I am continuing to love my internship at March of Dimes.  Right now I am in my waiting period; in two weeks things will start to pick up again.  It is slow because I spent the past month continuing a project the summer intern began.  The month of November is Prematurity Awareness Month and November 17 is Prematurity Awareness Day.  The goal is to reduce preterm births and raise awareness about what a problem preterm births are.  The goal I was concentrating on accomplishing was to raise awareness about pre-term births. During the summer, the other intern called businesses around…

Maiden Media is a new resident to Old City Philadelphia.  The agency originated in Princeton, NJ and made the move to the city of brotherly love just this past summer in hopes to grow from the many opportunities Philly offers.  Being located in NJ, their clients were from the area and there wasn’t much room for growth.  Since the move, Maiden has really begun to make their mark in Philadelphia. The agency has already attended Philadelphia Ad Club events in order to network with the Philly Ad scene as well as meet other businesses in the area.  Being a startup…

Yesterday was my first day at LevLane. It made me realize something. And that was my passion for creating, tinkering on ideas late into the night never wanting to stop. Sitting with blood shot eyes and mindless fingers putting it together as carefully as a surgeon. I was Dr. Frankenstein, I wanted to give life to something. Finally my life had a purpose to fulfill. I wanted to breath life into my ideas and watch them take their first steps. Eventually they would run, moving beyond my imagination into the public domain. It was a beautiful day My first day at…

After doing a sales internship with PHL17 this summer, I decided that TV is an interesting industry and I wanted to give the creative department a try. This semester, I was fortunate to join the creative team during a logo and name change, which meant lots of new outdoor ads. During my first week, I was given the task of finishing the headliner for a Septa bus ad for one of PHL’s newly acquired shows House. It was approved and is currently running on multiple buses throughout the city!  Just the other day, on my way home from the station,…

Since I’ve been at Harmelin Media, I’ve been able to work on different phases of a media plan  Today I was able to measure how successful a media buy was for a specific client.  I really enjoyed working on this, maybe because I thought the client was an interesting one, or maybe because I was able to see first hand how a good media buy affects a client.  While working on this I discovered that the week a specific advertisement ran in a specific magazine, the client significantly increased their sales.  It was exciting to discover such a big success…

I have been interning at Cities2night for about a little over a month and we just successfully completed our big promotional event for Halloween. The event was a scavenger hunt and it took place at  8 different bars on South St with a grand prize of a gift certificate for $250 . It seems like something pretty basic but  alot of time, effort and hard work went into making this event happen. We had to call venues, get into contact with the company Scvnger, who is the leader in scavenger hunts apps for your cell phone, we had to print flyers and poster and most importantly we had…

Know everything. If you don’t know it, go learn it. I feel like it is a common misconception that once you leave university, you don’t need to learn enough. People think they are prepared for the workforce and jump into a job. Advertising is the exact opposite. Of course you’ve gotta jump head first into your job, but do so knowing that if you don’t know how to swim- you’d better learn quickly. So be prepared to look up answers, research case studies, and phone a friend. Sign up for newsletters. I’m of course the least experienced advertising person in…

Because social media is becoming such a widespread medium for advertising, I have been doing quite the bit of research on how to reach clients and consumers via social networking. The main client I have been doing this for is Beneficial Bank, one of LevLane’s biggest clients. Although I don’t enjoy doing research for obvious reasons, I have learned so much about how to target certain demographics. I have learned that the right copy, along with the right visual, and the right incentives is what attracts people to join company’s twitter pages and become their fans on facebook. Many people…