Philadelphia Magazine’s G Philly
Philadelphia Magazine participates in multiple events throughout the city to get their brand known. Out of the few events I volunteered for promoting G Philly magazine at Outfest. Philadelphia magazine’s G Philly has only had two issues since the first in spring and plans on having four to six issues a year. Outfest was a block party held on Sunday, October 9th and on behalf of the marketing department organized G Philly’s appearance. I was excited to be on board helping Philadelphia Magazine promote their newest issue of G Philly at the festival. The festival was from 12-6pm and on 11th Street to 13th Street(Walnut Street to Spruce Streets). Thousands of people come out for this outdoor block party – it is the largest National Coming out Day event in the region. There are a number of vendors ranging from food to local businesses to LGBT specific initiatives. It was interesting seeing the large range of people the festival attracted. The main objectives of the booth for G Philly magazine at Outfest included: 1) getting people to sign up for our enewsletters, especially pertaining to G Philly 2) providing a complimentary issue of the newest G Philly publication, 3) providing speaking points about the G Philly blog and 4) providing information about Philadelphia Magazine’s signature events. At the booth there was a prize wheel for guests to spin to enter for a chance to win tickets to some of Philadelphia Magazines signature events as well as a pair of tickets to the Q Comedy Festival. The O Comedy Festival featured comedy headlining from Alec Mapa who has appeared on TV shows Ugly Betty & Desperate Housewives. The signature events included: Whiskey Festival, Philly Cooks, and Wine Festival. Overall, the event was a great opportunity to expose the public to G Philly Magazine. Volunteering and going above and beyond at an internship is a great way to get your name noticed. Since there are so many departments at Philadelphia magazine, it was a great opportunity to meet people outside of the department I intern for. I’m sad I won’t be able to attend any of the signature events because I am not 21 years old. Although I can look forward to it next year!
Mary, it is awesome that you got to attend Outfest! I have been working hard in the circulation department to get GPhilly known in the Philadelphia area, and it is great to see that a lot of people came to the event. It is so rewarding to get such great feedback about the magazine from the readers. Even only being intern, it still feels great knowing that you helped on such a project. Hope you had a great semester, and I’m glad we got to get lunch together!