As the semester is ending, and my time at Focus Point Global is coming to a close, I’m confident in moving on to new opportunities and taking with me everything that the company has taught me. I’ve learned a lot of skills as an intern, such as social media tools, ad spending budgeting, and marketing strategies and buys. Looking back at the last couple of months, I think that the company, and in particular the women I have been working with during my days, have taught me one of the most valuable qualities that I can take away from this…

My internship is very unique in the sense that I am the first person to create the job title of Director of Advertising/Marketing within this company. When I first started working with Gina’s Closet I was aware that they had somewhat of a Facebook page, and a small following. As I became more informed through my classes at Temple, I was able to go to the owner of Gina’s Closet and give some advice on how to better reach the target consumers. Shortly after making some useful suggestions the owner, Dawn, offered me this title of Advertising and Marketing Director.…

When I began interning at Braithwaite Communications I was doing a lot of work for various Account Executives.  I came to work looking forward to doing a new project and learning something new and relevant to my future career.  Being under the wing of various PR professionals gave me a view of “the other side of Advertising” as they call it.  I didn’t know that Hugh was the CEO until he introduced himself and  I put two and two together! Hugh is very humble and full of charisma!  He has so much insight on finding data and coming at a…

Over the past sixteen years of schooling, maybe once our a thousand times I’ve sat in class and thought; “do I really need to know this in ‘real life’?” For instance in fourth grade when you were learning decimals and percents and thought “percentages are pointless.” These days I still wish I didn’t know percentages every time I look at my credit card statement, however learning them did become useful… eventually. With so many of these instances in life, it amazing how it still surprises me whenever something I’ve learned comes in handy, and that’s what this semester has been…

  Hey, everyone! My name is Andrea Cicio and I’ve spent this semester interning at Braithwaite Communications, a Marketing, Branding and Public Relations firm on 15th and Walnut Streets (in Center City). When conducting my search for fall semester internships, Braithwaite struck my interest because of their unique combination of service offerings. As an Advertising student who hopes to have a career in brand strategy, I felt their branding services, built on the motto of “stories worth spreading,” would allow me to learn how companies position and make themselves known. As an Advertising student who knows traditional lines between departments…