Work, Play & Puppies
Work is almost as important as play at LevLane…almost.
On my last day, I walked into the 4th floor office of the Wanamaker Building and was greeted by familiar faces. Mostly.
Today happened to be the photoshoot for the agency’s new website and the team brought their puppies in as part of the shoot! The office was barricaded with play pens for the pooches and walking around the agency was like walking through a petting zoo! A Labradoodle in the Traffic department, a Pug playing with the Art Directors, a Maltese by Media’s side, two Pitbull mixes wrestling next to the Account team and a Yorkshire Terrier licking the fingernails of one of the Copywriters – needless to say, it was quite a pleasant surprise!
SEO, PPC, and Analytics: A Brief Overview
You’re eating a new brand of breakfast bars, and then a question comes to mind. Something along the lines of: “What are the healthiest granola bars?” In decades past, one might have looked in a book or asked a fellow friend. Now the answer is at the tips of one’s fingers. You just open up your smartphone or laptop and type the answer right into the search button. The results of answering this question can be in the thousands with many different websites aiming to inform, sell, or convince a user that they are the best option to fulfill their needs.
Branding Comes In Many Shapes and Sizes
Hello, all. My name is Rebecca Solomon. This Summer I am working as a marketing intern at Push10 Design Studios, located in Old City, Philadelphia. Push10 is a digital marketing agency that specializes in web design and branding.
The Agency As A Brand
As my internship at Push10 comes to a close, I wanted to reflect on a key learning from my time there. While all agencies work their fingers to the bone to produce material for clients, there might be some things that fall to the wayside. For agencies such as Push10, getting their name out to potential clients as well as the advertising community was something that was always on the to-do list but the key players in the agency couldn’t prioritize it to the top of the list due to the fact they were always hard at work for current clients.
When I tell people I am a strategy intern I get a lot of confused responses. “Strategy” is a buzzword in the communications industry that can mean many different things. Not many people understand how vital good strategic planning is to creating good advertising. Because of this confusion I thought I would use this blog post to explain the role of the strategy department as it relates to my internship at Tierney.
It’s not about the size of the ship
Working at Inspire as a creative design intern has been quite an interesting time. It gets even more interesting when the company you work for is very small, having only a dozen or so coworkers. At first, it felt as if my experience might be limited. I was worried there wouldn’t be enough work to go around, and that I’d be stuck getting coffee and answering phone calls like the stereotypical intern you see in the movies. Thankfully, I was very wrong.
A Permanent Internship
Most fellow students I have come across took an internship in a traditional ad agency, or marketing company that would naturally progress into either a job, or teaching the tools in order to land one. I, however, decided to intern at a tattoo shop, entitled Lost Soul Tattoo. This presented me with many opportunities to use my creativity and strive to come up with new ways to advertise an already popular tattoo location. I was thrust into a real role, as they never had anyone do advertising or “business” oriented work in the shop, other than piercing and tattooing. It provided me with a great challenge as there was not much in the way of guidance, so I took what I learned so far from my advertising classes and did my best to put it to work. The laid back, wear whatever you want, jam out to music while you worked, atmosphere really provided for a great creative environment and made it easy for my work to come to life via Social Media campaigns, clothing designs, and creating an entire guerrilla marketing strategy based around the shop. Taking this risk of working with a company that never had an intern before was something I was nervous about at first, but in the end it allowed me to rise to the occasion and create real work that garnered many impressions as well as new business for the shop. We saw a 6.5% increase in overall sales/revenue during my duration there, and with my implementation of a “How did you find us?” card, we realized that my Social Media Campaign was driving in about three new appointments per week (about $1200 extra revenue). This post isn’t about me bragging, or saying, “Hey, Look what I did for this company,” but to challenge other students and individuals to go for a job or internship that may be out of the box, as it could end up being the best thing for you. You could make a difference right away if you are ready for the challenge, don’t just settle for getting someone’s coffee or the internship your parents want for you. Sticking with the traditional way of doing things or going with the safest choice, will look good on a resume, but will it bring out the creative, driven person in you?
