Controversial Advertisements

As an advertising student at Temple University we all all required to take Morality, Law, and Advertising. To be completely honest I wasn’t sure what to expect from the class and all together wasn’t that thrilled to be taking it my last semester of my senior year. However, being almost half way through the semester I have learned so much about theories and legal issues many of which I didn’t realized could be applied so closely to advertising. I also found myself looking more critically at certain issues. Today while browsing advertising news stories I was caught off guard by…

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CRW Graphics

CRW Graphics is a commercial printing and digital printing company in Pennsauken, New Jersey and I had the pleasure of visiting them and getting an incredibly informative tour about how their facilities work. CRW offers a full range of services and will staffing 24/7 every job gets done in a timely fashion. Some of their capabilities include digital printing, commercial & conventional printing, prepress services, direct mail services, mailing and fulfillment, bindery services, and much more! CRW is also an environmental leader making sure each job promotes sustainability. In October of 2008 CRW was awarded the GreenWorks Environmental Recognition Award.…

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What Is A Food Cooperative?

Hello! My name is Hillary and I’m currently interning at the Swarthmore Food Cooperative. When I tell my family, friends, and peers I work for a Co-op, I get the same puzzled look. A look that wants to ask, “What’s a food cooperative?” So, I’m here to tell you what a food cooperative is and what I do as the marketing intern. A food cooperative is essentially a member-owned grocery store. Because food cooperatives are owned by their members, every store differs. Usually, members pay a membership fee to own a stake in the company and have an influence on…

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Anderson Cooper to be honored at 2012 Lew Klein Awards

  Following the ceremony, the anchor of CNN’s Anderson Cooper 360° and host and executive producer of Anderson Live also will participate in a separate Q&A session with Temple students to offer an insider’s perspective on broadcasting and journalism in Tomlinson Theater. Cooper will be awarded the Excellence in the Media Award at the 12th annual Lew Klein Alumni in the Media Awards luncheon on Temple’s Main Campus. The event honors one top media professional, as well as several Temple alumni who have found success in the fields of media and communication. “Anderson’s forthright and often courageous commentary is admired around the world,” said…

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Advertising Week in NYC!

Each year, NYC hosts a huge event that gathers all of the advertising and marketing industry’s leaders which features over 200 special events and ‘thought leadership seminars’. Why am I telling you this? Because you should consider going! The event takes place from October 1st through October 5th. If you can make it to any of the days or at least one  day for a  couple of hours, it’ll be worth it! You’ll be exposed to some of the greatest talent with leaders who have their perspectives and opinions on the ever changing advertising industry. There will be plenty of…

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IABC Philly: Generating Media Coverage That Matters

TIME: 5:30 – 7:30 PM LOCATION: Philadelphia Marriott West October 24, 2012 5:30 – 7:30 PM Philadelphia Marriott West Hotel, Conshohocken, PA Cost: $35 Members; $45 Non-Members; $15 Students Tony DeFazio is the president of DeFazio Communications, LLC, a Conshohocken, PA-based public relations agency that specializes in generating media exposure for corporations and emerging growth businesses. The firm provides publicity and media relations services that help companies improve market share, strengthen brand position and increase competitive strength. Tony is a past president of IABC Philadelphia and currently serves as the communications director for the IABC Heritage Region. He will co-present this program…

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Annual ‘Winning Brands’ Breakfast Seminar

TIME: 8:30-10am COST: Members $30; Students $10; Non-Members $45 LOCATION: Independence Visitor Center On Thursday, November 8, 2012, the Philly Ad Club will be holding the third annual “Winning Brands” Breakfast Seminar. “Winning Brands” are the leading brands within their industry, with a Philadelphia Corporate presence, that have shown significant success in implementing a sound strategic communications direction over the past 12 months. The presenting companies will be announced shortly. Mark your calendars and register today! Date: Thursday, November 8, 2012 Time: 8am Registration; 8:30-10am Event Location: Liberty View Ballroom at the Independence Visitor Center Address: 6th & Market Streets, 1 North Independence…

