Welcome to the weird and wonderful world of social media. Where cats memes are as common as the cold, and copy must be condensed into 140 characters or less. Yes, the socialsphere is vast and confusing. Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr, Yik Yak; the list goes on. When it comes to advertising, these platforms become even trickier to navigate. Luckily, my internship at Chatterblast has provided me with a content creation guidebook of sorts. So here’s a few things to keep in mind when crafting those tweets, posts and blogs to digital perfection. 5) Be Disruptive Disruptive. This…

Whether you are happy about it or not, technology is becoming more and more common in our everyday lives. It’s no surprise that the communications industries have attempted to lead the way in this transition. At Allied Integrated Marketing, where I’m currently serving as an intern, we combine advertising with publicity as well as promotions and PR. But, to remain true to the name “Integrated” we must now also account for digital. When I arrived at our office in January we had an existing online presence. We had a Facebook and Twitter account same as every other Allied office nationally.…

I was on my way home from NYC when I received an out of the blue email and then, a phone call offering me a chance to interview with Visit Philadelphia for a spring internship. I reached out to Visit Philly back in the summer around June, asking if the organization even offered internships. The answer was yes, but at the time they were not looking for any new interns. That initial inquiry paid off. Now, I’m serving as one of two advertising interns for Visit Philly. The experience that I was expecting to have is the complete opposite from what I could…

The purpose of this post is to help students looking for internships find one and do well. The tips here are from my personal experience as an intern at Chatterblast Media. Good luck, you shining vessel of opportunity and potential. 1) Acquire an internship. It’s obvious, but it’s also one of the hardest things to do on the list. Learn about the resources at your fingertips and use them. Temple has some and so do various organizations within Philadelphia (If you can, sign up for Philly Ad Club. The student discount makes it very affordable). 2) Thank the company/agency/person for the…

The time is flying by and a great deal has happened during my time as an intern for the local office of GEICO. As the marketing/media intern I really get to do a little bit of everything in the office. My desire going into this internship was to learn more of the ins and outs of client side in advertising. This has definitely happened during my time as an intern. In the office I have really learned how to build and create business relationships. This relationship building is seen through the Dealership Program that the office holds. The program helps to build…

Over the past few months, I have been interning at Harmelin Media for the Spring 2015 semester. Harmelin Media is a media planning/buying agency in the greater Philadelphia region and one of the largest in the entire country. When I first got the e-mail that I would be interning at Harmelin this semester I definitely had mixed emotions., extremely excited to start my potential career in the media planning/ buying industry and nervous that I hadn’t prepared myself well enough to succeed at this position. I consider myself a perfectionist and want to be great at everything I involve myself…

The end of the semester is a challenging time. Papers are due, back-to-back group meetings are scheduled and the thought of final exams hang over your head. As if this wasn’t enough, you also have to apply and prepare for a summer internship! Although finishing the semester strong is important, it is also equally as important to start your internship off strong as well. Here are a few tips I learned through my internship at Evoke Health that will you start off on the right foot at your internship. 1. Do Your Homework – Before your first day at your…

I don’t know how many people my age actually listen to the radio. Most people I know have auxiliary cords and plug their phones into it or they satellite radio in their car, making FM or AM radio stations the last of their choices. Also being at a college when, none of my friends have cars, none of us are ever really exposed to the radio. As for me personally, I can never find a channel I like, so I haven’t listened to the radio in a very long time. When I first got to WOGL, I didn’t really know…

While working at Allied Integrating Marketing as an intern, I have certainly found few special people that have inspired me in a variety of ways. It is always very interesting to see the different types of people that are out there when you are forced into an environment full of people that you didn’t have a choice in being around and wouldn’t necessarily befriend them outside of work…almost like your family. Of course in every group project, classroom setting, or work environment, there is bound to be a person or two that you simply do not care for or work…

My first ever post on Phillymag.com wasn’t really mine. Sure, it had my byline and the artwork I created for it, but not one single word that was written flowed from my brain onto the screen. But before you go thinking I’m a total fraud, let me explain. I wrote up my first post for the popular city online publication with a joyful little smile on my face. It was about Alexa Chung’s up-and-coming denim line launching in a Philly store. Of course, I couldn’t even afford a button from the Alexa Chung line (Seriously, who pays $110 for a t-shirt?)…

Since I was in high school I pictured myself working as an account manager at a huge advertising agency in Manhattan. I wanted to...

I was lucky enough to land an internship with Philadelphia magazine this semester which is something that I was more than excited for at the get-go. The second I got the email from the Shoppist and Lifestyle editor asking me to come in for an interview, I was beaming. I, Rebecca, a lowly college junior from the suburbs, got an interview for a fancy city publication. (*Fan-girl squeal.*) My editor’s office is seriously something straight out of The Devil Wears Prada – complete with hanging sequin coats, fancy spherical light fixtures, and a gorgeous view of Center City Philadelphia from thirty-six floors up. This was…

Before I started at my internship at Philadelphia’s radio station, 98.1 WOGL, I had no idea what I was going to do or what I would even be interested in doing. I had no knowledge of radio and honestly never thought I’d do anything within the radio world. But as soon as I got there I knew there was something in the atmosphere that I liked. When I first got to WOGL, I was placed under the supervision of the promotions department aka the fun department. I get “internship work” where I make phone calls to people that have recently…