AdLib - Page 65 - The Experiences of Temple Advertising Students

Branding Comes In Many Shapes and Sizes

Hello, all. My name is Rebecca Solomon. This Summer I am working as a marketing intern at Push10 Design Studios, located in Old City, Philadelphia. Push10 is a digital marketing agency that specializes in web design and branding. One of my main duties as the marketing intern is to help Push10 market itself to potential clients who may be in need of a new website or new branding work. In order to determine which businesses we should target I have composed numerous lists of contacts, sorted by their respective industry (i.e. Specialty Food, Architecture, Medical, etc.). Something that I was advised…

Ashley E Phifer
July 25, 2015

Creative Brief Meeting – 15th Street Station Domination

I am doing an internship with the Office of Strategic Marketing and Communications at Temple University. On Tuesday I attended the Creative Brief Meeting for the upcoming 15th Street Station Domination which will coincide with when the Pope is here in September. This will include platform posters, station kings and wrapped turnstiles. This was the first time I was invited to attend one of these meetings. In attendance was the Senior Director of the Creative Team, the Creative Director and Brand Manager, the Graphic Designer who will head the project, the Production and Traffic Coordinator, and the Advertising Manager. The Advertising…

The Agency As A Brand

As my internship at Push10 comes to a close, I wanted to reflect on a key learning from my time there. While all agencies work their fingers to the bone to produce material for clients, there might be some things that fall to the wayside. For agencies such as Push10, getting their name out to potential clients as well as the advertising community was something that was always on the to-do list but the key players in the agency couldn’t prioritize it to the top of the list due to the fact they were always hard at work for current clients. The way I…

Oyinda
July 13, 2015

Advertising agencies need not apply!

Hi, my name is Oyinda Medugbon and I am currently working at an internship at Time Warner Cable’s Marketing department in New York. My track is copy and I always thought I’d work on the agency side, creating and writing copy for advertising like I’d seen on Mad Men. However as anyone knows those internships are pretty hard to come by, especially in the BIg Apple so I started to explore other opportunities on the corporate side which I’d never considered before.Turns out that was probably the best idea I’d ever had! If you’re an advertising major and you’ve never thought…

Ashley E Phifer
July 13, 2015

Scrum Meeting for take over of Cecil B Moore Subway Station

This summer, I am doing an internship in the Office of Strategic Marketing and Communications (SM+C) at Temple University. Up until now, I have mainly been doing finance tasks which includes submitting invoices and updating spreadsheets. On Tuesday, I was invited to attend a scrum meeting for an upcoming Out of Home media buy for a take over of the Cecil B. Moore Subway station. Attending this impromptu meeting were the designer, the brand manager, the production manager, me and another student. So to take a step back, SM+C worked with Harmelin, the company Temple has a contract with for all advertising purchases that…

Chicken Scratch

Is anyone else in awe of how many notes they take? I mean seriously, I’ve been interning as an Associate Producer at Digitas Health in Philadelphia for a little more than three weeks, and already have basically filled an entire note book with notes, drawings (mostly relevant I promise), and a lot of arrows. At times as a visual learner I find it extremely difficult to retain any sort of information unless I experience it in some way, so typically I write down notes, then go back through and visualize what I have written. When you’re sitting through a multitude…

Paige C Rachel
June 26, 2015

Small Business, Big World

Did you know Temple has a Small Business Development Center? Because I didn’t. But now I do, and I am a part of the process for small businesses to hit the ground running. As a Marketing and Consulting intern, I have worked on various projects for clients in the Incubator Program – which is where start-up businesses are able to pay very little for a lot of resources. They provide cubicles, a conference room, two larger work spaces for collaboration, internet access, copy and fax machines, training/consulting services, and access to interns – AKA me! So far, I have worked with three different…

Having Fun with Social Media

Hi, guys! It’s Nicole. On my pervious post, I talked about AG’s business and my first day experience with AG. On this post, I would like to talk about my thoughts on AG’s Social Media Strategy Plan. Although I was hired to be an Art Direction intern, I got to touch the side of social media as well. I am not quite a social media person. I used to be very active on social media, but as I grew up, I just want to lie back and experience the world. I’m happy that I get learn a bit about the social media…

Wing Tuen Yeung
June 19, 2015

Internship + Food = Awesome!

Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree? This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position. I can still remember how nervous I was on my first day. I greeted some of my colleagues, and we talked about our lives and the company. It was pretty chill. My nervousness…

Nicholas Titano
June 17, 2015

The Two Coolest Things

What I am learning and experiencing at my internship with Harmelin Media is reinforcing my desire to work in the advertising industry (as a media planner specifically). The projects they give me prove they invest in their interns and want us to get the most out of our experiences. With that said, I wanted to share two of coolest assignments I have been given thus far. The first cool project I got was with one of the major clients my team serves. This client is an umbrella brand that houses many products that need to be advertised. The client’s budget for the 3rd…

City Livin’

The past three years, I have lived in the city while attending Temple University. I have gone into center city so many times to shop, go to concerts, go out to eat, etc; however, it wasn’t until my internship at LevLane that I started to really appreciate the beauty that the city of Philadelphia holds. Walking off of the subway everyday into City Hall and Dilworth Park is something that I have gotten used to along with the hundreds of other people making their daily work commutes. I actually have had the time to take a look around and really…

Kara N Ganley
June 16, 2015

Working as a Team

One of the biggest things I learned in my role as a Social Media Intern at Propulsion Media Labs is the importance of working as a team. While we all want to succeed and be the best at our job, it is important to realize that the best way to success is good communication amongst our co-workers. At my internship, I work with seven other social media interns. We all have the same responsibilities, but work different days and times. This means we need to be able to communicate our jobs and responsibilities in order to execute the project properly.…

Milana T. Lewis-Zakuto
June 15, 2015

Eenie Meenie Miney Mo…Which Artist’s Work Do You Like the Most?

In my role as an intern at Jako Enterprises I assist with multiple events. Our latest event was UBIQ’s Converse X Made By You Event that we hosted at the store on May 8th and May 22nd. First of all, there were four different artists on the 8th. Each of them has his/her own style of drawing but as long as you either brought an old pair of chucks or bought a new pair of chucks, you had the opportunity to have an artist of your choosing customize your shoes! Each of the artists was really nice and he/she spent his/her time…

Sharon Alexis Bryant
June 15, 2015

Transgender Flag Raising

While serving as a writing intern at OogeeWoogee.com, I’ve had the chance to cover several compelling events. Most recently, Thursday, June 4th, 2015 the City of Philadelphia raised the Transgender flag in honor of London Chanel and the many other Transgender people who have been murdered because someone did not agree with their chosen lifestyles. Today is a bittersweet moment, because while the flag is raised in response to these tragic events, it is the first time in history that the Transgender flag will be raised next to the United States of America flag. Photo cred: laspeechtherapysolutions.com Covering the flag raising was a true…

Janie E Augustyn
June 15, 2015

Thrown Right Into the Mix

Walking in on my first day as Traffic Intern at LevLane, I had very little clue of what I was going to be doing. Compared to other advertising agency departments, I had little knowledge about the traffic department. I was curious and excited to see what was in store for me. I was immediately greeted with positive and friendly people, including my supervisor, who introduced me to the employees and gave me a quick tour of the office. After quick instructions on how to log into my account, use my new email, and use the agency network, there was no time to waste.…