September 25, 2012… Our Ad Club Assembly Today was the day… the first day I would introduce myself, the first day I would interact with the students, and most importantly, the first day the students would hopefully open their eyes to the world of advertising. It was 9:00am, and a…

It’s about to be three weeks from the day of the competition and the creation of the viral/commercial/YouTube video is nowhere to be completed. But unlike us the students at Kensington High School are smiling and enjoying the time with us and their classmates. The students seemed to be trying…

I knew from the moment I walked in the Kensington Capa door that this was going to be an amazing experience. Lesson planning wasn’t always easy with such a big group of teachers, but I think we found some great ways to entertain the students. Snacks definitely got their attention,…

            First and foremost, this community based learning course was successful in reaching every goal we set out to accomplish.  I don’t believe there were any specific set goals, but personally I had three: Create an impressive advertising campaign to present to Philabundance and beat Palumbo—check, build a friendly and…

Coming into this community based learning course, I expected to learn a thing or two about the advertising business, but I never realized I would clearly understand the essential elements needed to create an full-scale advertising campaign. I am honestly so thankful that I replied to the email from Professor…

On Monday December 10th, 2012 we had the pleasure of presenting two and half months of hard work to a room full of important people. When I say we I mean both Temple University students and Kensington CAPA high school students. For the duration of this past semester we have…

We’ve been working for almost an entire semester to prepare for this presentation.  We’ve been working closely with Kensington CAPA students for about a month on the commercial, music track, and print ads and I’m still nervous.  The commercial/youtube clip/viral video is alright, but could be better.  The transitions are…

https://www.youtube.com/watch?v=3k4LzJgIIsU&feature=youtu.be The last week before the competition, Temple students and the students of Kensington decided to meet two times. The last day we got to chill with the students and finish up everything. Before we left the school I had a chance to hang with the music group and I…

Our final class was hard for me. It made me realize how much I was going to miss the kids and working on our campaign. We did a lot of work this semester, getting them and the campaign ready, but we did it. Our whole concept still impresses me. We…

Monday, December 10th, marked the end of the Philly Ad club HS workshop. The turn out for the final presentation was greater than expected. The students from both high schools came together to present their final campaigns to Philabundance and they came well prepared. Prior to this experience students knew…

My name is Michael Clementi and I am a Special Programs intern at the National Museum of American Jewish History on Fifth and Market Streets in Center City. Before it was moved to its current location in November of 2010, the museum was run by a local synagague which had collected…

Hello again! For those of you who don’t know me, or haven’t read my previous blog post, my name is Andrea Cicio. I’m currently interning at Braithwaite Communications, a marketing, branding, and public relations firm in Center City. When I come into work at Braithwaite, I get a firsthand glimpse…