DVF’s Faceless Ads

The main objective of fashion ads, despite their general lack of a campaign-able storyline and body copy, is to make the consumer want to be that woman or man in the ad; covet what they have and become who they are. High-end designer Diane Von Furstenberg’s Spring 2012 ads take that concept to another level. As an “ode to surrealist paintings”, each ad features faceless models, with the thought in mind that the consumer will better be able to visualize themselves in whatever garments and accessories are shown in the print ad. In the bottom left corner reads, “Be the woman…

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I’ll Take the Small Agency Roll Please

This past week I completed my first week of my second internship at Maiden Media. Three words: I Love It! It’s a small shop tucked away in the chic-ness of Olde City but once you step inside you quickly realize there is nothing small about Maiden Media. A creative agency that focuses on digital media (websites, social media, and creative) Maiden Media is for those who thrive on hash tags, gifs,apps, trending topics and javascript. Initially, I was worried about how I would fit, but that quickly faded after the first few days. I stated earlier that this is my second…

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Who loves ya?

I started my first day at LevLane, an advertising and PR agency by City Hall, about 3 weeks ago. After my first day, I told everyone how much I loved it, that I couldn’t wait to go back. This love and excitement, I thought, would probably fade over time as the internship progressed. It didn’t. I’m still just as excited to go to LevLane every Monday, Wednesday and Friday. I find myself staying late and having to rush to get to campus for meetings or class because I’m so reluctant to leave each day. LevLane is considered a large agency. They…

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Ms. Brown is Coming!

So this Sunday is THE day when we get to see the Super Bowl XLVI. When the Super Bowl comes near we know the best advertisements of the year will be making it’s appearance. If you look at Adweek, you can see the previews for some of the commercials that will be appearing. (Let me just say, it’s very interesting and funny so go check it out!) Like I said in the previous post, I’m looking through People Magazine this week and another advertisement caught my attention. We all know and love M&M’s. They come in all shapes and sizes…

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“Adobé Fotoshop” Parody Mocks Fashion Industry

California film maker Jesse Rossen was inspired to create this funny-yet-tragically-true Photoshop parody, titled “Adobé Fotoshop” after seeing an overly dramatic and quite obviously re-touched wrinkle remover infomercial late one night. Rossen, through creative direction and sarcasm, describes Photoshop as a “beauty industry secret”, and something that “after just one application will give you results so dramatic, they’re almost unreal…-istic.” The parody also goes on to name the key tools used in airbrushing as if they were regular beauty products that can be purchased at a drug store: Healing brush to target blemishes, Hue/Saturation to alter your hair, skin and eye…

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Design Love Fest

  Design Love Fest  is one of those blogs I  check daily, and have found that the designer Bri Emery can be found pretty much EVERYWHERE in the blog world. She is somehow connected to most of my favorite blogs, which you will probably hear about most of them right here on AdLib. “Designlovefest was created in 2009 out of Bri’s own obsession with type and images, and is, in fact, where the two go to totally make out.  DLF rapidly became a daily read for over ten thousand people, thanks to Bri’s exquisitely curated layouts featuring bright colors and fabulous…

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Neighborhood Film Company

I can’t say it much better than they do: “Neighborhood Film Company (NFCo) is a professional production company that uses the process of filmmaking to fight cycles of poverty. By partnering with Project H.O.M.E. (PH) – a non-profit committed to ending homelessness in Philadelphia – NFCo equips residents recovering from homelessness and addiction with the necessary skills to effectively work on mainstream commercials, web adverts, promos, music videos, and short/long form narratives. From Pre-Production through Post-Production, PH Residents work alongside Industry Professionals, thus assuring that quality is never sacrificed and creativity and growth are constantly cultivated. Ultimately, NFCo’s goal is to create competitive visual stories while transforming individuals from a…

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Chris Sisarich, Photographer

