Lots of Learning at Tierney

I’ve had the incredible opportunity to spend the semester as a strategy intern at Tierney Communications. It has honestly been one of the greatest experiences of my life. I’ve learned so much here that I couldn’t decide one thing to write about. So here are four of the most important things I’ve learned at my internship. 1. Culture Matters: Culture is incredibly important to office life. Tierney goes out of the way to make sure its employees are happy and engaged. (It does this so well that it was named one of Ad Age’s best places to work). Whether it…

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Getting My Feet Wet: Harmelin Media

Over the past few months, I have been interning at Harmelin Media for the Spring 2015 semester. Harmelin Media is a media planning/buying agency in the greater Philadelphia region and one of the largest in the entire country. When I first got the e-mail that I would be interning at Harmelin this semester I definitely had mixed emotions., extremely excited to start my potential career in the media planning/ buying industry and nervous that I hadn’t prepared myself well enough to succeed at this position. I consider myself a perfectionist and want to be great at everything I involve myself…

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Putting Your Best Foot Forward

The end of the semester is a challenging time. Papers are due, back-to-back group meetings are scheduled and the thought of final exams hang over your head. As if this wasn’t enough, you also have to apply and prepare for a summer internship! Although finishing the semester strong is important, it is also equally as important to start your internship off strong as well. Here are a few tips I learned through my internship at Evoke Health that will you start off on the right foot at your internship. 1. Do Your Homework – Before your first day at your…

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Sitting in with The Breakfast Club

I don’t know how many people my age actually listen to the radio. Most people I know have auxiliary cords and plug their phones into it or they satellite radio in their car, making FM or AM radio stations the last of their choices. Also being at a college when, none of my friends have cars, none of us are ever really exposed to the radio. As for me personally, I can never find a channel I like, so I haven’t listened to the radio in a very long time. When I first got to WOGL, I didn’t really know…

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Inspiration can come from anywhere

While working at Allied Integrating Marketing as an intern, I have certainly found few special people that have inspired me in a variety of ways. It is always very interesting to see the different types of people that are out there when you are forced into an environment full of people that you didn’t have a choice in being around and wouldn’t necessarily befriend them outside of work…almost like your family. Of course in every group project, classroom setting, or work environment, there is bound to be a person or two that you simply do not care for or work…

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Why Having An Editor Rip Apart Your Writing Is a Blessing In Disguise

My first ever post on Phillymag.com wasn’t really mine. Sure, it had my byline and the artwork I created for it, but not one single word that was written flowed from my brain onto the screen. But before you go thinking I’m a total fraud, let me explain. I wrote up my first post for the popular city online publication with a joyful little smile on my face. It was about Alexa Chung’s up-and-coming denim line launching in a Philly store. Of course, I couldn’t even afford a button from the Alexa Chung line (Seriously, who pays $110 for a t-shirt?)…

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An Unexpected Upgrade

I was unsure of how my experience at the Independence Seaport Museum as a Marketing Intern was going to go, however I was hopeful because my boss seemed enthusiastic about having me get the most out of my internship.  Her enthusiasm was encouraging, but I realized as the days at my internship progressed that it was masking the mediocrity of the tasks she was assigning me.  I would start research projects for the museum, only for my efforts to be futile as the project would never progress further than the beginning stages.  My days with her were never dull, there…

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How the Copywriting and Editorial Worlds Collide

I was lucky enough to land an internship with Philadelphia magazine this semester which is something that I was more than excited for at the get-go. The second I got the email from the Shoppist and Lifestyle editor asking me to come in for an interview, I was beaming. I, Rebecca, a lowly college junior from the suburbs, got an interview for a fancy city publication. (*Fan-girl squeal.*) My editor’s office is seriously something straight out of The Devil Wears Prada – complete with hanging sequin coats, fancy spherical light fixtures, and a gorgeous view of Center City Philadelphia from thirty-six floors up. This was…

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98.1 WOGL: Behind the Personalities

Before I started at my internship at Philadelphia’s radio station, 98.1 WOGL, I had no idea what I was going to do or what I would even be interested in doing. I had no knowledge of radio and honestly never thought I’d do anything within the radio world. But as soon as I got there I knew there was something in the atmosphere that I liked. When I first got to WOGL, I was placed under the supervision of the promotions department aka the fun department. I get “internship work” where I make phone calls to people that have recently…

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Growth at Allied Integrated Marketing

What has my experience at Allied taught me? Way more than a skill that can only be used in an office setting. On my first day at Allied, I already knew that this was not what I wanted to do career wise so I decided to soak in as much as possible and create my own learning experience – as if I were living “a day in the life of” an Allied publicist, except it would be “5 months in the life of an Allied intern.” It started off as innocent as dropping a few tickets off to this office manager and carefully…

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Becoming a More Creative Thinker.

One major thing I am learning while being at my internship is to not be afraid to share my ideas. I am a Marketing & Event Planning Intern at Duke & Winston- a men's clothing boutique on Chestnut Street. It is a start up company that just opened a store in June. Being the only intern at the moment and also being short staffed in general, my boss tends to share a lot of his ideas with me, for all aspects of the store - whether he is stressed about sales, trying to come up with a new social media campaign or just trying to organize the display in the windows. It makes me feel like more than just an intern working on a specific project.
I enjoy being a part of not just marketing and events, but just anything going on in the store. Anything that comes to mind I suggest, even if I don't think my boss would love the idea. Sharing ideas helps come up with totally different ones. I will say whatever comes to mind for a new social media campaign. I have to admit there are times when the idea sounded better in my head, then I said it and it made no sense. But I realized that that's OK, because we then took those crazy ideas and turned them into very successful campaigns.
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Small Team, Big Family

I’ve always said how I wanted to work in a large agency. Medium sized would probably be good too, but I absolutely loved the idea of being surrounded by hundreds of other passionate advertisers every day. Agencies such as Grey and MRY peaked my interest and the thought of working in a massive agency in New York City or San Francisco seemed like a dream. Ironically enough, this Spring I accepted my first internship at Tag Strategies in Center City, a small but nimble team of six. Not six people in the account services department, six people total. Crazy, right?…

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My Internship Experience

When I first arrived at Allied Integrated Marketing I was excited to begin my first internship and gain valuable office experience. I had no idea what to expect for the first day so I kept an open mind and thought positively. I went in with my best intentions to work very hard and be as helpful as I possibly could around the office. My first day was great, I got started right away and kept very busy the entire time I was there. It was a lot, but I liked it. I got a taste of what I would be…

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