AdLib - Page 169 - The Experiences of Temple Advertising Students

Alex Brown
October 28, 2010
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How strong is Branding really?

Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea and selling a product becomes easy. Being able to stick in a consumer’s mind maybe even memory is every brand’s dream. Using only colors and dots, can you decipher the following popular brands? Check them out here: What does this say about the human brain and its capacity to remember certain brands amongst millions of ads? Are logos more than just letters, shapes, and colors?

October 27, 2010
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"Free" Stuff

GUEST BLOGGER: Keith Flanagan—keith.flanagan@temple.edu My shared cubicle at Comcast-Spectacor is conveniently located next to the 76ers sales department. I say convenient only because the endless ringing of telephones and sales pitches combined with a steady stream of coffee tends to keep the average college intern with their eyes wide open. Although my specific responsibilities have little to do with sales, I get an interesting perspective; listening to sales go up and down, being directly next to the company’s financial heartbeat. I’m always surprised by how much free stuff is created for the purpose of sales. T-Shirts, Pencils, Pens, and Notepads…

Danielle Johnson
October 27, 2010

The Changing State of Media

With the changes in technology the way media is bought and sold is quite different then how it once was. It seems as though everything is moving more toward the interactive side and certain mediums are suffering because of this. This change of technology is something that I have been learning in all of my advertising classes, so it does not shock me. When I titled this blog “The Changing State of Media” I was not referring to the actual media, but moreso the media professionals. It seems as though every time I get to my internship and go through…

October 25, 2010

Saatchi & Saatchi NY does Tide to Go

Check out this simple yet powerful ad for Tide to Go created by Saatchi & Saatchi. What do you guys think about it? Does it get the point across? via: IBelieveInAdvertising

October 22, 2010

LevLane: Client Updates & Awards

I think one of the most important things to do as an intern is keep up with the new clients that your company is signing on and with the rewards they are receiving. LevLane has three new client relationships; Philadelphia Financial, KFC Atlanta, and KFC Houston. KFC Atlanta consists of 103 comapany and franchised restaurants. KFC Houston consists of 88 company and franchised restaurants. Now LevLane works with over 400 KFC restaurants from New England to South Florida, and west to Houston. LevLane was awarded for their “Unlitter Us” campaign for the Philadelphia Recycling Office. We have received national recognition and…

October 22, 2010
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City Year Greater Philadelphia Internship

Hi, my name is Deione Sydnor-Robinson, Senior Advertising major at Temple University, currently interning at City Year Greater Philadelphia. The United States is currently facing an Educational Drop-out Crisis, every 26 seconds a students gives up on their education, which equates to nearly one million students dropping out of high school every year. City Year is an AmeriCorps Program that unites diverse young adults for a year of full-time service. As tutors, mentors, and role models, these young leaders work on diverse teams to make a difference in the lives of youth, keeping them in-school and on-track to high school…

October 22, 2010

LevLane: Philadelphia Technology Park

On this past Wednesday, October the 20th, Philadelphia Technology Park opened. This was all thanks to fellow employee at LevLane, Holly Mantle. Holly has been working on this project for a very long time now and finally her hard work can be praised. Located in South Philadelphia, on the old Navy Yard, this facility will serve South Jersey, Wilmington, and Mid-Atlantic regions that are looking for somewhere to store computer servers and other IT infrastructure. This is a great opportunity for companies to have a safe place to store their servers and information. There is a 1.6 megawatt generator, which…

October 22, 2010

LevLane Gives Back to Philadelphia

Being an intern I get to see all the cool promotions/creative ideas going through the agency. Francesca Gunning, Account Manager, has been working on a project for over 7-8 months involving Hunting Park. The story was aired October 14th on NBC’s Nightly News with Brian Williams. CLICK HERE for the link to the story. Seeing this work being brought to life really makes proud to be working in the advertising industry. It also makes me look forward to the work that comes my way, whether it be traditional or out-of-home. One of my biggest goals is to not to just create…

Alex Brown
October 20, 2010

This Week at TAC: ReminderMedia Recruiter Visit!

This week’s general body meeting featured a visitor from Reminder Media, Andrea “Andy” Hartfield. Reminder Media is a small business specializing in Sales and Communications in Real Estate. They mainly work with real estate companies, mortgage brokers, and financial advisors. Their flagship product is the American Lifestyle magazine, which is tailored specifically for clients interests and needs. After learning about Reminder Media as a company, Andy also talked about the internship program. Internships at Reminder Media are ideal for students who want to own their businesses, and improve their persuasion and sales techniques. The program ranges from 12-16 weeks depending…

October 20, 2010

Oh, Advertising & The Interactive Department

I am Gabrielle. I am a sophomore now and I’ve been interning at LevLane Advertising in the interactive department since April of my freshman year. I am an Advertising major. I love it!!!!!!!!! I love my job–what I do and where I’m going. Oh, interactive and digital, design and creativity! I started in creative — graphic design when I was about 14 and then I took my work to web design and I really love this world — it’s constant evolution, it’s relentless in the pursuit of “new.” It’s cool. As an intern, I have been able to work on…

Temple Ad Club
October 19, 2010

OGILVY!!

TAC is very very excited. That is because Ogilvy comes to visit us tomorrow! This is an amazing agency from New York, and will allow students in advertising an even more amazing opportunity. Ogilvy will be holding an information/recruting session in Tuttleman room 300 A/B from 5-6:15. You do not have to be in TAC to attend! This advertising agency is known for being fun and non-traditional. It will provide students the chance to see what the agency is all about, and whether or not they are interested in applying for Ogilvy internships. Stop by! Also, next week’s TAC meeting…

October 18, 2010

How to Control a Conversation: Something I've Learned While Interning.

Currently I am interning at a company called ReminderMedia. ReminderMedia is the company that publishes American Lifestyle magazine. It is a sales internship and much of the time I spend here is spent on the phone, making sales calls. There are both pros and cons to this, but the positives certainly outweigh the negatives. What I do on the phone each day is talk to office managers and business professionals and explain to them what it is we do at our company and how it can benefit them, their individual employees and their business as a whole. Seems easy enough,…

tua09189
October 18, 2010

The ad salesman internship

Still no real luck with selling ads for the Sporting Club at the Bellevue. I am targeting local businesses in center city and I have the feeling merchants are weary about putting ad money up for a new magazine they have never seen. The first issue should be out this November! Hopefully then I can sell this ad space–I am still plugging away!

tua83365
October 13, 2010
1 Comment

Philadelphia: Mural Capital of the World

I have worked at LevLane Advertising/PR/Interactive for 3 weeks as of Monday Oct 11, 2010. Thus far this experience has taught me that when people say the advertising industry is such a fast paced environment it really is. As an intern here, I have learned how to better multitask. I have worked on 2 presentations for the agency to get a better understand of how to tackle tasks for our clients. Since working here, I have decided that Account Management is the best fit for me. Therefore, I’m more gung ho on graduating and succeeding in the industry. Watching, listening,…

Alex Brown
October 13, 2010

TAC Meetings

Yesterday, TAC members got to enjoy a Q&A panel about internships from its very own members. The panel was very informative and diverse. From internships in Philly, to Chicago, and even Australia, the insights were invaluable. A few tips I picked out: Take initiative– make projects for yourself or just do something without asking, it shows a lot about your character and drive. Do the dirty work– no one likes busy work, but YOU are there for a reason. You have to work your way up even if you don’t like doing certain work. Paid internships exist!– you just have…