The Experiences of Temple Advertising Students
I intern at an Marketing and PR firm called Philly2night where they do promotional events and promotional material on the website for the companies that they sponsor. Philly2night knows whats going on in the city of Philadelphia and posts the news everyday on the website to keep its followers informed.…
I intern at an Marketing and PR firm called Philly2night where they do promotional events and promotional material on the website for the companies that they sponsor. Philly2night knows whats going on in the city of Philadelphia and posts the news everyday on the website to keep its followers informed.…
As other interns are winding down at their places of work for the Spring semester, I was lucky enough to be asked to stay over the summer at mine- Temple’s Office of Sustainability and of course I accepted! I honestly believe that working there gave me insight into not only…
GLITTER AND BE GAY: I recently have taken a look into the gay consumers group and would like to discuss my findings with you. First of all, it seems many of the advertisements based on gay consumers are so stereotyped. While conducting my research I discovered the top products that…
Since the 90’s the Bobos have been invading our cities and changing the way they look. Bobo is a term which combines the two words Bohemian and Bourgeoisie; these two words seem as though they would never be put together, but this consumer group has values and ideals from both…
5 Campaigns that Paved the Way We can all think of the most creative ads we’ve ever seen, the most successful, or even the funniest ones, but after reading James Twitchell’s, 20 Ads that Shook the World, I now know the most impactful ads ever created. These campaigns paved…
Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes more segmented it’s getting harder to keep up with each…
There is always some new kind of technology gadget coming out. Once you think you’ve gotten the best and newest gadget, another one comes out and tops it, much like when the IPad came out. Now consumers are running after the IPad 2 and sure enough another new gadget will prevail. Companies like Apple, Verizon,…
female-buying-power 1. Most women are in control of finances and budgets 2. Women make majority of purchasing decisions 3. All targets can be reached through women 80% of all purchasing decisions are made by women (Buisness Week). In the household women are in control of where the money is spent…
What do you think of when you hear Muslim? …Islam? Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light. Another 45% believe Islam to be more of a violent religion than any other. Meanwhile,…
If you’re a 20-something today… chances are, you’re a Lost Boy (or Girl). Today’s young adults are increasingly delaying maturity by putting off the traditional adult rites of passage (think: completing school, leaving home, achieving financial independence, settling into a life-long career or starting a family) much later in life…
The Cougar has become the latest buzz of pop culture phenomena. From shows like The Real Desperate Housewives, Sex in the City, and the recent, Cougar Town, to the constant tabloid reports of Cougars ‘on the prowl”, there is no doubt that the Cougar craze is sweeping the nation. Even…
