
The Experiences of Temple Advertising Students

The Hidden Value of Reception
I’ve interned at Tierney for almost a year now and many people ask me what the most beneficial part of my experience has been. Since my internship has been so amazing I give them a long list of things I’ve enjoyed including summer intern projects, brainstorming sessions, secondary research and reception. That last item often confuses people, how can sitting at the reception desk for an hour every few days be one of the coolest parts of the internship experience? Well here are the top three reasons that sitting at the reception desk has been one of the coolest parts…

Who Loves Ya?
Learning Outside of the Classroom
During my time interning for the Temple Small Business Development Center, I learned a lot of valuable things about small businesses, marketing, advertising, and myself. To own and operate a small business takes a lot of hard work and determination. The two clients who I had the pleasure of working with both faced daily struggles. To be a small business owner you must be resilient. Sometimes you have to be able to drop everything, pick up again, and start a whole new marketing plan in the blink of an eye. SOS Daters, a dating coaching service, was the company that…

How to Get an Internship Extension
Learning Experience
Working at Sodexo this semester has been an exceptional experience for me. In only a few months I have become much more adept in the Adobe Design Suite, I have come to understand corporate structure and I’ve even networked a little bit across campus. In the time that I have worked here I have been promoted twice, not in pay but in responsibility. I’ve been put in charge of both the Temple Dining social media accounts and Baker Dave’s Facebook. I have learned a lot about social media and using it to a company’s advantage. This is beneficial to me…
Goodbye Tierney
In two weeks my internship at Tierney will be over. If you asked me freshman year if I would ever get the chance to intern at my dream agency I would have told you no. Now, after one year of interning I am nothing but grateful. Interning at Tierney has given me a newfound appreciate for the advertising industry and helped me develop many necessary skills to prepare me for my future career. I came into my internship in January with very little practical knowledge about the advertising industry. I had taken a ton of advertising classes but didn’t understand…
The payoff
For the last few weeks at my internship I’ve been working on the same project. One of the agency’s clients requested an audit of all videos on their websites, and due to the setup of the websites and the information needed, the process must me done manually. Unfortunately, with the client having numerous sub-divisions and each site for each sub-division containing a hundred videos, this project was very time-extensive. My supervisors were very supportive throughout my work and routinely checked in with me, but I can’t say that I was very motivated to complete such a mundane task. However, once I…

Trial, error, and a lot of coffee

Work, Play & Puppies
Work is almost as important as play at LevLane…almost. On my last day, I walked into the 4th floor office of the Wanamaker Building and was greeted by familiar faces. Mostly. Today happened to be the photoshoot for the agency’s new website and the team brought their puppies in as part of the shoot! The office was barricaded with play pens for the pooches and walking around the agency was like walking through a petting zoo! A Labradoodle in the Traffic department, a Pug playing with the Art Directors, a Maltese by Media’s side, two Pitbull mixes wrestling next to the Account…
You get what you ask for
When I interviewed for the position of Account Management Intern I made it very clear what I was looking for. Since I believe that it is important for an Account Manager to understand how all departments work, I asked to work with as many departments as possible to prepare for a career. My employer was very helpful in making this happen, and within the first week I had already worked with many different teams on separate accounts. I soon became familiar with PR operations on both large and small accounts, with print and outdoor Media Planning, and was able to observe…

Writing for TV and other firsts
Lunchbox Communications is an advertising agency, but it’s also a production company. And even though I had worked for Update Now/Ahora for TUTV, I had never truly been part of the production crew. At Lunchbox, I’ve done things I never thought I would ever do, like brainstorming ideas for TV episodes and documentaries. This month, I was able to work with a colleague on brainstorming possible episode ideas for a reality TV show. I must say, having the freedom to mold a story in any way we wanted was very interesting, even if a lot of our ideas didn’t make…

Maintaining Relevancy with Continuing Ed
My name is Olivia Kenney and I am serving as a Graphic Design Intern at Slice Communications in Old City, Philadelphia. Over the course of this internship, I have learned a range of valuable information regarding social media, public relations, and client relations. What I will be focusing on in this blog, however, is the importance of continuing education. In the professional world, continuing education is known as short, part-time courses that one completes after they have graduated from the formal education system. These courses allow professionals to gain current industry knowledge and relevant strategies for success. Slice Communications adopts…
Make Connections and Stay In Touch
This past spring, I had an internship with Crossmedia in Philadelphia. Crossmedia is a media planning firm and though I did not necessarily want to pursue media in my advertising career, I wanted to gain a better understanding of the media side as my focus has been copywriting. I was received very well during this internship (they are an incredibly welcoming group to work with) and after the internship, I stayed in touch with some of the members of Crossmedia. As the fall semester approached, I was contacted by Crossmedia to help them with some copywriting work they were looking…
Law And Order
It sounds ironic to take a creative break from creative work, but it is not an uncommon occurrence at Crossmedia in Philadelphia. One day this semester, I was asked by the team at Crossmedia if I wanted to watch Law and Order with them. I thought it was some sort of inside joke that I wasn’t aware of. As it turned out, it was not a joke and it was a really fun “creative break” that the staff occasionally took. In a similar manner to Mystery Science Theatre, we would get together, put an episode of the show on the…