Cannabis Is On The Rise, And So Is Marketing For It

With the cannabis industry growing quickly, and it recently becoming medically legal in Pennsylvania, there is a new opportunity that entrepreneurs can take advantage of.

With the cannabis industry growing quickly, and it recently becoming medically legal in Pennsylvania, there is a new opportunity that entrepreneurs can take advantage of. And that is exactly what Claudia Post and Jonathon Monk did. Smokin’ Hot Solutions was created several years ago by entrepreneur Post and then recent Temple graduate Monk. They recognized that when cannabis companies were looking for marketing agencies there was a lull period while the agency oriented themselves with the rules and regulations of the marijuana world. Smokin’ Hot specializes in this line of work, completely eliminating the lull period allowing for work to get done quicker and more efficiently.

Upon starting to intern with them I have learned a great deal about the cannabis industry. Prior to my first day, I was completely clueless about weed. I knew that it was controversial and that it is now legal in PA and that was it. But since writing blogs for both their marketing site and their headshop, I have learned how to gender a weed plant, how to properly clean glass, the general health benefits of weed, the various dispensaries coming to PA and Philly, the process of receiving a medical marijuana card, and much more. I was shocked to find out that a cannabis marketing agency was even a thing. I think they capitalized on a very niche area and since it is only growing they are only going to get larger.

6 Comments

  1. Hey Aliyah,

    Awesome post! That’s so cool that you were given the opportunity to work in the Cannabis industry, especially since it’s a very up and coming market and would be an interesting experience for anyone in the marketing field. Learning the ins-and-outs of the industry is probably incredibly interesting, especially considering its federal legality there must be a lot of regulations and such to consider when making content for the company. I bet this experience has been very worthwhile and has provided a lot of skills for the future!

  2. This topic is very interesting, I was leaving an old internship just as they acquired a local dispensary in Philly as a client and I had to conduct research on the legal issues when marketing cannabis. Definitely, something that will become more popular and accepted as it becomes more widely used for medical purposes!

  3. Wow its awesome that cannabis marketing agencies are starting to pop up in the Northeast! A family friend of mine has been working for one out in Washington state for a few years, but its great to see that they are now on our side of the country as well. I’m interested to see with the legalization of medical marijuana in Philadelphia happening and dispensaries opening this year, if more cannabis marketing/advertising agencies will be opening up in the city. As of right now, the only other one I know around this area is in Delaware, so this is an exciting and interesting new realm of the industry that will provide new jobs for people who are looking to get involved with this niche field.

  4. I found it very interesting to read about your experience in the cannabis industry. I didn’t realize how fast it was growing in Pennsylvania. I do find it really interesting that you are you getting to learn about an industry that is fairly new. I’m sure every day was a learning experience and you learned how to adapt and learn on the fly. I would be interested to learn more about this industry and how advertising and marketing cannabis differ from other products.

  5. It’s awesome that you’re on the cutting edge of marketing and advertising with the cannabis industry. This is very relevant today as the state of PA is moving towards more liberal laws regarding pot. I actually chose to write my final paper for Morality, Law & Advertising on the restrictions and regulations of advertising cannabis due its recent popularity and the controversy surrounding it over the years. I found it fascinating how each state has such unique restrictions and regulations of how marijuana may be marketed and advertised. Definitely an exciting new industry!

  6. I found this extremely interesting. I did not know that cannabis marketing agencies were a thing until you just informed me. You probably had a very unique experience at this internship and I will probably be doing more research into this company. Great post!

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