The Bible of Modern Advertising: Confessions of An Advertising Man.
“I would like to make it mandatory that everyone in advertising read David Ogilvy’s first book, Confessions of an Advertising Man at least once a year.” George Parker commented that in Business Insider. Media Week also evaluated this book as the “required reading for anyone in business”. In Confessions of an Advertising Man, David Ogilvy not only tells legendary stories about his successful career, comprehensively introduces the advertising industry, but also elaborates his concepts, tactics, and techniques that were generated based on his estimable experience and knowledge by using a pithy, lively and humorous writing. David Ogilvy is considered as…