AdLib - Page 125 - The Experiences of Temple Advertising Students

April 2, 2012

The World Of STRATA

As a Media Planner/Buyer intern I have become very very familiar with the software STRATA. Strata Marketing, Inc. is the leader in software for the media industry. There are many different programs that run on STRATA but for my internship I focus mainly on two programs, VIEW and SBMS Net. VIEW is the main program used for media planning; it allows you to easy create a full media campaign. You just plug in your day part (ex: M-Su 6a-7a) and with the certain market you selected it will calculate reach and frequency. VIEW is easy to learn and makes a…

Lindsay E. Smith
April 2, 2012

My advice for future interns!

My name is Lindsay Smith, and I was lucky enough to score an internship with Harmelin Media, a great media buying and planning agency just outside of the city. This experience has taught me so much about working in the real world, dealing with different people, and working to solve problems to create a great end result for the company and the client. Based on my own successes and flaws starting my first internship, I compiled a list of some advice that may help future students! 1) Always show up on time. Even better, be the first to show up and the last to leave. …

Brittani S. Potts
April 2, 2012

“Design is creativity with strategy.”

Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo! Sodexo is in charge of all dining services here at Temple University. This includes the Dining Hall, the Student Center Food Court, and other retail locations located all over campus, including Starbucks, Jazzman’s, Lucky Cup, Simply To Go, Café…

April 2, 2012
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The Neiman Adventures: The End is Near?

Xand Griffin here again, and my internship at Neiman is awesome. Now that the semester’s end is near, let me tell you about some of the things I got wrong. This post is going to be a long winded one, but everyone who’s an art director should know these things.The three major things you should have before starting an art direction internship are comping skills, program skills, and optimism. To be an art director, you have to be able to express your idea visually. Now, in my experience as an art direction intern, you have to start somewhere, and that…

Challenges, Mistakes and My First Broken Sample

My name is Patrick and I am currently a senior in Temple’s Advertising program, with a concentration in Art Direction. Last summer, I worked at Macy’s Merchandising Group in New York City as a Product Development intern for their private label brands. This semester, I was afforded the opportunity to further my retail knowledge skill-set by interning in buying, planning and merchandising at Anthropologie’s home office, in Philadelphia’s Naval Yard. When I began interviewing at URBN Inc., a company which also owns well-known brands like Free People and Urban Outfitters, I considered myself strictly an apparel person, limiting myself to the…

AIPAD photo show

This weekend I have the incredible opportunity to attend the AIPAD (The Association of International Art Dealers) Photo show in New York City. The show was held at the Park Ave. Armory and panel discussions were held throughout the day on Saturday. One of the panels I attended was “A Celebration of Franchesca Woodman”. I was extremely excited about this because her work is a big influence in mine. My work isn’t quite as eerie, but her use of space is similar to how I work. Before attending this panel, I didn’t know much about her except for the fact…

Anthropologie Personified

It has been nearly 10 weeks since I started my internship at Anthropolgie in Rittenhouse Square and time has been flying by. One of the coolest things at Anthropologie is that everything is designed and created in-house. As an intern to the Visual Display Coordinator, hours upon hours of this semester have been spent crafting. Yes, I actually receive REAL college credits to hot glue, paint, sew, and hot glue some more. While the crafts may be tedious, the end results are unreal. The amount of beauty and pseudo-realism that goes into the large installations at Anthropologie is often underestimated.…

Katie Schmitt
March 30, 2012

Alberto Seveso

To be honest, I am only intrigued by one of Alberto’s series of works. But hey, to each his own, right? I’ve seen this done plenty of times, but these are just stunning. It’s amazing how something so simple can be so intriguing. Ink and water is all you need. Well that, and a fast lens of course. The rest of Alberto’s work is a kind of a mixture of everything he’s done. He uses these ink plumes in other projects but I really don’t care the rest of his work. To me, its over done and a little cheesy. But the simple…

Jin
March 30, 2012

A Good Kind of Sweat

This week, I took a look at the April 2012 issue of Detail Magazine. In this magazine I found an advertisement that I’ve seen many times before. I was thinking about whether or not I should talk about this advertisement but I am in a very simple advertisement kind of mood. So, the advertisement that I am talking about is for Gillette body wash and deodorant. It’s their odor shield line where it’s meant for people who sweat a lot. Men are prone to sweating a lot because most of us are very active. We play sports and are…

Katie Schmitt
March 30, 2012

Scout & Catalogue

I’m not entirely sure how I came across this, but I guess that doesn’t matter. All that matters is that that photography is just my type, and this is a little bit of a selfish post. Honestly, what attracted me to Scout & Catalog were the photos, but then I looked at the fashion and it made it 10x better! “During a year living in Mexico Scout & Catalogue was born out of the desire to live a simpler, more balanced life. While we no longer live in a little house with a view of the sea Scout & Catalogue continues…

Kristi Olphin
March 30, 2012

The End of the “Everywoman” in Marketing

Not long ago, two women dominated the female market, reaching and influencing their target in all aspects possible – TV, print, radio, you name it. Martha Stewart and Oprah Winfrey’s reign over the communications industry seemed both everlasting and impervious. But, as with anything in our industry, all good things come to an end. Or do they? Its been said that site like Pinterest and the ever-present Kardashian Family are stealing the spotlight from these media mavens – also known as “The Everywoman”. As it turns out, the female consumer is evolving, and depending on her to commit to one brand…

Katie Schmitt
March 28, 2012

Brooke Shaden, Photographer

I discovered Brooke Shaden on the evening news in my hometown of Lancaster, PA. Why did they feature her? Because she is a Lancaster native making it big time in the Los Angeles. That rarely happens, besides the taylor kinney/lady gaga rumors Oh, and she is a Temple Alum too! One of Shadens photos, “Time” was chosen for the Canon imagin8ion contest. The imagin8ion contest is a contest of photographic works that inspired a short film. The winning photos were chosen by Ron Howard and the film was directed by Bryce Dallas Howard. Brookes work has this whimsical yet eerie…

Thanh Le
March 28, 2012

Visual Power

Just take a look at this print ad… At first glance, I thought it was a cellphone too, but taking a second glance, its something more than that. Nissan’s “CellTruck” print ad was created by TBWA Argentina. Brilliant, isn’t it? The art direction of this concept was executed very well! Not only does Nissan promotes the well being of others by emphasizing on the message of “Don’t text whiling driving”, it also creates a subtle yet strong visual image of an oncoming truck of a deadly consequence if you do text and drive! Although, it doesn’t necessarily convinces me to…

Kristi Olphin
March 26, 2012

‘American Idol’ Launches Clothing Line

Reality TV shows often further their profits by creating merchandise such as dolls and figurines, accessories like backpacks and lunch boxes, and other branded products. American Idol, however, will take that to the next step by designing a clothing line inspired by the hit reality show. The difference in this case is that the line will simply allude to the show, as the American Idol name will not be so obviously tied to the garments. “Authentic Icon” (which shares its initials with American Idol) will be featured at Kohls for six weeks starting April 20th, 2012. Its been said that…