From Art Direction to Process Improvement in TD Bank
Working at a financial institution as an advertising major is very different than what I thought I would be doing with my first internship. The structure and method of accomplishing tasks is very data driven and not as creative as I had hoped it would be for me. With that in mind I set out to try and find a remedy and eventually got in contact with TD Bank’s advertising department. There was not much that I could do in the way of TV or major advertising mediums, but they did point me in the right direction to get my…