In two weeks my internship at Tierney will be over. If you asked me freshman year if I would ever get the chance to intern at my dream agency I would have told you no. Now, after one year of interning I am nothing but grateful. Interning at Tierney has given me a newfound appreciate for the advertising industry and helped me develop many necessary skills to prepare me for my future career. I came into my internship in January with very little practical knowledge about the advertising industry. I had taken a ton of advertising classes but didn’t understand…

For the last few weeks at my internship I’ve been working on the same project. One of the agency’s clients requested an audit of all videos on their websites, and due to the setup of the websites and the information needed, the process must me done manually.  Unfortunately, with the client having numerous sub-divisions and each site for each sub-division containing a hundred videos, this project was very time-extensive. My supervisors were very supportive throughout my work and routinely checked in with me, but I can’t say that I was very motivated to complete such a mundane task.  However, once I…

When I interviewed for the position of Account Management Intern I made it very clear what I was looking for. Since I believe that it is important for an Account Manager to understand how all departments work, I asked to work with as many departments as possible to prepare for a career. My employer was very helpful in making this happen, and within the first week I had already worked with many different teams on separate accounts. I soon became familiar with PR operations on both large and small accounts, with print and outdoor Media Planning, and was able to observe…

This past spring, I had an internship with Crossmedia in Philadelphia. Crossmedia is a media planning firm and though I did not necessarily want to pursue media in my advertising career, I wanted to gain a better understanding of the media side as my focus has been copywriting. I was received very well during this internship (they are an incredibly welcoming group to work with) and after the internship, I stayed in touch with some of the members of Crossmedia. As the fall semester approached, I was contacted by Crossmedia to help them with some copywriting work they were looking…

It sounds ironic to take a creative break from creative work, but it is not an uncommon occurrence at Crossmedia in Philadelphia. One day this semester, I was asked by the team at Crossmedia if I wanted to watch Law and Order with them. I thought it was some sort of inside joke that I wasn’t aware of. As it turned out, it was not a joke and it was a really fun “creative break” that the staff occasionally took. In a similar manner to Mystery Science Theatre, we would get together, put an episode of the show on the…

My internship this semester was overall a huge learning experience. Not only did I learn about the work I was doing and the industry I was working in, but I was learning how to be a fully functioning, working adult. That was probably the hardest lesson for me. I’m not someone that has ever been a morning person. I’m not one of those people that physically cannot function before noon, but I’ve never loved getting up early. Transitioning myself, and my sleep schedule, to allow me to get up at 7:30 AM on Mondays and Wednesdays was a challenge. Figuring…

Hello there! My name is Set and I am currently interning at the Office of the City Representative (OCR). Sounds kind of unfamiliar in the advertising realm, doesn’t it? And yes, I am not working for an advertising agency but a government-based office. It may seem unrelated to my major but I can say that I have learned so much from the team here. Similar to how ad agencies have different departments, the OCR office offers the same structure. We have the PR, Project Management, Operation, Admission team and many more. Coming in the office is always exciting because I…

When I first started my internship in August, I was daunted by the thought of sitting at a desk in a small cubicle that faced the bathroom, staring at a computer for eight hours a day. As I spent more time working, I realized that while that may be my reality sometimes, I also got to attend some really cool things that were definitely not located in the office. I got to go to a fundraiser for the Salvation Army in October which was a great experience. The event was held at the Bellevue and everyone got dressed up for…

Although there have been smaller important things leading up to this big event such as marketing the non-profit and helping those in need find homes/furniture to start their new lives, the most important thing of the year is finally here.  After months of finding the perfect center pieces, making programs, seating charts, volunteers etc. I will finally be able to see it all come together.  Our fundraising breakfast is this upcoming Tuesday.  I am so excited to see how it turns out.  Last week I was making final touches on the program that I spent weeks making and I thought…