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Kristi Olphin

Art Direction Student at Temple University, Interning as a graphic design intern at MOD Worldwide

Can Pubes Save American Apparel?

American-based “Hipster” brand American Apparel is well-known for three things. First, their severely overpriced, essentially cotton garments (leggings, dresses, v-necks, glittery spandex bodysuits, and the like). Second, they’re well-known for their provocative, borderline pornographic advertisements (see some examples below). And…

Retailers Jump on Board with “Fashion Star”

NBC’s “Fashion Star” is a fairly new program with a somewhat old concept, not unlike that of Lifetime’s Project Runway. However, advertising is far more integrated into the show that its previous counterpart in several ways. The synopsis of the…

Dove Puts Real Women in Times Square

To further their “Campaign for Real Beauty” concept, Dove, a Unilever brand, is launching a campaign titled “Show Us Your Skin”. One component of the campaign is to feature the images of real-life, Dove-using women in New York City’s Times…

Moms Love Mobile Technology, Yet Still Skip Ads

Its no secret that women with children nearly almost find themselves evolving into masters of multitasking. BabyCenter released a study that, after interviewing over 2,500 moms, showed that at least 65% of mothers used smart phones and relied on digital…

Outrage Against Urban Outfitters’ “Kissing Girls” Ad

Urban Outfitters is no stranger to being criticized for being anything from too conservative (the company’s CEO donated to Rick Santorum’s campaign against legalizing gay marriage, among other things) to overly controversial (the company caused quite a stir with the…

Magazines Are Realizing Pinterest’s Potential

With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even…

Hearst Creates Its Own YouTube Channel

Print isn’t obsolete just yet, however magazine companies are well aware of their need to expand their content and increase ad dollar revenue through other mediums. Hearst Company, which produces magazines such as Cosmopolitan, Esquire, and Town & Country, will begin…

Disturbing Pro-Anorexia Content Banned on Pinterest

Pinterest has taken up a united front against Thinspiration/Pro-Ana (common terminology for Pro-Anorexia) pin boards on their website. “Thinspiration” blogs, tumblrs, and group sites outside of Pinterest have been around for years. They often consist of women posting images of…

The End of the “Everywoman” in Marketing

Not long ago, two women dominated the female market, reaching and influencing their target in all aspects possible – TV, print, radio, you name it. Martha Stewart and Oprah Winfrey’s reign over the communications industry seemed both everlasting and impervious. But,…

‘American Idol’ Launches Clothing Line

Reality TV shows often further their profits by creating merchandise such as dolls and figurines, accessories like backpacks and lunch boxes, and other branded products. American Idol, however, will take that to the next step by designing a clothing line…

Funny Tourism Ads for Lazy People

Does sarcasm sell? If it did, these posters would be a huge success for the tourism industry. It’s a shame, however that they’re just for fun, courtesy of CollegeHumor.com. Each ad, in correlation with the headline/message, cites a fake agency…

Smith and Wesson “Target” Women

Smith & Wesson Holding Corp. has typically been a man’s brand: even the landing page of their website screams Male Cop and/or Military Veteran With No Regard For Style Whatsoever. The company sells security equipment, handcuffs, and above all, firearms. Apparently, nearly…

VF Restricts Print Content Online

What’s a blog post without a link to share the story with others? Vanity Fair has taken on this new tactic to boost print sales. Rather than providing a link to a story covered in upcoming magazines, they will, from…

Athleta Speaks to the Do-All Woman

Most clothing and/or fashion brands highlight women enjoying leisure and the finer things – but Athleta is not just any women’s apparel brand. Bought by Gap Inc. in 2009, the brand has said to use Nike’s style as a reference…

Magazine Covers Scale Down on Clutter

Have you ever felt like there’s way too much to look at on a magazine cover? Your eye darts every which way, oftentimes reading only a few words of one headline before your brain is distracted and drawn into another…

An ad For Female Eyes Only – Literally.

A new kind of creative OOH tactic has debuted in the UK: it’s part bus shelter, part advertisement, part facial recognition software. “Plan UK” is a charity that benefits young women struggling in developing countries, and its newest out of…

Let’s Talk Pinterest for Marketers

  Though established back in 2010, online social scrapbooking site Pinterest has gained wild popularity in the past few months. As a huge fan of Pinterest for quite some time now, I’d like to dedicate this entry to discussing how…

NY Fashion Week is Just an App Away

There’s an iPhone app for nearly everything – literally, nearly everything – and with good reason. Apps are without a doubt a smart way to gain interaction with a brand or event’s target audience. Therefore its no surprise that New York…