Brawny: A look at brand personality
Brawny made the shift in personality a long time ago, but its visual has only caught up recently.
Adlib
The Experiences of Temple Advertising Students
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Bob Garfield retires
Bob Garfield, a prominent writer for Ad Age, has decided to retire. He writes the column, Ad Review on the website, and is highly respected in the industry. He recently posted a fair well write up, entitled, “Garfield Says Adieu“. It is extremely well written and insightful. He tells his…
Vintage Beer Ads
Today, there are many regulations in the advertising of alcohol. Before these laws were put into place, there were many ads put out that seem shocking today. Perhaps the most shocking I came across is an ad for Blatz Beer. It features a mother with her baby, and tries to…
The Flintstones sell cigarettes?
Looking at vintage ads can be a very fun activity. Just like ads for alcohol, it is astonishing what they could get away with when advertising cigarettes back in the day. Advertising cigarettes has so many restrictions now. It is especially illegal to market cigarettes toward children. A vintage ad…
Nike: Tiger… Did you learn anything?
I think it's important to remember that no matter what Tiger Woods did, he's still a man. He's still a human. When individuals become brands, they transcend humanity.
Center City Film: Awesome on a Stick
"Making treats since 1978"
K&G Fashion Superstore: Invincible!
It looks like K&G's new position is the edgy brand. Its competitors all share some variation of the "warm family discount clothing store.
Union Trust: Philadelphia Steakhouse
Union Trust: Philadelphia Steakhouse (Opening February 2, 2009)
Old Grand-Dad: Head of the Bourbon Family
"We have to charge more because smoother Grand-Dad costs more to make. But that's the price we have to pay to be head of the Bourbon family."
"U" by Kotex: Why are tampon ads so obnoxious?
The campaign is called "Break the Cycle" and Kotex has a site with all sorts of interesting media on it.
The Axe Effect
Many people are familiar with the Axe brand of body spray. Their latest commercial features thousands of women running through trees, and jumping over rocks to get to a man on the beach who is spraying himself with Axe. These women are literally coming at him in every direction, and…
Great guerrilla
I came across some really great guerrilla advertising campaigns used on buses. One is for a Baltica Beer. The poles to hang on for people who stand in a bus, actually have beer cans around them. So when you hold onto them, especially in a group, it looks like everyone…
