Doing the Small Stuff

When I first got to my internship at PHL17, I got to find out that one of my tasks at my internship would be to watch the front desk from time to time. At first I was slightly discouraged. I never showed it, I just enthusiastically accepted the job, but I wanted to get to the heart of advertising in my internship and fast. Some of the staff even apologized to me for giving me such a “typical intern task” as they put it but I waved away their concern because I knew I would be getting to the advertising…

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The Importance of Being…Social?

When you finally get the internship that you wanted, this might not be your first priority. The nervousness and excitement you feel on the first day may cause your top focus to just be not to trip over your own feet as you walk to your cubicle. However, your sociability and amiableness could be key to ensuring your internship is one you are learning the most from. When you are friendly (genuinely friendly) and show a simple interest in someone’s day or how they are feeling, then it shows that you care and you start to build a relationship with…

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Magazines Are Realizing Pinterest’s Potential

With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even put together a team of “Pinterns” to man the maiden voyage of the company’s Pinterest involvement. For magazines to be on Pinterest makes an incredible amount of sense. Metrics recently studied nearly 1 million pins on Pinterest, and discovered the most popular categories for “Pin Boards” to be: Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%) and Food (10.5%) matching all…

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Crazy Steve’s 2

Hi everyone!! So I just recently finished the logo for the “One Jar, One Meal, One Solution” campaign that Crazy Steve’s is doing.  I think it came out well and my boss loves it!  So I’m satisfied.  I’m at work right now so when I get a chance I will upload my design for the logo I just finished. The next  and last projects I will be working on is a banner for the campaign to display when he does his demos at the stores and hopefully a graphic design for his t-shirts that he also sells and distributes. So hopefully,…

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Hearst Creates Its Own YouTube Channel

Print isn’t obsolete just yet, however magazine companies are well aware of their need to expand their content and increase ad dollar revenue through other mediums. Hearst Company, which produces magazines such as Cosmopolitan, Esquire, and Town & Country, will begin producing several YouTube-hosted TV shows in the near future. YouTube has put out $100million in an attempt to expand its audience by sponsoring a variety of new content from large corporations – Hearst being one of them. YouTube has given Hearts $10million to kickstart their “Hello Style” Channel, which will feature shows such as “Sexy vs Skanky” via Cosmopolitan’s already…

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Difference=Good?

  I was walking around this past weekend and saw on the newsstand an interesting magazine cover. I talked about this in the past but I constantly see magazine companies playing around with their magazine covers. The Glamour Magazine has issued their April 2012 issue with Lauren Conrad with untraditional looking magazine covers. Usually we see magazine covers to be more organized or possibly chaotic but we don’t usually see magazine covers like the one from Glamour Magazine. Unlike other magazines such as Cosmopolitan or Seventeen Magazine, they decided to put words around the figure in a very untraditional way.…

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Sex Sells. Right?

After looking at the Glamour Magazine cover, I was thinking about something. Nudity. We see from time to time magazine covers with nudity. I understand that sex does sell and it gets the reader to buy the product. But my initial thought was that, why would there be nudity of women in a magazine cover for women. (and for men as well) So I started digging around and I remembered couple nude magazine covers. I wanted to start off with the Glamour Magazine for the current issue. People are all infatuated with reality stars like Lauren Conrad but, her being semi…

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Google: Looking into the Future. Literally.

Google has created an augmented reality glasses called Project Glass. The glasses itself looks very futuristic and it can perform simple functions and it acts like a smartphone, a navigation system, a day planner, camera, and so on. So could these glasses be a HIT or a FLOP? What do you think? Could these glasses have some kind of effect for advertising in general? Maybe Facebook and Apple should be on the lookout. Could this be a major competition for them in the near future? I, myself, am a major fan of Google and I have always been fond of…

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Too Boring.

I continued to look through Detail Magazineand found something interesting and very different. I don’t know if any of you followed Ray-Bans print advertisements but they had series of Ray-Ban campaigns. There had series of interesting campaigns done by the brand Ray-Bans but in the Detail Magazine, I came across an advertisement for sunglasses and it seemed a bit off. In the magazine, they were advertising different brands of sunglasses such as Louis Vuitton and Ray-Bans. The advertisement for Ray-Bans still seemed consistent with the previous advertisement campaigns although, it seemed to lack creativity. Even though it was a series…

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Magazine Pulls “Real Women” from their LinkedIn Network for Spread

Marie Claire magazine recently launched a thrice-yearly supplement aimed at the working woman called “MarieClaire@Work”. Brands such as Buick and White House Black Market are among several advertisers in the issues, but Marie Claire decided to make this supplement personalized to the every woman in more ways than one: namely, using “real” women as models. In fact, these are women that they have screened professionally and whose personal stories and advice agreed with Marie Claire’s @Work brand message. The issues strive to connect with their readers on a deeply personal level, and are working to achieve this by relating to the…

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Disturbing Pro-Anorexia Content Banned on Pinterest

Pinterest has taken up a united front against Thinspiration/Pro-Ana (common terminology for Pro-Anorexia) pin boards on their website. “Thinspiration” blogs, tumblrs, and group sites outside of Pinterest have been around for years. They often consist of women posting images of sometimes buff yet more often severely underweight role models to encourage its viewers to aspire to look like said women. No doubt everyone points fingers at advertising and the fashion industry for negative body image issues that women of all ages develop. Photoshopping is rampant in our industry and rarely does anyone deny it anymore. However it is difficult to…

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Dana Tanamachi

Wow, I really respect this woman. Dana Tanamachi is a designer and custom chalk letterer living in Brooklyn. That’s right, custom chalk letterer. I bet that looks really cool on her resume. She does a variety of work including package design, magazine and catalog work, and so much more. As I was watching some of her time lapse videos of her work, it just made me sad. why? Because her work isn’t permanent. But maybe that’s how she likes it. Dana’s most recent work is the O magazine cover. It’s the first cover done entirely hand- lettered. What an honor! Also, check…

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Vivian Maier

As you may have read in my last post, I had the opportunity to view original Vivian Maier Photos at the AIPAD photography show. I learned about Vivan last year, and her story is one of a kind. Of course, she wasn’t famous when she was alive. Maier died in 2009, just before her thousands upon thousands of negatives were discovered. In fact, she never even saw many of her own photographs. She was a nanny/housekeeper by profession, and street photographer in her free time. It seems like every photo she took was a work of art, which is rare for…

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Working around advertising

Since last summer, I have been interning at Philadelphia Gas Works two blocks from Temple’s campus. Towards the beginning, I made posters & conducted surveys for employees dealing with security in the office. While my main focus is in Advertising, I am minoring in IS & T. Therefore, during Fall semester of 2012, I switched positions to the IT department fixing mobile laptops. It was great interning at an organization that can provide me experience in both fields. Because I still wanted to stay here & use this internship to get credit, I switched to Technical Writing to enhance my copywriting…

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Countdown to Timeline!

I hope you guys haven’t been living under a rock and know what’s been creating a buzz since late last year. Facebook Timeline. I remember back in November/December I saw an option to change my profile to Timeline. I remember I checked it out, I wasn’t to fond of it but I said what the heck, Facebook would eventually change it anyways. The part that stood out to me was how easily I could go back in time. It actually brought back a lot of cool, fond memories from my freshman year at Temple. It wasn’t long until Facebook announced…

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