It is not uncommon for companies to plan activities or outings for their staff. These company outings can serve as team building, and morale boosting events for all of the employees at a given company. Crossmedia is no different. Every Friday has become known throughout Crossmedia as Burger Day. Every Friday, each of the Crossmedia locations treats their employees to lunch at a burger restaurant (fear not vegetarians, they make sure you have options too). Not only does Burger Day get employees out of the office for an hour or two on Fridays, it also serves as a time for…

Since February, I have been an intern at Crossmedia in Philadelphia. As a Temple Advertising student, I am in the copy track, but I also have an interest in media planning. So, when this opportunity presented itself, I was excited to gain the experience. Given the experiences that I have had over the past few months, I can highly recommend Crossmedia for anyone considering an internship at a media firm. Crossmedia is based out of New York but has two other offices in the United States – one of which is in Philadelphia. It is a small office which consists of…

When I first started working at Temple Small Business Development Center as a Creative Consultant, I had just transferred from a major in Graphic Design into Advertising and I wasn’t sure if this switch was going to work in my favor or not. Fortunately, it has helped me and gave me more of an advantage than I ever thought possible. I am able to apply the graphics skills I learned and pair it with my knowledge of Advertising (target audiences, etc.) to help clients create the necessary creative package they need to succeed. During my first meeting with the client…

A few months ago I had the opportunity to join an agency called Super Friendly as a design apprentice. As an advertising major at Temple, I focused mostly into the account management track, which gave me very little practice on art direction which is what I am mostly doing at Super Friendly. At Super Friendly, I’ve been able to develop a new set of skills that will help shape me into the best designer I could be. I think one of the most important things that I’ve learned from my apprenticeship is that it’s easy to learn all of the “required skills”…

The day had finally come. I was asked to do some writing for Brian Communications. Needless to say, I was beyond excited and now had an opportunity to show them my skills. Or so I thought… I was given the assignment of writing up a short bio on the company that would act as the back of a handout for an upcoming career fair. I thought, “cool, I’ll be speaking for the company.” I had about an hour left in the day so I began drafting the copy right away. I looked on our site for the type of language we…

At JDMK Consulting we have a ton of fun at the office! My boss John definitely knows how to create a fun atmosphere at work. He knows how to create a fun work environment that rewards employees and keeps it fun so we continue to work hard. We use this application called bonusly, which allows coworkers to give each other coins when they appreciate their help or see them doing something that deserves a reward. The coins rack up and eventually you can trade those coins in for a gift card to your favorite store! This is an awesome way…

I joke, because often times people would get the name of the company mixed up when looking us up. Trust me, it’s an easy mistype. But I digress. This semester, I began the second round of my internship at Brian Communications. The full service agency based out of Conshohocken, PA had asked me to come back on as a part of their team after being there all last semester. This was perfect for me. Not only did I need to fulfill my internship requirement but I also loved working with the team at Brian. So let’s just say, I couldn’t…

In my personal experiences, college students do not like doing group work. I personally do not mind it, but it seems like college students are so busy these days. The fact of the matter is getting experience working as a team in college is the best possible warm up for the real world. The BQ golf academy opened up my eyes to how small businesses work. At this golf academy there are about five employees, six if you count me. We are one big team and everyone has their role. If one person does not do their part, it causes a…

Visit Philadelphia is not an agency. They are the client-side of the advertising world and, because of that, most of their creative is outsourced to Red Tettemer. That means that while I have so far gotten a great deal of experience on both the business and strategy aspects of the industry, I haven’t gotten to dig into much creative work. That is, until now. My supervisor (a very data-oriented, analytical mind) knew that I have an interest in copywriting, and decided to give me a chance to develop those skills a bit. She went to a few different people and…

  Welcome to the weird and wonderful world of social media. Where cats memes are as common as the cold, and copy must be condensed into 140 characters or less. Yes, the socialsphere is vast and confusing. Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr, Yik Yak; the list goes on. When it comes to advertising, these platforms become even trickier to navigate. Luckily, my internship at Chatterblast has provided me with a content creation guidebook of sorts. So here’s a few things to keep in mind when crafting those tweets, posts and blogs to digital perfection. 5) Be Disruptive Disruptive. This…

Whether you are happy about it or not, technology is becoming more and more common in our everyday lives. It’s no surprise that the communications industries have attempted to lead the way in this transition. At Allied Integrated Marketing, where I’m currently serving as an intern, we combine advertising with publicity as well as promotions and PR. But, to remain true to the name “Integrated” we must now also account for digital. When I arrived at our office in January we had an existing online presence. We had a Facebook and Twitter account same as every other Allied office nationally.…

I was on my way home from NYC when I received an out of the blue email and then, a phone call offering me a chance to interview with Visit Philadelphia for a spring internship. I reached out to Visit Philly back in the summer around June, asking if the organization even offered internships. The answer was yes, but at the time they were not looking for any new interns. That initial inquiry paid off. Now, I’m serving as one of two advertising interns for Visit Philly. The experience that I was expecting to have is the complete opposite from what I could…

The purpose of this post is to help students looking for internships find one and do well. The tips here are from my personal experience as an intern at Chatterblast Media. Good luck, you shining vessel of opportunity and potential. 1) Acquire an internship. It’s obvious, but it’s also one of the hardest things to do on the list. Learn about the resources at your fingertips and use them. Temple has some and so do various organizations within Philadelphia (If you can, sign up for Philly Ad Club. The student discount makes it very affordable). 2) Thank the company/agency/person for the…

The time is flying by and a great deal has happened during my time as an intern for the local office of GEICO. As the marketing/media intern I really get to do a little bit of everything in the office. My desire going into this internship was to learn more of the ins and outs of client side in advertising. This has definitely happened during my time as an intern. In the office I have really learned how to build and create business relationships. This relationship building is seen through the Dealership Program that the office holds. The program helps to build…