The Age of Persuasion: How Marketing Ate our Culture

Thinking of advertising and marketing industry today you realize that it has come a long and far way from where it began. Authors Terry O’Reilly and Mike Tennant give a comprehensive history of how advertising started, where it’s been, and what it has evolved to currently. Previous to becoming the author of this book O’Reilly had a radio series, “O’Reilly on Advertising”. His follow up to this was the “Age of Persuasion” where he looking into the ways marketing and advertising have affected everyday life. This book serves as a way for him and his partner author to expand on…

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Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy. Phil Barden. Chichester, UK: John Wiley & Sons, 2013. 270 pages We can’t always explain why we buy what we buy. Some product aspects, such as price and quality, are obvious factors in our decision-making process, but often times, it’s the less obvious product attributes that get us to buy. Decoded: The Science Behind Why We Buy, written by Phil Barden, explores human psychology and how it plays a role in marketing and consumers purchasing decisions. Author, Phil Barden, is an experienced marketing professional, who has done brand development for big name companies…

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The Little Things In Life

During the first week of my internship I was extremely shy. I was intimidated by my coworkers at PHL17. As I sat silently at my desk, an employee came up to introduce himself. He asked if I had met the entire crew yet, and I replied “briefly.” He told me I should send out a mass email to the entire company explaining who I was and what my goals were for my internship experience. I thanked him for the advice but I honestly was not sure if I was going to do it. I didn’t want to bother everyone while…

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Sixers Brett Brown

My  Sixers office internship has come to an end, it was undoubtably one of the the best experiences of my life. I made so many connections and learned so much about being in a business setting, and how people in all departments work together to keep the business afloat. I saw how the social media department has to work so hard to keep up with all the latest posts on what is going on with the players, coaches, schedule, and even other teams. It is quite impressive. I had the opportunity to be invited to the press conference on my…

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The Beginning to an End

This week marks the last week of my internship at Transparent Healthcare. Time went by so fast. I cannot believe that in so little time I could learn so much. I learned many new programs and how to use them so they could make my work easier, learned how the company functions as a whole, and the importance of keeping things updated in all areas of a business. Apart from all the programs and systems I have learned, I learned how to become more professional. At Temple University, I have been taught a lot of professional skills like staying organized…

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It’s not Goodbye, It’s See You Later

Wrapping up my time at Esquire has been so bittersweet. This summer I worked closely with designer clothes, attended fashion events and photo shoots where I learned roles between fashion directors, designers and stylists. Aside from the glamour, I spent most of my time looking through Esquire reserves dating back to their first issue in 1932, where I pulled information that will be released in Esquire’s upcoming 80th Anniversary issue in October. I’m very excited to see the finished product after focusing so much time on this article! The hardest part about leaving Esquire is having to leave everyone I…

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Inspired by Trap Door Athletics

As I began my internship workign with Trap Door Athletics 10 weeks ago, I felt a bit uncertain in my decision as it would be my second internship working within the fitness industry. With a hope to see myself in the fashion industry at some point in my career, I was doubting my decision to take on another learning experience outside of that realm. Today, I am grateful for my decision to choose this specific internship as I learned it is never to late to change your mind. The women I work under are professional, down to earth, enthusiastic and…

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Coming to an End

  Hey Guys!! Can you believe it is already August 1st?! Sheesh, where has the summer gone? I am more than ready for this summer to be over because this will be my final semester EVER of college! Bring it on, real world! As I reach my final days at Phillybass’d Entertainment, I take a look back on my summer and evaluate what it is that I have learned the most, and that has been that I am horrible at blogging. Not that my blogs are horrible, but my time management and getting them in on time are. The toughest…

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My Time So Far at Focus Pointe

My name is Jordan and I’m interning at Focus Pointe Global in Center City this summer. I’m a winter kind of guy myself so (and I’m sure someone out there can relate to this) the gaps where you aren’t in a subway car or in the office and are walking in stifling long pants and sleeves in 86-degree heat with 50% humidity aren’t exactly a (wait for it-) breeze. Ugh, that was awful and I apologize. Anyway, that being said, once I’m at the office with its beautiful, beautiful air conditioning I have a lot of fun working with the…

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My Classroom in the Real World

Hello everyone, my name is Yvette Ramos and I am an advertising major and a senior at Temple University. This past month I have been interning at a company called Transparent Healthcare. It is based out of Swarthmore, but provides its services in the New York metro area, northern New Jersey, and Atlanta. At my internship I help with social media, update the website/materials, and work with my marketing manager on a new campaign that the company is going to launch. When I started, I did not know what to expect, but it was exciting at the same time because…

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Es·quire n. 1. A man or boy who is a member of the gentry in England ranking directly below a knight.

Waddup Temple Ad! For the past few months I’ve been working at Esquire Magazine in NYC. Working in their fashion closet has been an amazing experience. On the day to day I check in new items from designers and prepare them for photo shoots. In fact yesterday, I picked up a few suits from Armani’s 5th Avenue store for an upcoming cover featuring everyone and their mother’s favorite actor, Mr. Clooney. Let’s just say, those bags were a little too heavy for the height of my heels. As cliche as it is to say, these past couple of months have…

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The Beginning

  Hey Guys!! I am more than excited to get this internship-ball rolling this summer. As the graphic design intern at Phillybass’d Entertainment, I have a bunch of projects in line for the summer that I am more than excited about. Logos, book covers, and brochures, OH MY! Besides expanding my Adobe Suite skills, working with clients and in a business setting is going to be rewarding!   Along with working on graphics and expanding my skills, the internship program at Phillybass’d will allow me to learn how to use twitter and other social networks as marketing tools. Each intern…

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Learning that everything truly does happen for a reason

At the beginning of this semester I accepted an internship doing door to door sales with campus special. Though it was a great opportunity, I quickly realized after day 1 how much I hated it and how miserable my summer was going to be if I stuck with it. I quickly looked around and found a graphic design internship with E.I. & Design Group in NorthEast Philadelphia. I couldn’t be more thankful and happy that I risked leaving my original internship for this current one. I am getting much hands on experience with package design, web design, print design, and…

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8 Simple Steps to Succeed

Hello, my name is Ashley Leonard. I am an Advertising major at Temple University, focusing on the art direction. I have completed my internship at Shooters Inc, a production company on walnut street. I have had many tasks, big and small, during my two month internship. From cleaning the kitchen and restocking the fridge, to being on set for a commercial assisting wardrobe and assisting the producer, I have learned so much. I figured I would share some tips for future interns on how to succeed at their internships. 1. Always come into work with a bright smiling face, come…

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First International Pop Up Agency, We Are Y5!

Y5! My team and I have created the first international pop up advertising agency and its name is Y5. We are founded under the Marcus Graham Project, a non-profit organization aimed to promote diversity in advertising. Our four clients are Falling Whistles: A Campaign For Peace in the Congo, Uber, Glamour RX,, and lisnr.  3 of our clients are international and Glamour RX is a local client trying to break out of the Dallas market.  Over the past ten weeks we have been tasked with solving all of our clients problems and as of today, we have. All four of…

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