The Experiences of Temple Advertising Students
Throughout Consumer.ology, Philip Graves discusses market research. He explains what exactly it is and what needs to change within it in order to gather reliable information. While I went into this book with the idea that market research (i.e. collecting consumer opinions through in-depth interviews, focus groups, customer satisfaction questionnaires,…
Why We Buy When you step into a store or shopping environment, have you ever wondered why signs are placed where they are or why there is two feet of walking in between isles? Paco Underhill, the author of Why We Buy: The Science of Shopping, created a company…
Thinking of advertising and marketing industry today you realize that it has come a long and far way from where it began. Authors Terry O’Reilly and Mike Tennant give a comprehensive history of how advertising started, where it’s been, and what it has evolved to currently. Previous to becoming the…
Decoded: The Science Behind Why We Buy. Phil Barden. Chichester, UK: John Wiley & Sons, 2013. 270 pages We can’t always explain why we buy what we buy. Some product aspects, such as price and quality, are obvious factors in our decision-making process, but often times, it’s the less obvious…
During the first week of my internship I was extremely shy. I was intimidated by my coworkers at PHL17. As I sat silently at my desk, an employee came up to introduce himself. He asked if I had met the entire crew yet, and I replied “briefly.” He told me…
My Sixers office internship has come to an end, it was undoubtably one of the the best experiences of my life. I made so many connections and learned so much about being in a business setting, and how people in all departments work together to keep the business afloat. I…
This week marks the last week of my internship at Transparent Healthcare. Time went by so fast. I cannot believe that in so little time I could learn so much. I learned many new programs and how to use them so they could make my work easier, learned how the…
Wrapping up my time at Esquire has been so bittersweet. This summer I worked closely with designer clothes, attended fashion events and photo shoots where I learned roles between fashion directors, designers and stylists. Aside from the glamour, I spent most of my time looking through Esquire reserves dating back…
As I began my internship workign with Trap Door Athletics 10 weeks ago, I felt a bit uncertain in my decision as it would be my second internship working within the fitness industry. With a hope to see myself in the fashion industry at some point in my career, I…
Hey Guys!! Can you believe it is already August 1st?! Sheesh, where has the summer gone? I am more than ready for this summer to be over because this will be my final semester EVER of college! Bring it on, real world! As I reach my final days at…
My name is Jordan and I’m interning at Focus Pointe Global in Center City this summer. I’m a winter kind of guy myself so (and I’m sure someone out there can relate to this) the gaps where you aren’t in a subway car or in the office and are walking…
Hello everyone, my name is Yvette Ramos and I am an advertising major and a senior at Temple University. This past month I have been interning at a company called Transparent Healthcare. It is based out of Swarthmore, but provides its services in the New York metro area, northern New…