Geico: The Business, the Website, the People
Through my internship at Geico, the insurance company, I learned a lot about the business model. Geico was established in 1936 by Leo and Lillian Goodwin. Geico was built on humility and honest work. With beginnings in the Great Depression, Geico is now one of the most successful companies in the nation. So what does Geico have to owe to its success? And what continues to keep the drive in the company? Geico cares about its people and the way it communicates with them. A majority of the company itself is Internet based. With different ways to search, get a quote, and pay bills online, Geico keeps all people involved everyday.
Lots of Learning at Tierney
I’ve had the incredible opportunity to spend the semester as a strategy intern at Tierney Communications. It has honestly been one of the greatest experiences of my life. I’ve learned so much here that I couldn’t decide one thing to write about. So here are four of the most important things I’ve learned at my internship.
An Unexpected Upgrade
I was unsure of how my experience at the Independence Seaport Museum as a Marketing Intern was going to go, however I was hopeful because my boss seemed enthusiastic about having me get the most out of my internship. Her enthusiasm was encouraging, but I realized as the days at my internship progressed that it was masking the mediocrity of the tasks she was assigning me. I would start research projects for the museum, only for my efforts to be futile as the project would never progress further than the beginning stages. My days with her were never dull, there was always something to do, but the level of importance wasn’t what I had been expected when I began.
The Importance of Tracking Links To Measure ROI
My Name is Carlos Castro Miranda and I am serving as a social media intern at Slice Communications. Slice Communications is a Philadelphia based social media and public relations firm consisting of approximately ten full-time employees. Currently, I create social media content and conduct research for several clients in various industries including: recycling, investing, retail, engineering, and more.
WMMR: Saying Goodbye…as an Intern
Hello readers! I am in the final week of my internship with 93.3 WMMR. WMMR is a radio station which houses one of the most popular morning shows in the country and it wouldn’t exist without the help of the Sales department. During the last few months, I have been the Sales Intern at WMMR and have learned information I could not have gotten anywhere else. One of the most important takeaways of my internship is that no two days are the same. One day, you can have an overload of work, whereas the next, you can have none. In a sales department, every day is different.
The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like.
I remember hearing upperclassmen friends stress the importance of punctuality, always asking what more you can do to help, and being outgoing, and so on. It’s clear that they were onto something, because many of these friends are now recent graduates and happily working in the advertising industry.
When you wear different hats, you’ll find that one size doesn’t fit all.
On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern.
In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.
93.3 WMMR Intern
Hello fellow readers and interns! I am Kelly. I am currently in my final semester as an Advertising Account Management major.
This past semester, I have been interning with the Sales Department at 93.3 WMMR. Before starting the internship, I was very eager to see what I would be completing on a daily basis. The radio industry is an interesting industry that not many get to be a part of. I was most excited to see the workings of a radio station because it’s not something you can learn in a classroom or a textbook. Having heard about radio in previous classes, I still didn’t know what to expect. So far the experience has been great and everyone was extremely welcoming.
Status Reports and Saying “hello”
My internship at PerformRx (pharmacy benefit manager) is winding down and I only have a few weeks left. I have recently created a final list of projects that need to be completed before the end of the semester. Most of the smaller projects have already been finished, however I have a few projects left that I have been working on over the course of the semester that need some changes.
For the fall semester of my senior year I am interning at PerformRx, which is part of the Amerihealth Caritas Family of Companies. As a full-service pharmacy benefits manager (PBM), PerformRx works with health plans in order to improve patient outcomes and reduce costs. PerformRx offers clients both standalone products and services, as well as full pharmacy benefit solutions.
While Summer I is coming to a close, my internship at ChatterBlast Media is far from over. However, I’m beginning to reflect on the things that I’ve accomplished during my time here with an excitement for what’s to come. One of the biggest challenges that I was able to overcome was conducting an interview with one of our clients, later writing a blog post about it. Erica, an account manager, assured me that I was capable of doing it.