A Taste of Success

Working at the National Museum of American Jewish History has been a really great experience. Everyday there is something new to do. While some of the tasks can be a bit tedious, others are very interesting. Today, the department I work in had a business lunch with the director of the Barnes Museum’s Marketing and Public Relations Department. The meeting was so that the Barnes Museum could get a better perspective of what to expect in coming months, as they prepare to open their new home on the Parkway. I got to hear about the events that led to the opening of the…

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1+1+x=Marketing?

I have been interning at The Nouveau Image for about two months now. As I mentioned in my last post it has been a very interesting, and awarding experience. This experience, however, has allowed me to explore something that I have not been able to experience in the classroom. What am I talking  about you ask; I am talking about the difference between Public Relations (PR) and Advertising. I am an Advertising major with a focus in account management. From my academic experience advertising is the art of persuading a consumer to purchase a product and/or service. In advertising we take…

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I don’t think my title should be ‘intern’

And I mean that in a good way.  I started an account management internship at the Brownstein Group in January.  The Brownstein Group is a full service advertising agency in Center City.  Some of their clients include IKEA, Comcast SportsNet, and the Philadelphia Auto Show.  Before starting my experience, I assumed my daily tasks would primarily consist of busy work.  Well, I was wrong.  While there are times I do busy work, I have been much more involved than I could have imagined.  I create PowerPoints and present them to the creative team, sit in on real client meetings, and…

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Chivas Regal speaks for itself…

  A couple of days ago we had a discussion about genericide in Morality and Law (ad course). While I like this ad especially given how old it is, this wouldn’t fly today. I don’t really think genericide is a problem unless I dislike the dominant brand. So what is genericide? It’s when a brand’s recognition overtakes an entire category. I resent that people call mp3 players, iPods. I had a first generation mp3 player (Compaq iPaq) 10 years ago and back then it was mind blowing. I loved it and I still have it… somewhere. Other examples include: Kleenex,…

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Fancy Feast~ Will You Marry Us?

I’m in my final semester at Temple and on more than one occasion I’ve heard people say that they’ve learned more in this last semester than all the others combined. I don’t agree completely, but I understand where they’re coming from to an extent. I see things differently now after hearing so many perspectives on the industry, on what makes a good campaign, and on what motivates people. Campaigns and portfolio (ad courses) really get to the root of building a case for branding and execution. Function or emotion? Fact or fiction? In regards to its targets, Fancy Feast serves…

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60 Things in 60 Seconds

This hilarious commercial has been making quite a splash on the Internet this week. It’s full title is “60 Things in 60 Seconds Your Husband Could Do Instead of Watching TV.” It’s a flawless combination of excellent writing and precise directing. My favorite ‘things’ include: – “That” – Charades – Get a checkup

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Hope for People with Parkinsons

I have been keeping up with my internship by also inquiring research on Parkinson’s in my own free time. I have learned that there has recently been clinical trials on Parkinsons regarding Gene Therapy. I find that technology has been a great asset over the years regarding health. I think that this article explains how technology is making a good impact in the health industry benefiting those who are sick. This therapy is proof that there is active research going on throughout the world thanks to non profit organizations and government funds. watch?v=upjufgZe43k

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Touring the Avenue of the Arts

Since I’ve last blogged, I’ve been given the opportunity to help with a presentation to a group of 50 philanthropists from all over the nation who are touring the city.  AAI (Avenue of the Arts) has been asked to give a tour and history of the avenue.  It’s a chance for us to illustrate how important our organization is and how much we have done for the street and the city. I have been researching prominent organizations and businesses that have helped to shape Broad Street and to bring it back to life.  The experience has given me the opportunity…

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1 in every 13 People on Earth…

You can probably guess this one. The fact is, 1 in every 13 people on earth has a Facebook account. I’ve sat here trying to come up with a clever comparison to help people understand that crazy statistic, but nothing does it justice. That’s just a lot of people. In an age where even your 70 year old grandma logs on to check up on the latest happenings, it’s pretty much expected that everyone has a Facebook. But, until a week ago, I was one of those weird people who didn’t. I can’t even begin to count the number of…

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Alphabet Cities

Treating solids as a kind of typography, French artist Armelle Carnon created a series of poster-style flat wall prints that seek order in the chaotic spirals, winding alleys and misshapen squares of famous cities. A strange and unique, but surprisingly alphabet-like, result emerges. There are many ways to represent a map, a country, a city, or a town. Typography is a very common way of doing it, I forget the artist or various artists that have broken up neighborhoods within cities with type. Armelle’s version doesn’t do that, but instead converts each part of the city into what I would call…

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Art Direction Track Event Tomorrow! Vision & Flair

Special event for Art Direction track students, students interested in the track and faculty members! Thursday, March 24 · 5:00pm – 7:00pm (Tomorrow…or today…depending when you read this.) in Room 310, Annenberg Hall Free Food, presentation and discussion about art direction and a surprise creative workshop! Food will be served. Please RSVP Looking forward to seeing you all there! If you have not RSVP’d, you are welcome to come anyway. No one will be turned away. We would love to meet you or see you again!  

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Why didn’t you respond to my TXT?

As indirect communication steadily becomes the standard form of communication these days, it is imperative that businesses and advertisers adapt to remain relevant in the consumer’s mind. A surefire way to lose a customer, in this new era of digital communication, is to overlook engaging in conversation–especially if the consumer has targeted you for discourse. Twitter celebrated its 5th anniversary this week, and as its user base continues to expand, brands and businesses continue to proliferate its interface. A mistake that is commonly made by these brand operated accounts, is the lack of response to user inquiries and ideas. This is a blunder that shouldn’t…

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Need Cash?

Face it, most likely you’re tight on cash just like every other college student in America. Temple University’s Career Center is having a part-time job fair so that you can earn some extra cash. These jobs are not for work study employment and some of the participating organizations are looking to hire students for the summer as well. Being broke is not fun so here’s your chance to change your current financial situation without requiring too much of your time. Career Center: Part Time & Summer Job Fair Thursday, March 24 2011 12-4pm @ Howard Gittis Student Center Atrium For the list of registered organizations…

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Make Your Own Political Ad

New York City’s Museum of Moving Image offers users a chance to create their own political TV ad online. You can upload your own media and experiment with different effects and transitions. It may seem like fun and games but if you do a really good job you just might want to add it to your portfolio! Create your own political ad here

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A history of the World in 100 Seconds

A simple use of geographic coordinates and wikipedia articles provides us with this simple animation. Displaying what looks like exploding random dots, is actually the location of large amounts of human progression. “Many Wikipedia articles are tagged with geographic coordinates. Many have references to historic events. Cross referencing these two subsets and plotting them year on year adds up to a dynamic visualization of Wikipedia’s view of world history.” My only concern with this video is its accuracy. Then again when looking at the facts, they only used 14,238 events with locations. Therefore it isn’t something you should swear by. Nonetheless,…

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