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Three Things I’ve Learned While Interning in an Agency Setting

Making the jump from a college classroom to an intern desk and beyond comes with a number of steppingstones along the way. While there is no one way to have a successful experience as an advertising intern, there are a few important lessons I’ve learned in the process that have brought tremendous value to the way I approach my work every day. And in the spirit of copywriting, I’ve decided to break it down into three parts: Over-communicate. It goes a long way. Whether in the workplace or everyday life, I’ve found talking too much about something usually ends up…

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The unexpected lessons I learned

For many internships, the focus is on the skills you are going to learn throughout your time there. However, my graphic design internship at Smokin’ Hot Solutions provided valuable lessons in workplace culture, collaborating with colleagues, and my future in the industry going forward. When new graduates are starting out in the industry and applying to entry-level positions, workplace culture is not exactly at the top of our list of requirements. However, workplace culture is very important and sets the tone for how your experience will be at the company. This is something that I learned is very important through…

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Social Media Intern at GroupTwo

I am a social media intern at GroupTwo Advertising. The beginning of my internship with GroupTwo has been great! Since day one everyone in the agency has been very welcoming. My first day I was able to jump right into to learning about what I would be doing this semester. I was also shown the software programs they use daily, and how they keep track of their social media posts. I was also able to research their clients to gain knowledge on who they are and what they do. Since then I have been able to apply what I learn…

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Two Birds

The bridal industry seems so luxe and lavish online, but what goes into getting it there? I had the pleasure, this semester of creating some great content, marketing events, and Ad-buying with a local bridal salon. Some of the benefits of working with this brand were: The brand is well established, having 5 total locations in the United States, which I got to study the demographics for each, determined their similarities and differences in order to target and advertise with them. I’ve built a great relationship with the owners, so this could help with a promotion down the one, but…

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