The Experiences of Temple Advertising Students
Editing: A Necessary Evil
I’m not just talking about spell check. Go read it forward, backwards, and sideways. Read it out loud like a monologue to your roommates. Does it sound good? Great. Now go make it better. Can’t? Let new eyes see it and listen to what they say. Rinse and repeat. It’s pretty rare that a line is the best it will ever be from the start. It does happen–maybe once in every three lunar calendars–but don’t count on it. This is something I realized in my first week as a content creation intern at ChatterBlast Media. A content calendar that you…
Agency Life: Rolling With the Punches
Hello. My name is Maureen Healy, and I have been interning as a graphic designer at Slice Communications, an integrated public relations and social media agency in the Old City section of Philadelphia. Slice is a smaller agency with about ten full-time employees and five interns, but its client base is growing and the need for more employees is increasing. Working at an agency has its ups and downs, but the reward is priceless. Before serving as an intern at Slice, I was (and still am) working as an in-house graphic designer at Temple University’s Fox School of Business and…
Getting Creative at the Small Business Development Center
This semester I have been working at the Small Business Development Center (SBDC), which is located right on Temple’s campus. If you’ve never heard of it before, it’s one of a number of centers throughout Pennsylvania that partner with a university to provide low-cost business consultation to local entrepreneurs trying to start their own businesses. Because there are a variety of departments involved with getting budding businesspeople real-world ready, it’s become somewhat of a feeder organization for Temple students majoring in business, advertising, marketing, etc. As an Ad major double-tracking in Copywriting and Art Direction, I’m in the SBDC’s Creative Department.…
To Brand a City – Ways My Brain is Growing
What’s the best thing about Philadelphia? Well it has to be its diversity. Diversity of people, culture, art, events, neighborhoods, etc. So maybe it’s ironic that the best thing about Philly seems to make it somewhat hard to brand. How do you develop a catchy, consistent tagline for a city with so many different things to offer? Well, Visit Philadelphia gives it a shot. And that’s where I serve as Advertising Intern this semester, doing the small projects they give me and sitting in on as many meetings as possible. The stuff I’ve learned so far has really been amazing.…
Clean Tweeting
The Importance of Tracking Links To Measure ROI
My Name is Carlos Castro Miranda and I am serving as a social media intern at Slice Communications. Slice Communications is a Philadelphia based social media and public relations firm consisting of approximately ten full-time employees. Currently, I create social media content and conduct research for several clients in various industries including: recycling, investing, retail, engineering, and more. Before I began my internship, I had no prior knowledge of how social media firms generated revenue or tracked the progress of their efforts. Tracking the impact of social media is an integral aspect for social media departments to show clients the…
Riding Around in the Geico Car
As I embark on this real world journey at the local Geico office in Wynnewood, my experience is teaching me leadership and communication skills. My position is Marketing Intern, and I am responsible for a variety of duties, the biggest duty–to promote our special dealership program to local car dealerships. Each week my fellow intern, Greta, and I visit local car dealerships to notify sales representatives of this program. This is a referral program where if a sales representative at a car dealership is selling a car, and he/she refers his/her client to Geico, the representative will get $25 just for the referral.…
Getting through the first day: a guide to doing it poorly
The Best Advice
Here’s my Chance, HMC, is a creative agency in Northern Liberties where I was lucky enough to land an internship. As an intern at HMC I had the opportunity observe and take on some real responsibility. I was able to work hand in hand with senior level staff, interact with the client, be present in brainstorming sessions, contribute tagline ideas, assist in video shoots, attend budget meetings, and publish blog posts. I got a feeling for what agency life could be and I have fallen in love. I’ve been standing the sidelines waiting for my moment to be a starter…
Start to Finish Satisfaction
Over two months ago, my publicist asked me to begin looking at racing events in the Philadelphia and Pittsburgh markets for an upcoming Disney movie. Back then, the movie was simply known as “McFarland” but Walt Disney Pictures decided to change the name to “McFarland, USA”. The races needed to be set before Disney even released the trailer. I informed the event coordinators as best as I could by using any information available. And so began my cross-country run with the film. I was able to get The Philadelphia Marathon and The Ugly Sweater Run on board. They agreed to…
That time I didn’t meet Jake Gyllenhaal
Alright, so the headline may have caused some curiosity but seriously, it happened. Most posts are all about the positives of the internship experience or overcoming the initial issues. This one deals with completely missing the internship mark and missing out on a once in a lifetime opportunity. As I was sitting at Penn State main, depressed at the sight of Ohio State almost losing the game. Ohio State pulls off the overtime win, therefore my day of drinking and trash talking efforts are not in vain. Back in Philly, Allied Integrated Marketing had held a little secret from the…
HMC University
Here’s my Chance, HMC, is a creative agency in Northern Liberties. Their internship program is unique in that there was a great balance of guidance and freedom. We were never once left with a day that we didn’t have something to do whether it was running with an idea to pitch to a senior level staff or it be assisting in research or preparation for a client meeting. We were encouraged to feel like we were apart of the HMC team. We were also encouraged to come together as interns. One of our “intern projects” was being tasked with hosting…
“Moderating to the Max” Book Review
Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond the typical Q&A. In my review, I give some background about the book’s content, and also why I would definitely recommend Moderating to the Max to any qualitative researcher, especially those just starting out.
Keep Your Mind, and Your Options Open
Two years ago, around Christmas time, I was having a conversation with my mother and stepfather. I had three semesters of FOX prerequisites and GenEds under my belt and was lucky enough to intern at a financial planning firm. The most important thing I learned over that year and a half was that the financial world and my happiness were not a match made in heaven. But what was I going to do about it? Could I change the path I was on and finish on time? There was no way I could afford any more debt, I didn’t even…