Philly mag!

I currently am interning for Philadelphia magazine, and although I have not stayed on top of my blogs, I actually have been working there since the beginning of May. I work as a sales intern, but my major job is being the Design Home intern. Every September, Philadelphia magazine premiers a new home (the Design Home) located on the main line. Top technology, amenities, designs, etc. are placed in the house and each year over 5,000 people come for tours benefitting the Ronald McDonald House. The home is also presented in the magazine as well as the Design Home microsite.…

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Trial By Fire

My name is Lauren Zintz and I have been interning at Katz Media Group (more specifically Katz Marketing Solutions) for a while now. What the department I work for does is figure out creative ways to use radio for clients from Comcast to Lincoln. I used to think working almost exclusively in radio was going to be boring and wordy, KMS adds a new spin to a seemingly old media. When I first started here, it was very hectic as we were kind of thrown into the daily routine of the department. However, my supervisors were very good about giving…

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The D-R Watts Show

One of WMCN’S most unique features is it’s live Direct-Response program featuring Dr. David C. Watts, a professional cosmetic surgeon. With an audience of up to 2.5 million possible viewers, “Plastic Surgery Questions and Answers with Dr. Watts” discusses cosmetic and plastics surgery topics from rhinoplasty to liposuction and breast reduction. The show has been airing for over 15 years, and Dr. Watts never misses a beat. During the half hour program, 28:30 to be exact,  whether he is answering a plastic surgery question or simply explaining a procedure, Dr. Watts always keeps momentum. Being a part of the production of…

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The End of the Beginning.

And so the end is near, of my internship that is. The other day I was able to sit in on an interview with a prospective intern.  Little did I know, she was here to replace me.  It was this day that I really started to feel the end.  Working at March of Dimes really allowed time to slip away without noticing.  In that time though, there was an experience I will never forget.  I had the pleasure of working with and learning from some of the most talented community directors in Pennsylvania.  Watching them enjoy their job only made…

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Growing Pains

There are less than two weeks left in my internship with the March of Dimes. I think that means that this post, my final one, is supposed to be bittersweet and reflexive. I need to express my appreciation for the experience, evaluate my professional growth, and gracefully accept that my summer preview of professional life has come to an end. But I don’t want to. Yes, I have learned and grown and improved as a result of my internship. Two months of hands-on work at the March of Dimes have taught me a lot about the business aspect of the…

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Bucks County Visitor’s Center

I’ve been with the Bucks County Visitor’s Center for about a month now and my experiences continue to help me grow in the copywriting field.  I said before I have been working on the Destination Guide for the county and I am just about to wrap up the rest of my content pieces.  It is really exciting to see my big project coming closely to an end and I am really happy with the looks of the final product.  I have a big meeting with Oxford Communications this Thursday with my boss and together we are all going to figure…

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Doing Big Things

Earlier this week, I completed my work on a blooper reel for the CW Philly Crew (4 ‘young’ people that represent the CW Philly at promotional events). It was a great project for me to work on because it was completely mine. Although I didn’t actually film the shots, I had to find all the footage on the original discs, upload the clips I needed, edit the clips, build the graphics, and edit the final piece. This project allowed me to learn how to use Adobe After Effects and how to edit with it. After Effects is a great program…

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An Interesting Way to Sell Advertising Dollars at WPHT

As a sales intern for Talk Radio 1210am WPHT, I have learned the many different ways that WPHT has to sell advertising space.  WPHT sells ad space on-air during their talk radio programs; they sell banner space on cbsphilly.com, and also offer local deals on cbsphilly.com, which is a type of coupon system for local businesses.   I see these as your average and most common type of advertising for a radio station but what I never thought about for radio advertising was hosting events and selling advertising space at the event to your clients.  WPHT is hosting an event on…

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Welcome To Showbiz

Although I’d like to be at an agency some day, interning at CBS3 has been very rewarding so far. Apart from the fun of going out on shoots to places like Hershey Park, the atmosphere and coworker interaction has been great. Everyone is willing to answer any questions I might have and include me in everyday operations. There’s no doubt that the skills and insights I’ve learned so far will help me in any job I have in the future.

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Bucks County Visitors Center

Now that my internship is coming to an end I am feeling very satisfied with my experience.  Contrary to my belief it was so much more than being the office coffee and food runner.  I had the opportunity to work in all the different departments throughout my time there and experience a lot of new things.  It is also really rewarding to see all of my writing end up in the Destination Guide.  My boss was always really helpful too and he was constantly asking what other kinds of experience I would like to get before I leave so that…

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A 3 Month Workout!

My name is Tony Lim. I am currently an intern at Weston Fitness, a health club in Center City Philadelphia on 19th and Market. When applying for this marketing/advertising internship, I was hoping to get this opportunity because it could not have come at a better time. Not only do I need the experience, but also I recently began working out and started my own fitness routine regularly. What could be better than interning for a marketing/advertising position in my desired study of choice and be able to be surrounded in a gym where I can get tips from certified…

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Philly2Night Farewells

I am finishing up my last week at Philly2Night, and it’s bittersweet.  I had a great experience there and I’m satisfied with how I got to spend my time working for the company.  Looking back, it’s crazy to see how many doors this one internship has opened for me.  I not only got to refine my skills in social media, but I got to take bits and pieces of information from everyone’s roles in the operation at Philly2Night.  I also met a ton of people to network with, and even got another job.  I say that my last week is…

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Social Media Specifics

I am a few weeks into my internship at Philly2night, working as a social media intern.  If anyone isn’t already familiar, Philly2night is a nightlife/food/drink/happy hour/local event resource.  So far I have been learning how to perfect my social media skills.  The biggest struggle I have had so far is trying to figure out a way to break through the clutter we all so frequently face while using any social media platform.  However, I was given a ton of great insight about the statistics behind online postings.  For example, what times are best for posting, using a word economy, and…

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It’s All About Customer Engagement These Days

One of the many things I have learned during my internship at Aon Affinity is that there has been a fundamental shift in marketing. What works now is something that I didn’t read about in any textbooks or discuss in any classes. This fundamental shift is called customer engagement. Mass-marketing campaigns have a 2% response rate and have been on a decline; pelting consumers with your messages no longer works. The hard-sell method, for the most part, it simply outdated and consumers are tired of it. Customer engagement involves building a relationship with your customer and building their trust. One of…

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Miles High Productions – Halfway

I have completed four weeks worth of work for Miles High Productions, now working on over eight different entertainment campaigns, including Toby Keith’s new alcohol campaign “WildShots”,  an up and coming female electronica artist “Natalie Walker”, and a Chicago rock festival “MOB Fest”. Having the ability to work with various forms of campaigns (musicians, events,  new products) is giving me a closer look at different marketing strategies for online social media. The strategies that I would use in order to market an upcoming musician is far different from marketing a product campaign, even if I am using the same social networking websites. An example…

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