As an intern at LevLane, one of the coolest and most rewarding experiences I have had thus far is being able to work on a brand new client. Agencies are constantly looking for new business, and we just so happened to land a cardiology group after several months of negotiating as soon as I came back to LevLane for my second semester.
I really got to kick start this project. I took the information that I was given about the company and then researched regional and national competitors. Some of the things I looked for were taglines/positioning, how the companies backed up their claims, similarities and differences in the cardiovascular field, and creative examples. I then presented this to Bruce Lev, co-owner of LevLane, and David Huenergarth, Director of Client Engagement at LevLane. After the presentation, David gave me next steps and I delved even further into my research to look at things such as specific website utilities, attributes that companies were touting, etc. Together, David, Josh Lev (Senior Account Manager), and I put together the final presentation of research that we then presented to the client.
I never imagined that interns got to do such important things for clients. I knew that here at LevLane, interns are not treated as such – we are not constantly just given busy work. We do stuff that does need to get done and that is important. But I have gained so much real world knowledge and experience in the advertising industry from my internship that I could never have dreamt of upon starting my first day here. I help not only my supervisors, I also help my clients. The work I do here at LevLane matters – and that is the most rewarding experience I could have ever asked to get out of my internship.