Temple Study Abroad: A New Appreciation for the Web

Redesigning any website is hard work, but when said website involves more extra options than a Domino’s Pizza order for an entire daycare center, things get hairy pretty quickly. Yes, I’ve been working my proverbial tail off all year in order to help Temple’s own Study Abroad department redesign their website from the ground up.  And let me tell you, crafting a website that feels intuitive and natural is seriously hard work.  I’ve spent my months doing everything from creating short, documentary-style films to writing copy for overseas programs, and I’m not sure that most outsiders truly realize the amount…

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30 Years of Outfitting Athletes, 4 Months of Interning

It has been my honor to be an intern at City Sports for the exciting time of the company’s 30th Anniversary. The marketing team has done a great job of event planning this month with training runs for Broad Street, release of Limited Edition 30th Anniversary City Sports Tees (Throwback 1983 Collection), and simple Birthday Cake cutting at Run Club. The company has partnered with New Balance to create a customized City Sports running sneaker and was featured in Sports Insight Magazine. City Sports has gone above and beyond in its outreach endeavors during this time as well. Recently I…

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The End of an Era

My name is Lacy Balistrieri and my six months interning at the March of Dimes Southeastern PA Division has slowly come to an end. Luckily, I was able to participate in their biggest annual event before my time was through. March for Babies Philadelphia was held on April 28th at the Museum of Art. I  was given the job of photographing family teams and the event as a whole because they caught wind I have a photography class this semester. When I had down time I would walk to the VIP tent and help out there. I arrived at the…

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Entering My Last Round at PUNCH Media

As we enter the last bout of the spring semester, I’m finishing up my internship at PUNCH Media. PUNCH is a small food and bev. centric PR company based in the Mount Airy section of Philadelphia. James Zeleniak and his wife Alicia are both Temple alums who own and run the company. Their client list includes the likes of MilkBoy (studio, café, and bar), the Shops at Liberty Place, Devil’s Den and South Philly Bar & Grill. In my previous blog post, “Rolling with the PUNCHes at my First Internship”, I discussed my lack of PR knowledge pre-PUNCH, as well…

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Like an onion, peeling does not end for internship

  My name is Yeeun Oh and I had one of the most marvelous opportunities to intern at iBluein over the past five months. As an advertising student, double tracking in art direction and account management, working at a small firm opened up a new view to the working field for me. I will never forget the first day of my internship at iBluein, which was in early November. As soon as I reported to the office, Joshua Kim, who is in charge of the business department of iBluein, took me with him to sales meeting. We were to sell…

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Designing for a StartUp

It was nearly two years ago that a fellow classmate of mine discovered a team in Philadelphia that was looking to form a tech startup. Little did I know that my classmate would later name that startup and peak my interest enough to apply to work for them! This semester, I was fortunate enough to apply and earn an internship with the fastly growing StartUp called Curalate.  Within this organization, our team works to build and improve upon the completely original and beautifully designed analytics platform for the visual web. Launching a little over a year ago, Curalate has grown…

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Inside View on NSAC

  Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out. What is NSAC? NSAC stands for National Student Advertising Competition. Over 150 universities participate in this competition every year…

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A look inside the TV World

My name is Shannon King. I’m a junior at Temple studying advertising, in the management track. I was a sales intern for PHL17. At my internship I was able to take a look inside the TV World, specifically through the eye of sales. I spent a lot of time with one member of PHL17, an engineer. He explained how things worked at the station, especially the engineering department, and his work experience. He also gave me a tour of the building and the studio where they film their morning show, Eye Opener. Throughout my internship, I was able to ask…

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#TornadoWeek Targets Interns

As the semester is winding down, a lot of use are finishing up our internships or on the search for one for the summer. We’ve all been in the position where we’ve had to work tireless hours and drain our brains in hopes of impressing our bosses. Well, what if you were going about your normal day, but periodically blasted with tornado winds that are controlled by public mentions of #TornadoWeek on Twitter? This week, during Tornado Week, The Weather Channel has a group of excited interns who came up with the idea to have their office blasted by Twitter…

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Graduation is Around the Corner!

The day we all thought would never come is almost upon us…. GRADUATION! Even though this is what we have been looking forward to for the past 4+ years, now that its finally approaching, some of us might not feel ready. What is hands-down the biggest concern cluttering most of our minds? Jobs of corse! Well there is no time to waste, the job hunt is on. As discussed in previous posts, apparently, there are jobs out there, it’s just a matter of finding them and applying. Here are a few tools, tips, and sites that might help in lading…

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Wrapping up my Internship at Skai Blue Media

Only 2 days left as a graphic design intern at Skai Blue Media and only a few weeks until graduation. Things are starting to get a little scary and a little sad but mostly hopeful. One of our interns left Wednesday and it sunk in for all of us that we have gotten pretty close and are going to be sad when it’s over. But the other senior interns and I have been talking about our plans after graduation for months now and all of us are finally starting to formulate plans that we are extremely excited about. So, next…

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Intern Life: One Year Later

I have had the unusual privilege to transition my summer internship at PNC Bank, into a fall internship and finishing up with a spring internship. As I now come upon one year in the same job, I have seen a glimpse of the dedication and persistence it takes as a professional. We as college student interns see a snapshot of what a working business model is and how it feels to work in a ‘real world’ setting. However, we capture our interpretation of that, generally, in three to five short months. I have learned that the key to being a…

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140 Characters to 6 Seconds of Branding

 Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising world. Vine has already been employed by various brands to promote their products. Advertisers now have 6 second spots to fill as opposed to the 140 character limit found on Twitter. Brands can now engage with consumers in a conversation via 6 second video clips, much life gifs. Many brands such as Gap, UGG Australia, Starbucks, and American Apparel have already begun to use Vine as 6 second commercials on their Twitter feeds. This goes to show how Vine has…

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Evian’s “Baby & Me”

https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs   Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a step further and have the adults actually meet their inner child. The casting for this campaign was spot on in both the commercial and print applications. Above you can see the dancing, youthful, children as they meet and below you can catch a glimpse…

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3rd Annual Portfolio Review: EXPOSED

As the Spring semester is coming to a close, portfolios are becoming finalized for many ad students. Now is the time to see how you really measure up. Join us at the Art Directors Club of Philadelphia’s 3rd Annual Portfolio Review, EXPOSED. Get unbiased feedback about your work from the best creative minds in Philadelphia. The exclusive event allows you to get the purest feedback possible; no hand-holding, no filters, just you, your work, and great feedback! Bare your creativity. Reveal your artistic integrity. Unzip your portfolio and become EXPOSED! When: Thursday, May 16, 2013 from 6:00pm-10:00pm Where: Vox Media Inc. 601 Walnut…

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