The Experiences of Temple Advertising Students
There are many different directions you can go with a degree in advertising. One exciting job possibility in the world of advertising is working at a magazine. To get a perspective on what this would be like, I got to interview Kayla Mayhew, 21, who is currently interning at Philadelphia…
To get a glimpse at the account management and research aspect of advertising, I recently interviewed William Cook, 21. He is currently a student in the account management track here at Temple, and shared some great advice on this area of the industry, and what you can do with it.…
KFC has been slowly changing its brand personality. It began by dropping its full name in favor of initials, and then it made the push toward “grilled” chicken. It’s almost as if “fried” has become a dirty word. It’s well and good that KFC is becoming health conscious (which is…
I attended a very informative, and extremely interesting visit to Shooters Post & Transfer recently. Shooters is a production studio here in Philadelphia, located in the Curtis Center. The Curtis Center in itself is a beautiful building, but when the doors opened to the 10th floor, i was amazed. The…
If the hoarding campaign was paired up with Clear's public private space viral, the result would be amazing.
We’d like to offer our congratulations to Mr. Jason Kaminsky for being a “Philly’s Future” scholarship winner. Here’s Jason’s take on what advertising means to him. I can definitely relate to what he’s saying. I started out graphic designing also, but I’d like to remain a “creative.” I’m not sure…
On April 22 2010, Temple University’s Advertising Department will host the 6th Annual TADA awards. The invite only event was founded in 2004 to acknowledge the excellence of Temple University Student advertising majors for their work in the advertising field and has boasted guest speakers from top local and national…
"Maybe it's unfair to get your attention this way."
The Unlitter Us campaign aims to reverse the damage by using the same principles that created it.
Brawny made the shift in personality a long time ago, but its visual has only caught up recently.
Bob Garfield, a prominent writer for Ad Age, has decided to retire. He writes the column, Ad Review on the website, and is highly respected in the industry. He recently posted a fair well write up, entitled, “Garfield Says Adieu“. It is extremely well written and insightful. He tells his…
Today, there are many regulations in the advertising of alcohol. Before these laws were put into place, there were many ads put out that seem shocking today. Perhaps the most shocking I came across is an ad for Blatz Beer. It features a mother with her baby, and tries to…
