The Age of Persuasion: How Marketing Ate our Culture
Thinking of advertising and marketing industry today you realize that it has come a long and far way from where it began. Authors Terry O’Reilly and Mike Tennant give a comprehensive history of how advertising started, where it’s been, and what it has evolved to currently. Previous to becoming the author of this book O’Reilly had a radio series, “O’Reilly on Advertising”. His follow up to this was the “Age of Persuasion” where he looking into the ways marketing and advertising have affected everyday life. This book serves as a way for him and his partner author to expand on…