Lauren M. Resnick

Lauren M. Resnick

Hidden Message in Ad for Children at Risk

A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that…

Are You #TempleMade?

    Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing…

PETA Uses Temple Student’s Winning Ad

    PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets…

Inside View on NSAC

  Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process.…

#TornadoWeek Targets Interns

As the semester is winding down, a lot of use are finishing up our internships or on the search for one for the summer. We’ve all been in the position where we’ve had to work tireless hours and drain our…

Evian’s “Baby & Me”

https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs   Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings…

Happy Earth Day, Google!

    Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that…

Branding Yourself on LinkedIn

Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know…

The Free Journal Project

    I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free…

Temple Ad Student Wins Peanut Chews Billboard Contest

A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just…

Facebook Home

Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the…

Portfolio Night 10: Putting Philly on the Map

Philadelphia Ad Club’s Young Professionals and IHAVEANIDEA are hosting their Portfolio Night on May 22, 2013 at Lincoln Financial Field. This is an amazing opportunity to attend a creative networking event where you can find interested employers and the work…

Mad Men Sundays

Mad Men fans waited in anticipation for the premiere of Mad Men last night on AMC. Now that the ad junkie show is back on, what should we do each week when we all gather together to celebrate? Throw an…

To This Day Project

I came across To This Day while I was browsing new posts on Osocio, the non-profit and social cause advertising blog I posted about earlier this semester. This project stood out particularly strong to be because of the power behind…

Gozaik: The Twitter Resume

  A friend of mine actually tweeted about this great new company today called Gozaik, a social job application only that is saying goodbye to 8.5 x 11 paper resumes and hello to job-landing digital, mosaic-style multimedia resumes. Gozaik’s services…

Relay for Life: April 5th!

This Friday, April 5th t 6:00 PM in The Student Pavilion, Temple University will be hosting Relay for Life! This is a great night for the Temple community to come together to raise money in the fight against cancer. The…

Through the Eyes of the Future

  Google released news several weeks ago on their new contribution to the technology world, Google Glass. As seen below in the video they released on their YouTube account, Google Glass is a pair of glasses that connects to your phone,…

Absolut Support

Facebook, Twitter, Instagram, and many other media outlets this week are showing strong numbers of supporters in marriage equality this week as the Supreme Court is making a decision on the topic this week. Many supporters have been posting pictures,…

UNICEF’s “Tap Project” Goes Social

For Marc’s World Water Month, UNICEF and Droga5 launched a social campaign to strengthen their existent “Tap Project”. This campaign is designed to “turn the world’s largest social network, Facebook, into the world’s largest water network”. Taking a social…

University Guest Speaker: Andrew F. Smith

    Andrew F. Smith, the author of Drinking History: Fifteen Turning Points in the Making of American Beverages, will be discussing his book at Paley on March 26th, discussing the history of All-American drinks such as Coke and Coors, as…

Big East Career Fair 3/15

    This school year, Temple University joined the Big East Conference. One of the perks of being part of the conference is the Big East Career Fair. Since we are a part of it this year, that means you…

Advertising the Greater Good

  Advertising is a great source for inspiration when we think about expanding our own skills and creativity. Some of the most inspirational advertisements come from social cause and non-profit campaigns. There’s a site, Osocio, that I frequent to quite…

AT&T Shuts Down T-Mobile in New Ad

  This is competitive advertising in its most straightforward state. AT&T put out these ads last week in newspapers blatantly attacking T-Mobile for their dropped calls and slower speeds. This was a bold move for AT&T to use such an…

Philly Addy Awards

  The 2013 Addy Awards are this Thursday, March 7, 2013! This is a Philly Ad Club event organized to award creatives and professionals in Philadelphia Advertising who have shown exceptional work this year. This is a great opportunity to…

The Value of Mentors

A common word of advice from guest speakers that I have met through classes, Temple Ad Club, and Philly Ad Club, is that you should find a mentor to guide your throughout your career. It’s important to find someone who…

Tweet Tweet Hack Hack

This week has been quite an adventure for twitter fans, followers, tweeters, and oh right…hackers! Twitter account hacks have been a problem in the past, but this week, new hackers have taken control of major, public watched accounts in a…

One of the Guys

  If you’ve been around campus, you’ve had to have seen this picture in an ad, for the web series “One of the Guys”, that is all over buildings, elevators, you name it. Turns out it has a pretty great…

Harlem Shake Keeps Going

Whether you love it or hate it, the new viral video trend that’s sweeping the world is the Harlem Shake. Groups of people from all over are remaking their own amateur versions hoping to get views and make the best…

TedxTempleU

            Last semester Temple alum, Devon Moyer offered some advice in her article TED: Ideas Worth Spreading as she neared her graduation date to listen to TED talks on the way to class or whenever…

Career Week Starts this Friday 2/15!

  The Career Center is being kind enough to provide us with another stacked Career Week! There are so many seminars, networking opportunities, and workshops available this week that you won’t want to miss out on all the great resources.…

Intern, Intern, Intern

In Advertising, students know that our internships are just as important as our education. Internships open us up to so many more opportunities than just going to class and reading our textbooks. Luckily, the Temple Advertising curriculum requires three credits…

Grammy Awards: Beauty and Fashion Ad Geeks Unite!

Red carpet pre-award show events have become almost more anticipated then the actual award shows they’re representing! These events just happen to be some of the biggest opportunities for beauty and fashion advertisers to grab the attention of fans looking…

Pocket: Save Now, Read Later

As students, multitasking is a vital skill for us to master. We need to juggle class, work, clubs, and maybe even a little social life. On top of all that, as students in the School of Media and Communications, we…

Taco Bell: Brand Bowl Winner 2013

Lovers of all things advertising tuned in for our biggest event of the year–the Brand Bowl (sometimes known as the Super Bowl). This years’ Brand Bowl was a little lacking in my opinion. To be honest, some of the commentary…

Get Involved Get Ahead

  A common piece of advice for a college student is get involved. Employers like to see extra curricular involvement on your resume to add to your work and educational experiences. However, getting involved can help you in more ways…

A Little Inspiration

It’s a fresh spring semester here at Temple University! As we get back into the swing of things, one of the hardest adjustments we usually find is getting back on the grind. It’s hard after a long break to pick…