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The Experiences of Temple Advertising Students
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Adobe Rubs Apple the Wrong Way
When Adobe's horizontal extensions are stacked against Apple's vertical extensions the two are not compatible.
Do kids need protection from ads?
Ads can be so influential that all it really takes is for the right "opinion leader" to get on board with a product and then all of his (or her) peers will fall right into place.
Musical Chairs: Competing Line Extensions
No brand wants to be caught without a certain line extension if it's being offered by a competitor even if it's just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they're ready to or not.
Brain Drain pt1: Does it help or hurt?
There's nothing wrong with aiming high. A company is like a family-- a marriage even. To "marry up" is great, but to refuse any other option is naive.
Finch Brands: Business & Brand Evolution
Finch's take on branding is that consumers want to invest themselves emotionally into a brand and it's Finch's job to make that make that connection happen. Getting ideas is easy, but getting clients and consumers to buy into them is the hard part.
Harman Kardon: Pure Performance?
The tag line is "pure performance," but I'm positive that people will buy these just because of the product design.
Has GM redeemed itself?
Many Americans didn't agree with bailing out GM (among others), but it's very American to feel entitled to the benefit of the doubt.
Advertising’s role in magazines
There are many different directions you can go with a degree in advertising. One exciting job possibility in the world of advertising is working at a magazine. To get a perspective on what this would be like, I got to interview Kayla Mayhew, 21, who is currently interning at Philadelphia…
Get the scoop on account management possibilities!
To get a glimpse at the account management and research aspect of advertising, I recently interviewed William Cook, 21. He is currently a student in the account management track here at Temple, and shared some great advice on this area of the industry, and what you can do with it.…
KFC’s answer to social responsibility…
KFC has been slowly changing its brand personality. It began by dropping its full name in favor of initials, and then it made the push toward “grilled” chicken. It’s almost as if “fried” has become a dirty word. It’s well and good that KFC is becoming health conscious (which is…
Shooters Production Studio visit
I attended a very informative, and extremely interesting visit to Shooters Post & Transfer recently. Shooters is a production studio here in Philadelphia, located in the Curtis Center. The Curtis Center in itself is a beautiful building, but when the doors opened to the 10th floor, i was amazed. The…
