While change can sometimes be scary, I think this move is a great metaphor for advertising, an industry that is constantly having to evolve and keep up with trends each and every day.
Ethnography for Marketers is a hand-held guide for ethnographic research that dives into every branch of the qualitative method from a professional and applicable standpoint.
The more organizations and people who learn to start with WHY, the more people there will be who wake up feeling fulfilled by the work they do. Listen to my podcast to learn more!
On top of getting the amazing opportunity to analyze analytics and post for Hip Hop and R&B moguls on social media, I get to work with dedicated, hard-working people that make coming to work fun.