The Experiences of Temple Advertising Students
Hi, my name is Bree Wood and I am an adv art track student. I did my internship with Jump Magazine. It is a small magazine that has been around for about two years now and is ran by George Miller. He is a journalsim Prof at Temple, but the magazine is not part of Temple. This experience has really focused me. I have interned with Jump for a year now. When I started I really thought I would be into writing, I like it, if I have the choice for a final and it is between a test and paper, I…
The internship that I’ve had this semester has been with City Sports Walnut Street. City Sports is a Boston based running company that certainly felt the impact of the Boston Marathon tragedy on April 15th. It was felt truly and deeply. The running community, like Boston, is formed by strong, hopeful, and resilient people. In the previous week City Sports and Philadelphia’s running community haven’t stopped running, instead they’ve ran in honor of Boston, for Boston. Prior to April 15th, our store had set out to hold an event that would consist of a 10 mile Broad Street training run…
As a junior advertising major in the account management and research track, I decided to try an internship that was different from working in an Advertising agency. My interest in magazines brought me to Philadelphia Magazine, where I am currently an Advertising Sales intern. Philadelphia Magazine is a monthly magazine centered on the city and the surrounding area. They also have additional publications including Be Well Philly, GPhilly and Philadelphia Wedding. I have always wanted to work for a magazine, so getting this opportunity opened my eyes to all of the different job opportunities available at a magazine. If…
One of the perks of being an ad sales intern at Philadelphia magazine definitely has to be my involvement with the events the magazine sponsors. My very first one was the February Philly Cooks event, a fundraiser for the Ronald McDonald House that featured cooks from many of Philadelphia’s most fabulous restaurants. It was held at the Historic Strawbridge Building on Market St. I worked at will call at the big event, and it was interesting to see all the different media industries come together to make Philly Cooks a success. By that, I mean checking in press, PR, Philadelphia…
As an Advertising major in the copywriting track, I didn’t expect to get a lot of firsthand experience interning at a radio station. Sure, the radio is pretty much run by advertisements, but from the job description I received when I applied for the job, I would have nothing to do with that. Boy, was I wrong. In my experience working for the midday host, Casey, at Wired 96.5 (Philly’s Party Station), I have gained so many tools to carry with me in my pursuit for a career in advertising. To backtrack a little bit, let me give…
Hike up your pants and put on your rain boots, there is a flood. None of that is necessary actually because the flood I speak of in regards to design. There has been a huge influx of graphic designers in the past few years, with more schools and online programs popping up, competition is as fierce as ever. A good way to secure a position and beat out a fellow designer for a spot at an Ad Firm, is to KNOW MORE SOFTWARE! One major thing I learned at my internship is that you will get paid double for being…
Being an intern is not an easy job. You are expected to learn a lot of new skillsets and deliver professional material in a short amount of time. Also, it can be incredibly difficult to balance an internship with a busy schedule filled with school, homework and a job on the side. But as stressful as it may be, the benefits of your hard work are undeniable. You absolutely get what you put into it. I think one of the more important things to note is the importance of being at the right internship. You don’t want to be a…
Since the start of my college career I have declared four separate majors and have gone to three different schools. The truth is I never really knew what I wanted to do with my life. I never had this practical passion that I thought I could make a career out of. And to be really honest, I am still not sure I know. Currently I am a senior advertising student, a major I declared after my first semester at Temple as a strategic communications student. I have had my ups and downs with the major but my focus right now…
The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about popular culture, advertising, politics and new media. His work has been featured in journals such as Critical Studies in Media Communication, Culture and Critique. Your Ad Here is the award-winning former journalist, Dr. Serazio’s, first book he has written. He continues to write for The Atlantic among other publications. The lecture promises to be a fantastic event and all are encouraged to…
Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman describes herself and the artist sketches her from the description. The second sketch, a complete stranger describes her to the artist. The resulting pair of sketches completely differed. The women describing their own looks often focused on the negatives they saw in themselves instead of the natural beauty that the other person described. The Real Beauty Sketches Campaign is trying…
As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made this a little bit easier for us. If you have never worked with WP, it is essentially an easier website building platform that helps you to manage, create, and customize any website to cater to your needs. A couple weeks ago they launched their Portfolio Sites. They have more then 30 portfolio themes (and over 200 layouts) that are customizable…
Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking for have changed, saying that a lot of the positions they are trying to fill didn’t even exist 5 or 6 years ago. Scott Tattar, director of PR at Lev lane said, “Being tech savvy is only part of it — everyone younger is tech savvy now. They grew up with social media in their DNA. There’s a creative surge…
Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do you make something limited last forever? The brand came up with quite the interesting answer to this question. Kit-Kat hired Australian illustrator Mike Watt to create 50 original pieces of artwork made out of the 50 remaining white chocolate bars. Watt melted down the last 50 white chocolate bars in order to make hand-made illustrations on blank red canvases. The…
With summer approaching, more and more students are looking for summer internships. This means that internships are filling up more quickly and the competition is increasing. One of my professors brought this up in class so I figured I would share some tips I learned about the recruitment process in order to help you land a summer internship. The first infographic I wanted to share was created by behiring which is a company based in the UK that was founded in 2011 to help companies recruit candidates in the most informative way possible. Click the image to enlarge. Another helpful…
As college students we tend to have thin portfolios and light wallets, so we need to look outside of the classroom. Sure, part time work can help, and internships are key to our success, but there are a few small things that we can be benefit from for cash and experience purposes. crowdSPRING is an online marketplace where businesses come to search for creatives, designers, and writers for which they can outsource their branding, development, and advertising work to. crowdSPRING works as such; make an account, search for projects based on skill (writing/design/creative), and start working. Competition is strong on…
