And we’re rolling.

Today was a good day. Today, I was inspired. One of our clients is in the workings with Brownstein to execute a TV spot for a new product. This may make me sound like a six year old, but…I can’t believe that I get to witness the makings of a commercial! Sure, we’ve written broadcast storyboards in class. And yes, I’ve got to contribute and witness many print ads go to execution in my past internships. I’ve never, however, seen the progress of a real TV ad from a real client and a real agency. Can you tell that I’m…

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Networking is your power tool.

I’ve always been told that the last semester of senior year is the most difficult. It’s the period in your life when you have the least time to yourself. Yet regardless how many times I have been told this I continued to think, “how hard could it really be?” Well, now I know. Since early January I’ve been managing my last few senior level classes, an internship at Philadelphia Magazine, work, my sorority, and trying to enjoy every last bit of college that I possibly can. I now truly know the meaning of “there aren’t enough hours in the day.”…

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The day I’ve been dreading..

<—See that girl? That’s what I’m going to look like a few weeks from now. Graduation; the day I’ve been dreading for the past four years is less than a month away. To some people, graduation may seem like an exciting time and something they’ve worked their whole life towards. While this is all true, graduation also means leaving behind my comfort zone, friends who have become like family to me and a place that has become my home. Sure, it’s going to be great to have a job, my own income and not have to rely on my parents…

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The love seat, oriental rug, wallpaper internship (part II)

My internship at Sheffield Furniture and Interiors has progressed over the course of the semester, and I am so pleased with the amount of responsibility and assignments I have been given! I am writing all of the copy for newspaper ads and mailers, as well as e-mails that go out to the client e-mail list. The mailers reach almost 110,000 customers with all three of the Sheffield store locations combined (Penn   sylvania, D.C. and Virginia) and I cannot believe how many people are reading what I’m writing in the mailers they receive. The following is a sample of the…

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Glennz

One of my favorite illustrators of all time, Glenn Jones better known as Glennz, has released some fresh work! I’ve been following him for awhile and his illustration wits have always inspired me. He takes stereotypes, personification, and literalism to the right level. A lot of his work goes on t-shirts as well so go check him out!

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Branded Entertainment Campaigns

Actor David Keochner (Anchorman, Waiting) is having a free-form interview with Sarah Silverman. It’s hilarious, awkward, but most importantly it’s taking place in a Denny’s booth over breakfast. The series is called Always Open (watch here) and it’s the newest campaign by branded entertainment company Dumb Dumb. Dumb Dumb was started by actors Jason Bateman and Will Arnett (both of Arrested Development fame), who both usually appear in the hilarious videos they put out. The only resemblance of traditional advertising is the mere mention of a product, other than that it’s up to the whim of their imaginations. Mashable recently…

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Split Web Type

I recently found this fresh idea utilizing web type. Manufactura Independente did a nice little write up which you can find in the links I posted. Anyways, web type has always sucked, true type that is (not images). They (Manufactura) managed to upload their first typeface (DIN, a personal favorite), and then create a split true-type typeface using fontforge. Then by overlapping the two you have an interesting true web type effect that is neat. It is best to view this in Firefox.

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KYW: A Different Perspective

I really wasn’t sure what to write this blog about, however it came to me just this past Friday when the Director of Digital Media from the advertising department asked for someone who was in “promotions and not doing anything at the moment” to be exact.  They normally would have asked Brian because he is above me and sometimes takes care of things for other departments, but my head supervisor, Nicole, had suggest that I take on the task. The Director of Digital Media explained to me that they were inputting all of their advertising sales for April, May, and…

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Best experience I have had so far!

I literally can’t put into words what I have obtained from my internship. Therefore, I will just start by saying that this internship has opened new doors I never though would be possible! My internship at MayoSeitz Media (www.mayoseitzmedia.com)  is coming to an end in about three weeks. So far it has been the best internship experience I have ever had. MayoSeitz Media is a media planning agency in Blue Bell. They work with clients like Sunoco, Trex, GPTMC, Hershey, Subway (and many others). As an intern I have had the privilege to work under incredible people that have…

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Who Loves Ya?

Hey everyone, My name is Deione Sydnor, senior advertising major at Temple University. I set out with what seemed like an impossible mission at the beginning of my senior year, take 36 credits in 2 semesters with 2 internships. Fortunately, I have accomplished both, barely, currently in a 19 credit semester to graduate on time, working 30 hours a week,  and interning at LevLane Advertising/PR/Interactive agency, it’s a wonder how I get up on time to do anything. After successful completion of my internship at the non-profit organization, City Year, I set my eyes on getting into an advertising agency,…

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LevLane Advertising|PR|Interactive Agency

Before stepping into LevLane Advertising’s Media department, my expectations for  being responsible for the creation of a segment of a media plan were minimal. Shortly into the internship I was given the assignment of contacting radio stations located in Chicago, to help develop a media schedule for a client located in the major city of Illinois. I set out on the task of locating a Nostalgic radio format in the Chicago area that covered three counties, in and including the surrounding area of Chicago I began making several phone calls to different stations I found through sources provided from the…

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Ad agencies really are as fun as professors say they are

My account management internship experience at the Brownstein Group has been very positive.  It is interesting to see how everything you talk about in ad courses actually happens in an agency.  From account managers constantly meeting with the creative team to discuss client wants and needs, to deadlines constantly having to be met.  Other than my observations about how efficiently the agency works, I have noticed how much fun people have here.  At an agency, especially for the creative team, having fun is essential for creativity to flow.  Every now and then I’ll get an email saying, “Rock Band on 6.”  In most other types of…

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What I Know for Sure…

…Is that I still have a lot to learn. Though I’ve completed my required 150 hours at MOD Worldwide for the semester, I plan to continue to take advantage of this great opportunity and gain as much experience as I can for as long as they’ll have me. That being said; if there’s one thing I know for sure, it’s that no matter how much you think you know, there will still always be more to learn. Working at MOD for the semester as a graphic design intern has taught me so many new techniques and tips that, admittedly, I…

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One of the amazing bonuses of Live Nation….Free concerts :)

I went to the Travie McCoy concert on March 19. It was super awesome. Before Travie came on the stage the Bad Rabbits and Black Cards performed. I really likes the Bad Rabbit’s performance. When Travie finally came on the stage at around 9 PM, he put on a great show. Songs like “Bad All By Myself” and “Be Alright” kept me dancing the entire night. I went with my best friend which made it even more fun! Interning at Live Nation allowed me to score free tickets for my best friend and I, and we had a blast. Other…

Read MoreOne of the amazing bonuses of Live Nation….Free concerts :)