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The Experiences of Temple Advertising Students

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The Experiences of Temple Advertising Students

  • May 30, 2010

Let's Terminate Piracy…?

The strongest argument of the documentary was that "big media" re-wrote the laws to suit its own well being and not the well being of artists.

Read MoreLet's Terminate Piracy…?
  • May 30, 2010
  • 1 Comment

Capital One: Everyone Knows Two is Better Than One

The charm of the Capital One commercials is the announcer format with the Nordic accent and the fact that the Vikings are so destructive.

Read MoreCapital One: Everyone Knows Two is Better Than One
  • May 21, 2010
  • 1 Comment

30 Years of Pacman!

In celebration of Pacman's 30th anniversary, there's a Google version of Pacman on the its homepage.

Read More30 Years of Pacman!
  • May 19, 2010

Logorama: Oscar Winning Animation

"They have been working for a very long time on this film. It took, like, six years to make this 16 minutes."

Read MoreLogorama: Oscar Winning Animation
  • May 19, 2010

Peco: Somebody has overstayed their welcome…

It's hard to unload large appliances. They actually offer to pick them up and pay for them. What's not to like about that given the consumer is getting a replacement.

Read MorePeco: Somebody has overstayed their welcome…
  • May 4, 2010

Scooter Media!

"Our method? Eye-catching and curious scooters with billboard trailers."

Read MoreScooter Media!
  • May 4, 2010
  • 1 Comment

Adobe Rubs Apple the Wrong Way

When Adobe's horizontal extensions are stacked against Apple's vertical extensions the two are not compatible.

Read MoreAdobe Rubs Apple the Wrong Way
  • May 4, 2010

Do kids need protection from ads?

Ads can be so influential that all it really takes is for the right "opinion leader" to get on board with a product and then all of his (or her) peers will fall right into place.

Read MoreDo kids need protection from ads?
  • April 27, 2010

Musical Chairs: Competing Line Extensions

No brand wants to be caught without a certain line extension if it's being offered by a competitor even if it's just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they're ready to or not.

Read MoreMusical Chairs: Competing Line Extensions
  • April 24, 2010

Brain Drain pt1: Does it help or hurt?

There's nothing wrong with aiming high. A company is like a family-- a marriage even. To "marry up" is great, but to refuse any other option is naive.

Read MoreBrain Drain pt1: Does it help or hurt?
  • April 24, 2010

Finch Brands: Business & Brand Evolution

Finch's take on branding is that consumers want to invest themselves emotionally into a brand and it's Finch's job to make that make that connection happen. Getting ideas is easy, but getting clients and consumers to buy into them is the hard part.

Read MoreFinch Brands: Business & Brand Evolution
  • April 24, 2010

Harman Kardon: Pure Performance?

The tag line is "pure performance," but I'm positive that people will buy these just because of the product design.

Read MoreHarman Kardon: Pure Performance?
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Temple Adlib is a place where students write about internships, events, books, and experiences that add depth and layers to their education in the classroom. We hope it’s a useful source for current students looking for information or inspiration, and others wondering what our students are doing and thinking.

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