I’d like to introduce you to a photographer that I would personally LOVE to meet or work for, but unfortunately (for me) is located in New Zealand. Chris Sisarich has a mix of art photography and advertising photography which I find both to be beautiful. I usually am not a fan of most advertising photography, but his is a work of art. His photographs are dreamlike and make you feel like you are in another world. He has worked on several accounts including Car manufacturers, Airlines, Tourism ads, Drink Companies, and much more.  But his landscapes are my favorite! Also,…

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Boost Your Confidence

Let me start off by saying that I am a man and I don’t mean to offend or judge women. I came across a magazine that typically women enjoy. People Magazine is a magazine designed for the latest gossip and news of celebrities and people that we consider important. On the current issue of Peoples Magazine (February issue) with the cover of Heidi Klum, I saw an advertisement that caught my attention. I don’t exactly know how complicated a pregnancy test is because I thought that you just pee on one side and it tells you the results in the…

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K.I.S.S: Keep It Simple, Shoppers

You treat yourself to a well-deserved shopping spree and are totally satisfied with your retail therapy finds, only to discover an amazing coupon in your inbox and/or mailbox a few days later for the exact store you just blew your last paycheck in. We’re  left with two options at that point: a) Dispose of the coupons immediately so no one else can benefit from them, OR b) Take the coupons and receipt back to the store in an attempt to get some cash (or credit) back. Either way, its not a situation you’re happy to find yourself in. Ever. JCPenny has…

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Kinfolk Magazine

“Kinfolk is a growing community of artists with a shared interest in small gatherings. We’ve created Kinfolk as our collaborative way of advocating the natural approach to entertaining that we love” – Kinfolkmag.com I love this idea of simple art. The community of artists that contribute to Kinfolk are doing it for one reason and one reason only, because they love spending time together. They post about things that they are doing, and create beautiful images out of it. They are proving that art can just be a way of life. Take a look around the Kinfolk website because I guarantee something will trigger…

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How Much is Too Much?

As creative individuals we always face challenges with different requirements with our schoolwork as well as our careers. We need to be flexible in order to fit in certain subjects into advertisements and layouts. We must provide the right amount of information but also make it look interesting enough to get people’s attention. We all know the infamous Volkswagen beetle advertisement with the use of white space. Created in 1959, they used a white space effectively to create depth and an interesting perspective. As designers, we need to choose the right design and layout with images as well as copy.…

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3191 Miles Apart

3191 Miles Apart is a blog started by Maria Alexandra Vettese and Stephanie Congdon Barnes. Both Photographers, Art Directors, Stylists, and Designers. The two creatives met back in 2005 and in 2007 started their first project of diptych photographs: “A year of mornings”, followed by  “A year of evenings”. “A year in mornings: 3191 miles apart” eventually got published, and is now the only place we are able to view the photographs. In 2010, they decided to take their series to a quarterly magazine print format, and post weekly on the blog. As a photographer myself, I love this idea of capturing the…

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GoDaddy To Tone Down Super Bowl Ads?

GoDaddy can certainly be considered one of the many memorable and expected brands that advertise during the Super Bowl each year. The company, a web domain hosting site, has become well-known for their racy, often borderline sexually inappropriate ads, even if it means people don’t understand what GoDaddy is exactly until they visit the website. For years I watched these commercials without the slightest interest or understanding of what was actually being advertised. However, in a turn of events, GoDaddy’s brand recognition has actually been working against them outside of the Super Bowl time slots. The company has been turned…

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Future of Dolce & Gabbana

We all know that high-end fashion print advertisements seem to have nothing to do with fashion. They usually portray bunch of people doing random things that seem to make no sense what’s so ever. For example, Louis Vuitton has print advertisements of people in exotic places laying down or doing things that you don’t really see in regular fashion advertisement. In my quest to investigate these high-end fashion advertisements, I looked through the February issue of Gentlemen’s Quarterly (GQ). I came across an advertisement that caught my eye. Dolce & Gabbana is known for creating print advertisements that are random…

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