IABC Philly: Generating Media Coverage That Matters

TIME: 5:30 – 7:30 PM LOCATION: Philadelphia Marriott West October 24, 2012 5:30 – 7:30 PM Philadelphia Marriott West Hotel, Conshohocken, PA Cost: $35 Members; $45 Non-Members; $15 Students Tony DeFazio is the president of DeFazio Communications, LLC, a Conshohocken, PA-based public relations agency that specializes in generating media exposure for corporations and emerging growth businesses. The firm provides publicity and media relations services that help companies improve market share, strengthen brand position and increase competitive strength. Tony is a past president of IABC Philadelphia and currently serves as the communications director for the IABC Heritage Region. He will co-present this program…

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Annual ‘Winning Brands’ Breakfast Seminar

TIME: 8:30-10am COST: Members $30; Students $10; Non-Members $45 LOCATION: Independence Visitor Center On Thursday, November 8, 2012, the Philly Ad Club will be holding the third annual “Winning Brands” Breakfast Seminar. “Winning Brands” are the leading brands within their industry, with a Philadelphia Corporate presence, that have shown significant success in implementing a sound strategic communications direction over the past 12 months. The presenting companies will be announced shortly. Mark your calendars and register today! Date: Thursday, November 8, 2012 Time: 8am Registration; 8:30-10am Event Location: Liberty View Ballroom at the Independence Visitor Center Address: 6th & Market Streets, 1 North Independence…

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Infographics: Not Just An Ad Fad

While Webster’s fails to recognize “infographic” as a legitimate term it seems the phenomenon is not going anywhere anytime soon. Wikipedia however offers up a pretty accurate definition to work with. Information graphics or infographics are graphic visual representations of information, data, or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information. Infographics have been taking over the digital world and hold a special place in today’s advertising. More and…

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Art Directors Club of Philadelphia Monthly Social At Neiman

The Art Directors Club of Philadelphia proudly organizes monthly socials at some of the top agencies in Philadelphia and I had the pleasure of visiting Neiman located at 1619 Walnut Street in the heart of Center City. As I rode the subway with a fellow peer we had no idea what to expect as this was our first real networking / social event in the advertising industry. We rode the elevator to the 4th floor and were greeted by employees who instantly made us feel at home. We walked around the agency and it was cooler than I could have…

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Pharma Phun

  Hello, my name is Kelly McGarry. I am a junior at Temple University, majoring in advertising with a minor in leadership (kind of like public relations). I have gotten the opportunity to intern at an advertising agency in the city this fall semester. The company is called; evoke (lowercase e) interaction. I started in the beginning of August and it has been nothing but an awesome experience. evoke is a pharmaceutical digital advertising agency that is an umbrella agency along with Tonic, the Public Relations agency, under Huntsworth Health. I am taking the account management track so I have…

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Why You Need To Get LinkedIn

We’ve all heard the importance of keeping our social media platforms well kept and free of any information that could potentially hurt our chances of getting a job or keeping our security settings on lock down so we can’t be searched for. There is however one site where I strongly believe all students and young professionals alike should be on every week and the importance of being “searchable” is key. The name of the game is LinkedIn and to win means to use it to your complete benefit. “LinkedIn is a networking tool that helps you discover inside connections to…

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How to Leverage Social Media to Get the Job or Internship You Want

How to Leverage Social Media to Get the Job or Internship That You Want TIME: 6:15-8:15 p.m. LOCATION: Temple University Join us for a FREE Philly Ad Club Students Panel Discussion on Thursday, Oct. 4th Did you know that social media expertise can give you a professional, competitive advantage? Learn how to to best use Linked in and other social media tools to enable you to find the best career opportunities and to make your resume stand out. Please join Philly Ad Club Students on Thursday, Oct. 4th at Temple University from 6:15 to 8:15 pm to hear from industry experts about…

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Philly Ad Club Karaoke Cool Down

Karaoke Cool Down TIME: 5:30pm-10:30pm COST: $20 members, $30 non-members, $35 at door LOCATION: World Cafe Live Join us on Tuesday, September 25th for the Philly Ad Club Idol Karaoke event! Where: World Cafe Live (3025 Walnut Street Philadelphia, PA 19104) Time: 5:30pm-1030pm Ticket Price: $20 members, $30 non-members, $35 at door. To Register: REGISTER Included in ticket price: 2 drink tickets, hors d’ouvres, awesome songs and a few laughs… Entertainment: Live Karaoke provided by guest DJ Wayne WHO!!!!!! Thank you to our event sponsors: The BOSS Group & Cadient Group

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PhIMA Social Media Summit

SOCIAL MEDIA SUMMIT The HUB | 2929 Arch Street, Mezzanine Level, Philadelphia, PA 19104 Thursday, September 27, 2012 Please join us for an update on the exciting changes happening in the social media landscape. We’re excited for another spirited and educational discussion with panelists from Facebook, Twitter, and some of the leading social agencies in the Philly area. Come ready to learn, participate and take away some tangible tips on how to make the existing social landscape work for you and your clients. Get involved in advance, and during the panel, by tagging your questions with #PhIMAsocialpanel in Twitter and…

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Miami Ad School

So you’ve worked hard in all your advertising classes and got a few internships here and there and all the sudden graduation is around the corner, sound familiar? Well heres one solution to continuing your education in advertising and perfecting your book to surpass the tough competition that is heading straight for the agency interviews. Recently I’ve been looking into the possibility of heading to a portfolio school and one that seems to be showing up in all my searches is Miami Ad School. So naturally I went straight to my trusty Google search and took a look at their…

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Get Inspired

As an art direction student in Temple’s advertising program I’ve often been consumed with moments where creative ideas seem completely out of the realm of existence. However, with a little help of our World Wide Web I wanted to share with you a few places to grab some inspiration while also being aware of the competition of other students who are going to be our competitors in the ever fearful job search. The first place (and homepage of my computer) is the Designspiration blog. It’s a fantastic resource for browsing all types of design inspirations. Designspiration was created in 2010…

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Life’s Too Short For The Wrong Job

We’ve all had it, the classic advertising assignment of finding a campaign that we think works well. After spending an hour or so searching for a unique solution I found a campaign that I think is inspiring to us all as students and advertising students in particular. As a student who is graduating in December all I can think about is how to get a job but the better way to think about it is to land the job that I choose for myself. It seems hard in these economic times where jobs are scarce to not take the first…

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Apple Nation

It’s no shock that #Apple is currently in the top trending topics on Twitter with the release of the long awaited iPhone5. The Twitterverse is blowing up with live updates as the new features are announced. Apple as a brand has virtually taken over the Twitterverse today as it has taken over the hearts of its users since its creation. With the advent of the iPhone5 Apple is striving to gain on Google’s lead in the U.S. smartphone market and what better way than to get people talking via social media. Already this morning as I opened up Twitter I…

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My First MBFW

It’s fashion week in New York!! My company Zang Toi had finally presented his beautiful, romantic Spring 2013 collection at The Stage, Lincoln Center on Sunday night. It was a superb experience for me to be one of the crews at such big-scale fashion show, not to mention that I had the to see some of the well-known fashion legends. I am definitely fulfilling parts of my bucket list! We housed about 1000 guests last night and  there was a lot of preparation involved before a show that is only 15 minutes long. I was assigned to be at the…

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