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Infographics: Not Just An Ad Fad

While Webster’s fails to recognize “infographic” as a legitimate term it seems the phenomenon is not going anywhere anytime soon. Wikipedia however offers up a pretty accurate definition to work with. Information graphics or infographics are graphic visual representations of information, data, or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information. Infographics have been taking over the digital world and hold a special place in today’s advertising. More and…

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Art Directors Club of Philadelphia Monthly Social At Neiman

The Art Directors Club of Philadelphia proudly organizes monthly socials at some of the top agencies in Philadelphia and I had the pleasure of visiting Neiman located at 1619 Walnut Street in the heart of Center City. As I rode the subway with a fellow peer we had no idea what to expect as this was our first real networking / social event in the advertising industry. We rode the elevator to the 4th floor and were greeted by employees who instantly made us feel at home. We walked around the agency and it was cooler than I could have…

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Pharma Phun

  Hello, my name is Kelly McGarry. I am a junior at Temple University, majoring in advertising with a minor in leadership (kind of like public relations). I have gotten the opportunity to intern at an advertising agency in the city this fall semester. The company is called; evoke (lowercase e) interaction. I started in the beginning of August and it has been nothing but an awesome experience. evoke is a pharmaceutical digital advertising agency that is an umbrella agency along with Tonic, the Public Relations agency, under Huntsworth Health. I am taking the account management track so I have…

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Why You Need To Get LinkedIn

We’ve all heard the importance of keeping our social media platforms well kept and free of any information that could potentially hurt our chances of getting a job or keeping our security settings on lock down so we can’t be searched for. There is however one site where I strongly believe all students and young professionals alike should be on every week and the importance of being “searchable” is key. The name of the game is LinkedIn and to win means to use it to your complete benefit. “LinkedIn is a networking tool that helps you discover inside connections to…

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How to Leverage Social Media to Get the Job or Internship You Want

How to Leverage Social Media to Get the Job or Internship That You Want TIME: 6:15-8:15 p.m. LOCATION: Temple University Join us for a FREE Philly Ad Club Students Panel Discussion on Thursday, Oct. 4th Did you know that social media expertise can give you a professional, competitive advantage? Learn how to to best use Linked in and other social media tools to enable you to find the best career opportunities and to make your resume stand out. Please join Philly Ad Club Students on Thursday, Oct. 4th at Temple University from 6:15 to 8:15 pm to hear from industry experts about…

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Philly Ad Club Karaoke Cool Down

Karaoke Cool Down TIME: 5:30pm-10:30pm COST: $20 members, $30 non-members, $35 at door LOCATION: World Cafe Live Join us on Tuesday, September 25th for the Philly Ad Club Idol Karaoke event! Where: World Cafe Live (3025 Walnut Street Philadelphia, PA 19104) Time: 5:30pm-1030pm Ticket Price: $20 members, $30 non-members, $35 at door. To Register: REGISTER Included in ticket price: 2 drink tickets, hors d’ouvres, awesome songs and a few laughs… Entertainment: Live Karaoke provided by guest DJ Wayne WHO!!!!!! Thank you to our event sponsors: The BOSS Group & Cadient Group

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PhIMA Social Media Summit

SOCIAL MEDIA SUMMIT The HUB | 2929 Arch Street, Mezzanine Level, Philadelphia, PA 19104 Thursday, September 27, 2012 Please join us for an update on the exciting changes happening in the social media landscape. We’re excited for another spirited and educational discussion with panelists from Facebook, Twitter, and some of the leading social agencies in the Philly area. Come ready to learn, participate and take away some tangible tips on how to make the existing social landscape work for you and your clients. Get involved in advance, and during the panel, by tagging your questions with #PhIMAsocialpanel in Twitter and…

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