Intern 101 Chapter I

It feels like just yesterday I started my internship @Harmelin Media. I heard a lot of positive things about this place such as it is a good start for interning, people are in there are nice, etc. Frankly speaking, I was so thrilled to start my internship at  this place,…

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Contagious

Jonah Berger’s book Contagious explores why certain things catch on and become popular. He starts by dismissing the belief that many, including myself, thought to be true; that a small number of “influencers” cause idea or products to catch on. He opens this discussion by stating that all people hold…

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Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping

Throughout Consumer.ology, Philip Graves discusses market research. He explains what exactly it is and what needs to change within it in order to gather reliable information. While I went into this book with the idea that market research (i.e. collecting consumer opinions through in-depth interviews, focus groups, customer satisfaction questionnaires,…

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Sixers Brett Brown

My  Sixers office internship has come to an end, it was undoubtably one of the the best experiences of my life. I made so many connections and learned so much about being in a business setting, and how people in all departments work together to keep the business afloat. I…

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