fall right into place.
No brand wants to be caught without a certain line extension if it's being offered by a competitor even if it's just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they're ready to or not.
There's nothing wrong with aiming high. A company is like a family-- a marriage even. To "marry up" is great, but to refuse any other option is naive.
Finch's take on branding is that consumers want to invest themselves emotionally into a brand and it's Finch's job to make that make that connection happen. Getting ideas is easy, but getting clients and consumers to buy into them is the hard part.
The tag line is "pure performance," but I'm positive that people will buy these just because of the product design.
Many Americans didn't agree with bailing out GM (among others), but it's very American to feel entitled to the benefit of the doubt.