Logorama: Oscar Winning Animation
"They have been working for a very long time on this film. It took, like, six years to make this 16 minutes."
Read MoreLogorama: Oscar Winning Animation
Adlib
The Experiences of Temple Advertising Students
Peco: Somebody has overstayed their welcome…
It's hard to unload large appliances. They actually offer to pick them up and pay for them. What's not to like about that given the consumer is getting a replacement.
Read MorePeco: Somebody has overstayed their welcome…Scooter Media!
"Our method? Eye-catching and curious scooters with billboard trailers."
Read MoreScooter Media!Adobe Rubs Apple the Wrong Way
When Adobe's horizontal extensions are stacked against Apple's vertical extensions the two are not compatible.
Read MoreAdobe Rubs Apple the Wrong WayDo kids need protection from ads?
Ads can be so influential that all it really takes is for the right "opinion leader" to get on board with a product and then all of his (or her) peers will fall right into place.
Read MoreDo kids need protection from ads?Musical Chairs: Competing Line Extensions
No brand wants to be caught without a certain line extension if it's being offered by a competitor even if it's just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they're ready to or not.
Read MoreMusical Chairs: Competing Line ExtensionsBrain Drain pt1: Does it help or hurt?
There's nothing wrong with aiming high. A company is like a family-- a marriage even. To "marry up" is great, but to refuse any other option is naive.
Read MoreBrain Drain pt1: Does it help or hurt?Finch Brands: Business & Brand Evolution
Finch's take on branding is that consumers want to invest themselves emotionally into a brand and it's Finch's job to make that make that connection happen. Getting ideas is easy, but getting clients and consumers to buy into them is the hard part.
Read MoreFinch Brands: Business & Brand EvolutionHarman Kardon: Pure Performance?
The tag line is "pure performance," but I'm positive that people will buy these just because of the product design.
Read MoreHarman Kardon: Pure Performance?Has GM redeemed itself?
Many Americans didn't agree with bailing out GM (among others), but it's very American to feel entitled to the benefit of the doubt.
Read MoreHas GM redeemed itself?Advertising’s role in magazines
There are many different directions you can go with a degree in advertising. One exciting job possibility in the world of advertising is working at a magazine. To get a perspective on what this would be like, I got to interview Kayla Mayhew, 21, who is currently interning at Philadelphia Style Magazine. DW: “Where are you currently interning?” KM: “Philadelphia Style Magazine.” DW: “How did you go about applying for this job?” KM: “I got in contact with the sales department, and set up an interview.” DW: “What questions were you asked in the interview process?” KM: “Some of the…
Get the scoop on account management possibilities!
To get a glimpse at the account management and research aspect of advertising, I recently interviewed William Cook, 21. He is currently a student in the account management track here at Temple, and shared some great advice on this area of the industry, and what you can do with it. DW: “Where are you currently interning?” WC: “Finch Brands” DW: “How did you find out about this internship?” WC: “Through Jennifer Lovrinic, Advertising Professor.” DW: “Did you have an interview before you got the job? If so, what questions did they ask you during your interview?” WC: “I did have…
KFC’s answer to social responsibility…
KFC has been slowly changing its brand personality. It began by dropping its full name in favor of initials, and then it made the push toward “grilled” chicken. It’s almost as if “fried” has become a dirty word. It’s well and good that KFC is becoming health conscious (which is debatable), but why now? KFC has launched a new campaign called “Buckets for the Cure” in the same vein as Susan G. Komen’s breast cancer movement. At any time, there are a number of on-going campaigns and fundraisers for the “Cure.” How does it coincide with KFC in particular? …
Shooters Production Studio visit
I attended a very informative, and extremely interesting visit to Shooters Post & Transfer recently. Shooters is a production studio here in Philadelphia, located in the Curtis Center. The Curtis Center in itself is a beautiful building, but when the doors opened to the 10th floor, i was amazed. The office at shooters is very large, and spacious. The walls are splashed in bright vibrant colors, and the atmosphere is very trendy and modern. When we got there, we met some of the staff members who took us through what Shooters does. They showed us samples of their work first,…
Hoarding Guerilla Cabs!
If the hoarding campaign was paired up with Clear's public private space viral, the result would be amazing.
Read MoreHoarding Guerilla Cabs!