We Changed Everything About the Name!
Suppose we know from experience that Verizon is better in just one of these areas, the fallacy that we are supposed to assume that Xfinity is automatically better in the other area.
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The Experiences of Temple Advertising Students
Read MoreWe Changed Everything About the Name!
DEC vs. an Internship
Recently, I’ve heard a lot of students contemplating whether to do DEC, or an internship to fulfill necessary credits. Personally, I did an internship, and I know a lot of others who went the same road as I did. I was curious though, what does DEC have to offer? To…
Secur-O-Slax: Everything happens on the inside
Meet the most relaxed man in menswear!
Why should YOU be a TAC member? What does it have to offer?
Hi everybody! This week I got an inside perspective on what it’s like to be a member of TAC, and learned about some of the great things they do. Since I am not in TAC, I thought it would be helpful not only for myself, but for other students, to…
A veteran in the industry shares his experience
A few of us from the blog team just left a room from listening to a fabulous guest speaker here at Temple. His name is Ted Regan, and he’s had a successful career in the advertising industry for over 30 years now. For the majority of his career, he worked…
The current perspective of advertising. How YOU can help fix it.
I got word that TAC was having a guest speaker, so I went today to check it out. The speaker was Tom Czajkowski, who is an associate creative director at Carton Donofrio Partners in Baltimore. He had an interesting take on the advertising industry, and here’s a recap on what…
Peta: Human Meat…
Last year Peta did a number of "demonstrations" using "human meat" with the slogan "meat is murder." It's definitely attention-getting.
From SCT to Apple! Alumni Joe Ferry’s 5 Tips for Landing a Job
Joe spoke on his growing pains as he transitioned from fresh-faced TU alum to Apple Inc. field recruiter.
Social Media in Action
Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them. This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The…
"A Virtual Call To Action"
As Temple students, many of us have traveled to the heart of the city only to be greeted by the scent of putrid air and homeless men and women searching for their next meal in a garbage can. Clearly these people are in need of help, but like many problems…
"The Most Interesting Man In The World"…sells beer?
King of Creation Myths! We have a cliché in advertising that goes like this, “Don’t sell the steak. Sell the sizzle.” In a previous post I offered some opinions about Nationwide’s “The World’s Greatest Spokesperson in the World” and Geico’s caveman. In my opinion, the caveman is the greatest spokesperson. Both Nationwide and Geico…
Too Much or Just Enough?
Advertising Agency: BDDP & Fils / France The copy of this magazine ad reads “Smoking is being a slave to tobacco.” This photo is only 1 of 3 in the public interest campaign put out by Association de défence contre le tabac. What is the creative strategy here? To show…
