Unconventional

This week I decided to take a look at Women’s Health magazine. I don’t particularly look at Women’s Health but I decided since I looked through Men’s Health, I would do the same for all the women out there. In the current issue of Women’s Health (April 2012 issue), you see Kristen Bell on the cover. When looking through the magazine, I came across an advertisement for Target. We all know and love these stores like Walmart and Target because they basically have everything that we need. In this advertisement they are advertising the pharmacy section of Target. As spring approaches,…

Read MoreUnconventional

Funny Faces

I continued to look at Women’s Health this week, the April 2012 issue with Kristen Bell on the cover. I found another advertisement that I thought was cool. I rarely see advertisements for LifeSavers Mints but in this magazine I came across this ad. I thought it was really cool because I think it is their 100th year anniversary. They took the 100 years into consideration when creating this advertisement because you see that with the LifeSaver Mints, they made faces for the different time periods of the past. They focused on the important years like when people walked on…

Read MoreFunny Faces

Cass Bird, continued!

I recently wrote about Cass Bird, but wanted to share her most recent work (that i know of). Cass shot Urban Outfitters entire spring collection catalog, which personally I love. The photosgraphs make you feel like you are right there, having fun with these sunkissed models.   Check out one of the videos from the shoot! so make sure you pick up the Spring 2012 issue at Urban Outfitters!

Read MoreCass Bird, continued!

Female Consumers Trust Pinterest Above Other Social Media Sites

I recently posted about the wildly popular social sharing site Pinterest, and how it has serious potential to become something big in the world of advertising. Well, as a matter of fact, Adweek recently posted an article highlighting how, according to research done by BlogHer.com, women are more likely to trust information posted about products on social sites like Pinterest and blogs than they are Facebook or Twitter. 61% of women polled said they’d acted on a blog recommendation, 47% said the same for Pinterest, while only about 30% could say the same for Twitter and Facebook. Additionally, when comparing Pinterest…

Read MoreFemale Consumers Trust Pinterest Above Other Social Media Sites

Funny Tourism Ads for Lazy People

Does sarcasm sell? If it did, these posters would be a huge success for the tourism industry. It’s a shame, however that they’re just for fun, courtesy of CollegeHumor.com. Each ad, in correlation with the headline/message, cites a fake agency at the bottom of the page. My personal favorite is the Hulu poster, who’s agency is called “Oh God How Is It 4 In The Morning Already“. I’ve posted a few below, but the full parody collection can be viewed through this link. Perhaps we’ll see something like this pop up in a real campaign in the near future..  …

Read MoreFunny Tourism Ads for Lazy People

Edward Burtynsky, Photographer

Let’s talk some more photography, shall we? You may have heard of him, but I think he is just too good to not feature here on AdLib if you haven’t. Thats what I’m all about, introducing great artists (photographers, mostly) to those who don’t know. The Fox is Black reminded me how much I love this man’s work, so here it is! Edward Burtynsky is a photographer from Cananda, and he links his early exposure to the sites and images of the General Motors plant in his hometown to the development of his photographic work. Sounds a lot like photographers…

Read MoreEdward Burtynsky, Photographer

Faucher Artists

Well, I dont know if I can give you much information about these guys unless I research every single one of the artists on their page. But I thought this was a great way to introduce several artists in one post! Faucher Artists represents Photographers and Prop Stylists, and show some amazing work ranging from prop/set styling, to landscape, food and fashion photography. Take a look around and make sure you check out the artists individually!

Read MoreFaucher Artists

Ads That Don’t Make Sense.

This week I continued to look through GQ magazine (March issue) and came across an advertisement that seemed a bit off. We all know that little lizard from Geico. Well, in this advertisement they are using their phrase “15 minutes to see how much you can save”. In the print ad that appeared in GQ magazine, they used a creative device by comparing two different things. They said “It took forever to find those perfect shades” and comparing that to how it only takes 15 minutes to see how much you can save. They are comparing the time it takes…

Read MoreAds That Don’t Make Sense.

Effects Are Cool.

This week, im looking at the current issue of GQ magazine. When looking through the magazine there are tons and tons of advertisement for men’s fashion. I came across an interesting advertisement for the True Religion Jeans. In this campaign they are focusing on the patriotic essence of the brand. They chose to go with the American color red, blue and white. They are representing this patriotic feel and they incorporated that into their type as well as the image. As you can see, the man is wearing a shirt that looks as if an American flag. But the interesting…

Read MoreEffects Are Cool.

Smith and Wesson “Target” Women

Smith & Wesson Holding Corp. has typically been a man’s brand: even the landing page of their website screams Male Cop and/or Military Veteran With No Regard For Style Whatsoever. The company sells security equipment, handcuffs, and above all, firearms. Apparently, nearly 20 million women in America own guns – yet find that they have no where remotely stylish to put them while carrying. The company’s line, coming out this fall, will be designed in-house by Julie Golob, a world champion shooter herself. Often when a clothing line targeted to one gender attempts to switch genders for the sake of expansion, mixed reviews…

Read MoreSmith and Wesson “Target” Women

Connect Philadelphia, A Networking Opportunity!

St. Joseph’s University is hosting an exclusive  event for college students who are looking to network and look for career opportunities! Among the list of confirmed employers/organizations, I saw that the Brownstein Group will be attending! The Brownstein Group is a large brand communication firm specializing in advertising, digital, branding, and public relations right here in Philadelphia! To check out their website, click here: Brownstein Group Other employers/organizations include: ReminderMedia, The ROZ Group, Karchner Marketing Research, etc.  So why not take a chance and register for this event? I did! You will gain some helpful insights towards your future career! Tuesday,…

Read MoreConnect Philadelphia, A Networking Opportunity!

20nine – Young And Brilliant

  I have been working at 20nine now for about two months. One of the first things I noticed about the ad agency was how young all the employees were. It made sense once I asked how the company got its name. Apparently the CEO was 29 years old when he founded it and since then wanted to hire young and brilliant talent to work for him. This made the transition easier for me because I felt like I had more in common with everyone and I did not feel as out of place. I am the only intern that…

Read More20nine – Young And Brilliant

VF Restricts Print Content Online

What’s a blog post without a link to share the story with others? Vanity Fair has taken on this new tactic to boost print sales. Rather than providing a link to a story covered in upcoming magazines, they will, from now on, be releasing stories to select bloggers to talk about stories, but keep their extensive content on the DL. The magazine has recognized that sharing all their magazine stories online for free eliminates the need for consumers to buy the tangible magazine. We all know that digital/online magazine platforms are essentially working to make print magazines obsolete, which personally…

Read MoreVF Restricts Print Content Online

Twelve Fluid Ounces

As promised in a recent post, I am now introducing Twelve Fluid Ounces. Twelve Fluid Ounces is a project started by a good friend of mine, Illustrator/designer Brandt Imhoff. Brandt is a recent grad  from Tyler School of Art where he majored in printmaking. He started this ongoing project after discovering a bunch of vintage beer cans and decided to create a new drawing each week. He has been featured on several blogs (now including this one!) and hopes to have prints for sale soon, take a look at his website and let him know via twitter what you would like…

Read MoreTwelve Fluid Ounces

Ye Rin Mok

I don’t know much about Ye Rin Mok other than she was born in Seoul and now lives and works in Los Angeles. Oh, and she makes some beautiful images. Her work has been featured in Spin, Nylon, W, among many others. Take a look around her website and blog. Her portraits 2 are what really intrigued me! I also really love the natural-ness of her advertising photography.  

Read MoreYe Rin Mok