The Experiences of Temple Advertising Students
Recently, I’ve heard a lot of students contemplating whether to do DEC, or an internship to fulfill necessary credits. Personally, I did an internship, and I know a lot of others who went the same road as I did. I was curious though, what does DEC have to offer? To find out I interviewed Roger John Cassi, 23, who is an advertising student in both the copywriting and art direction track. DW: “What exactly is DEC, and how can students become a part of it?” RJ: “DEC (Diamond Edge Communications) is a student run ad agency, one of only a…
Hi everybody! This week I got an inside perspective on what it’s like to be a member of TAC, and learned about some of the great things they do. Since I am not in TAC, I thought it would be helpful not only for myself, but for other students, to see what opportunities the organization has to offer. I conducted an interview with Lindsay Gallagher, age 23, and she had a very helpful and interesting perspective on this topic. DW: “Are you an advertising major? If so, what track?” LG: “I’m actually not an Advertising major. I’m an Art (Studio)…
A few of us from the blog team just left a room from listening to a fabulous guest speaker here at Temple. His name is Ted Regan, and he’s had a successful career in the advertising industry for over 30 years now. For the majority of his career, he worked at N.W. Ayer, which was the first advertising agency in the U.S. located in Philadelphia. In 1973, it moved to New York. He was a copywriter there, and then went on to become a creative director. He was very informative due to his great knowledge of the business, which comes…
I got word that TAC was having a guest speaker, so I went today to check it out. The speaker was Tom Czajkowski, who is an associate creative director at Carton Donofrio Partners in Baltimore. He had an interesting take on the advertising industry, and here’s a recap on what he touched upon. He began his presentation by discussing the current state of the advertising industry. He said the business is in a weird situation because right now, people do not like us as advertisers. Most people across the board feel that advertising is interruptive, and regard it as white…
Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them. This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The idea here is not to promote yourself or your products but instead to offer customers a benefit and value for following your brand. This in turn can help with customer loyalty and maybe even word-of-mouth advertisement.
As Temple students, many of us have traveled to the heart of the city only to be greeted by the scent of putrid air and homeless men and women searching for their next meal in a garbage can. Clearly these people are in need of help, but like many problems they go unnoticed. Agency Sarkissian Mason has created a virtual version of a homeless man to aware pedestrians walking the city streets how easy it is to help out someone whose is homeless. Instead of including an awkwardly place headline, a message pops up asking for people to move the…
King of Creation Myths! We have a cliché in advertising that goes like this, “Don’t sell the steak. Sell the sizzle.” In a previous post I offered some opinions about Nationwide’s “The World’s Greatest Spokesperson in the World” and Geico’s caveman. In my opinion, the caveman is the greatest spokesperson. Both Nationwide and Geico promote their brands in a current context, but the caveman is rooted in science and history. However, I said that I thought there was someone better. That brings me to Dos Equis’ “Most Interesting Man in the World.” What sets him apart is that his story is told retroactively. “His blood smells…
Advertising Agency: BDDP & Fils / France The copy of this magazine ad reads “Smoking is being a slave to tobacco.” This photo is only 1 of 3 in the public interest campaign put out by Association de défence contre le tabac. What is the creative strategy here? To show that dependency on smoking tobacco as a teen leads to being a slave to it, which supposedly leads to sexual abuse? What are your thoughts? Does it work? Does it not work? Would this ad “fly” in the US? image via: I Believe in Advertising
Social Media sites such as Myspace, Facebook, LinkedIn and Twitter have changed the way we communicate with others and the way businesses communicate with us. Nowadays, any business large or small can create a profile on a social media site to connect with consumers. These profiles allow businesses to give their followers access to special offers, updates and benefits that are generally unable to be placed within a traditional ad. Companies ranging from large to local, such as Apple and Insomnia Cookies, are all owners of Facebook, Twitter & Myspace profiles. These social media networks allow companies to build a…
I recently came across a banned Superbowl advertisement for ManCrunch.com, a website where gay males can interact. This commercial definitely catches you off guard, makes you laugh, and shocks you a bit. CBS apparently thought the ad was too risky to run, and stated it “is not within the Network’s Broadcast Standards for Super Bowl Sunday.” When the commercial begins, it is two men sitting on a couch watching football. Then, when their hands touch suddenly in the chip bowl, they look at each other and start making out. Completely unexpected, and very funny. The main issue at stake was that…
I attended the Philly Ad Club Media Crawl. Philly Ad Club hosts many of these ‘Crawls’ reaching out to companies specifically in Philadelphia. During this event we visited Philadelphia Business Journal, CBS Radio, KYW Radio, and Fox 29. This was a great experience to gain knowledge in this specific industry. As a college student looking for internships and job opportunities each company provided helpful information on how to apply, and specific things that they look for. Here are some YouTube clips from the employees who spoke to us. Philadelphia Business Journal; Amanda Kalbrosky: Intern Joe O’Brien: Director of Production Brian…
