From Art Direction to Process Improvement in TD Bank

Working at a financial institution as an advertising major is very different than what I thought I would be doing with my first internship. The structure and method of accomplishing tasks is very data driven and not as creative as I had hoped it would be for me. With that in mind I set out to try and find a remedy and eventually got in contact with TD Bank’s advertising department. There was not much that I could do in the way of TV or major advertising mediums, but they did point me in the right direction to get my…

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The First Days…

I started at my Internship at Paula Hian Designs in January of this year. I went in a little nervous because I didn’t know a lot about fashion, but also very excited. When meeting Paula previously at the interview, she was extremely sweet and seemed like she needed a lot of help in the company, so I was ready to get to work. When arriving on the first day, myself and two other interns were instructed to completely organize an entire section of the work room. In the picture, you’ll see why I was a little nervous. To me, this…

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The Realtime Media Experience Part I

My last staff meeting at Realtime Media (That’s me against the wall) Photo Cred: My Creative Director Will Redmond Hey guys, My name is Stanley and currently I am in the homestretch at Temple U. So for the past three months I have had the opportunity to intern as the Creative Design Intern at Realtime Media in Conshohocken, PA. During this experience I have really gain a better understanding of the type of industry I am trying to pursue. Between the deadlines, long days in the office working on only one client, and bouncing back from the continually constructive critiques,…

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Who am I?

During my time at Temple News, I have found one common feature among most to all of the people that work within the office … Stubbornness. I won’t be a hypocrite and not include myself under this category. It is a very prevalent trait with its strengths and weaknesses. One that leads to confidence, determination and passion for ones work. On the other hand it reveals ignorance, can make a person difficult to work with and create ripples in the working environment. This is a trait with dangerous implications if used in the wrong way but if properly asserted it…

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The Photo Shoot

Today was my favorite day of my internship at Paula Hian Designs. While I did have to go in to work on a Saturday, I got to help in styling and running the photo shoot for Paula Hian’s Spring Collection. It was a long and hectic day, but I had a lot of fun. We had also run into a few obstacles like the pouring rain which caused the model to come in sopping wet, our backdrop wasn’t perfectly white, and our hair and make up artist couldn’t make it, but in the end all of the photos came out…

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Getting Involved, Getting Excited

I used to be an education major so when I switched to advertising, although I love it, I missed having the chance to work with kids. For this reason, I was really excited when I saw an email come through last semester about a marketing internship with the Philadelphia Virtual Academy, a part of the School District of Philadelphia. This passion came through in my interview and I got the position. Once the new year rolled around and I got started, I was disappointed to find that as the marketing intern, there wasn’t really much of a chance to interact…

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Silverstein at Brownstein

My fourteen weeks as a copywriting intern at Brownstein Group have been so enjoyable in every capacity. Before this, I’ve had experiences in which I liked my coworkers, but hated the work. Other times, I got to create some awesome things, but couldn’t stand the people I was creating them for. Brownstein has been a happy medium between these two extremes, and it’s made me largely happy. I’ve been able to get my hands on work for quite a variety of clients, from IKEA and Comcast to Amerigas and Sun National Bank. I even got to write a few things…

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The End of an Era

To end my senior year interning for Campus Recreation was a great experience and a work load I can’t forget. I was able to discover a lot about myself and which direction in the advertising field I would like to venture into. Being able to work with the amazing group of small people like I did was special. It gave me a new perspective as to how to communicate and create in such a inclusive work place. I was constantly asked to step out of the box, think like the consumer, and ask why. It’s motivation and pushes like these…

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Internships & Personal Discoveries

As a college student many people ask what my major is, my answer is Advertising. Most people respond by saying why Advertising. Well I’ll tell you why. I owe it all to Mr. Kendro at Delaware County Community College. He was my Intro to Advertising professor, and he was a real ball-buster. He reminded us of “The Most Interesting Man In The World.” He was arrogant, but he had a lot of experience. He acted as if you could never impress him, so I worked extremely hard to wow him with my projects. When I brought in my final project,…

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Temple News in the Big Apple

My name is Matthew Morrison and I work for Temple News. Friday, the fourth of April was no ordinary day. A few Temple news workers, including my self, were sitting on a train out of Hamburg NJ barreling down the tracks to the core of the Big Apple. Our Financial liaison MediaMate was hosting a conference for college newspapers they were associated with. Nine schools belonging to the northeastern part of the states had been invited to participate in this round table event. Taking Place in the Harvard building, we found ourselves in awe. Every room passed held towering bookshelves…

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“It’s the end of Interning as I know it”

Hello fellow Bloggers, Shannon Smith here, once again reporting to you live from the internship desk at WMMR radio station, home of the Preston & Steve morning show. Here at WMMR there are many events that are put on throughout the year to help promote the business and fellow partnerships that WMMR is affiliated with. When I first began interning here in January I was put right to work with the account managers in helping put on the cardboard classics. The card board classics is a annual tradition that is put on by the Preston and Steve show and is…

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Creating a Competitive Audit

Competitive Analyses are used in marketing and advertising in order to properly evaluate the strengths and weaknesses of current and feasible competitors. At Finch Brands, my main task has been to complete competitive audits for our clients, in order to show them the high and low points used in competitors marketing and advertising. Basically, competitive audits are used to show what the client should and shouldn’t do, what to emphasize and what to stay away from when revamping their campaign. The first step in creating a competitive audit is to make a list of competitors: direct competitors and indirect competitors.…

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Once A Contact, Always A Contact.

Rachael Silverstein here, bringing you one of the most important lessons that my copywriting internship at Brownstein Group has taught me. As a graduating senior, I’ve heard the whole “you gotta network to get work” spiel once or twice before. In the past, I’ve kicked myself over missed opportunities to use my connections.  But what I’ve learned by getting and succeeding at my internship is that (unless you make a habit of burning bridges) there’s not always an expiration date on connections in the industry. Once you make a good impression, people are usually eager to help—even if it’s not…

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Sticking Around For The Summer!

I have been interning at Valley Forge Casino Resort and they just recently offered me a job for the summer. My supervisor even told me that she wishes I was a senior so she could offer me a full time job right now. I was so happy to hear her say such kind words and I am excited to work at Valley Forge Casino over the summer! I plan on getting everything I can out of this experience and I am hoping that I will be able to stay on the schedule as an on-call once school starts back up…

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