Tag Strategies Account Services Intern. I’m it!

If you’re confused by the title of my post, it took me a couple minutes to figure out the clever phrase behind Philadelphia branding agency, Tag Strategies title as well. Remember the game we all used to play as kids? The one you could play with even two people? We used to tag each other and say, “You’re it!” Well Tag Strategies makes us feel nostalgic just in its name and has turned “you’re it” into a positive experience for their clients. For the Fall 2014 semester this junior, Temple University advertising major (me!) has been given the opportunity to spend her second internship…

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Rapture, Blister, Burn at the Wilma Theater

Pictured above is a photo of a play about feminism, slasher films and relationships. As October 8th approaches, so does the Wilma Theater’s first performance of Gina Gionfriddo’s Pulitzer Prize-nominated play, Rapture, Blister, Burn. I only have been at the Wilma for about a month, working in the development office on South Broad Street. So far, it has been an incredible ride full of email mixups, poster-ing Temple’s campus, learning how mail merge works and interacting with the theater’s donors and funders. Plus learning the difference between a donor and a funder. It’s easier than you think. You may be sitting…

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Great Expectations at Temple News

I have gained so much knowledge about how to go about selling with the Temple News. This experience is everything I thought it be would be, and more.  This experience helped me to put my pride to the side, get the job done, step out on faith, and go for the sell. My boss Zachary inspires me in so many different ways, because he speaks with such confidence, and knowledge of the business. It inspires me the most, because he started out as just an intern like me, and he grew within the Temple News. Zachary does a wonderful job,…

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Stepping out on faith at Temple News

I had the pleasure of coming on to Temple News as an intern. I really enjoy what I do as a part of helping Temple News. My job is to find different clients who will be beneficial for temple students. My first client is Got Laundry. Got Laundry is a great service, that I think will be very helpful for students. Got Laundry is a dry cleaning service that picks up,  washes, folds and returns your clothes. It also has great package deals for students that are very affordable . I had the opportunity of setting up my first meeting with the company to help execute…

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Interning at an Agency: Expectations vs. Reality

Before you get all on edge from the title, the reality of interning at an advertising agency is good – I even came back for a second semester! I am an account management intern at LevLane Advertising, and tend to work on research projects here. From the moment I came in for my interview last October to almost a year later, I have had so many expectations squashed…by even better realities. Here are a few of the things I have learned from interning at LevLane: Expectation: Interns are only good for making coffee and running errands. Reality: The first day of…

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Mock Pitch at Digitas Health

If you read my previous post about interning at Digitas Health I mentioned that I worked on a mock pitch that was presented to senior executives in NYC. During the last month of the internship the Philadelphia and NYC interns were put into groups and given the assignment which was for a fake type 2 diabetes medication. My group consisted of 4 other interns from 3 of the NYC offices. I was the media planner and the others were the creative, project manager, account planner and researcher. I thought this project would have been a breeze since I have done…

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Productive Summer at Digitas Health

This summer I had the pleasure to be a media intern at Digitas Health in Philadelphia. Digitas Health is under the Publicis Groupe which is worldwide with over 1,000 agencies. Digitas Health is a full service advertising agency that specializes in healthcare. I have always wanted to intern at a full service advertising agency but I never imagined I would work in healthcare. During the 8 weeks I spent at Digitas Health I attended intern trainings, media trainings, SMEs (subject matter experts) events, assisted in media plans, managed media campaigns, attended vendor meetings, had lunch with the CEO in NYC…

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An Intern’s Dilemma

When I first got my internship with Freedom Credit Union, I had no idea what to expect. I had never worked in an office before at all, and certainly never for a financial institution. So I wasn’t sure what to do when my boss’s boss, the VP of the company, told me to apply for an open position – Membership Development Representative. I had been out with the person currently in that position during my internship before. We visited a few employee orientations that were in our SEGs (select employee groups). I enjoyed talking to people and informing them on…

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Talking to Strangers to Benefit Your Future

This summer I interned for two Philadelphia radio stations: Wired 96.5 (Philly’s Party Station) and 92.5 XTU (Philly’s Country Station). During my internship I worked in two different departments. On Wednesdays and other various days of the week I was an intern for both stations’ promotions department and on Tuesdays I interned in the studio on Buster’s show on Wired 96.5 in the afternoon. As kids we’re warned by countless family members never to talk to strangers but this summer I disregarded everything that rule has ever taught me. The first thing we were told during the interview process for this…

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1800-Harmelin

As the first month of my internship passed, I found myself working in numerous departments. I was often assigned to work in the direct response department. The DR department works with ads that feature a call-to-action. I found it interesting how these ads successes are determined by lead generation, or the amount of people calling the 1800 number or visiting a website. For one project, I helped in figuring out why a client’s leads were decreasing from the previous year. I made sure the correct 1800 numbers were running on the correct spots in the right markets. This is the…

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Relaxed Vibe of an Agency

I’m a firm believer that attitude and positivity can affect your work and the quality of it. Before interning at BOCO this summer, I was aware of the more relaxed vibe of a creative agency, but I was never really sure how much it was implemented. After interning at BOCO, I’ve learned that the relaxed vibe of an agency truly does help the workflow of the employees, and overall raises the morale of the group. The dress for the company is casual and all employees are welcomed to express themselves and their personality. There is no discrimination or any rules…

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