Summer Learning for the Future

This summer, time has gone by so quickly at the fast moving start-up, Defined Clarity. During the two months I have worked as a marketing intern, we have been developing the marketing strategy of their new HR software, gatherDocs. Our first client, Villa Shoes, posted the first gatherDocs signs in stores on June 18th and we are excited to move into other stores soon such as Sunoco, Swiss Farms and Big Brother Big Sister. It has been so exciting for me to see the new product hitting the market and to see how my hard work has impacted the product…

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The Bittersweet End

My finals day at Poptent have been bittersweet. Finishing up on last minute projects, and putting the final touches on all the work I’ve done throughout the summer has made me realize how many different aspects I oversaw at the Poptent office, the short time I was there. From sitting in on client conference calls, to working on creative briefs, I can truly say this opportunity was once in a lifetime. The huge amount of responsibility that I was granted, and the ability to create submission reports for billion-dollar brands like Bud Light and Cracker Jack has been amazing. On my last day, the…

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Reflecting on my “Remarkable” Experience

I have finally approached the two month mark interning at PrimePay. I still cannot believe that much time has passed and how much I have learned during this time-frame. Right now, the marketing and strategy department is working in overdrive to prepare for the unveiling of PrimePay’s new website and logo. Just yesterday I was able to sit-in on a training session that was done via phone conference with stakeholders from all across the country. The purpose of this session was to inform employees, clients, brokers, etc. of the exciting new changes that PrimePay will be experiencing in the next…

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Lights, Camera, Action!

Hello All, My name is Ashley Blair Leonard, I am an advertising major at Temple University. I have been interning at Shooters Inc, a production company on Walnut Street. I have been here since the end of May, and will be continuing my internship until the end of August. Lucky for me, I was chosen to work closely with the executive producers of the company. I have been able to travel on set a handful of times, and watch the creative work take place play by play. I have been responsible for helping out with wardrobe, prop runs, and set…

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Interning in the Fitness Industry

Having  interned at two entirely different fitness facilities within the Philadelphia region, I have acquired  considerable knowledge about what is  necessary to  run a successful, profitable business. Currently, interning for Trap Door Athletics has been a unique and educational experience as I have worked  diligently to help this 1-year old company increase public awareness while steadying its feet. Hired as an advertising intern, I was thrilled when informed I would be needed to assist in event planning, thus allowing me to dip my toes into something new. During the first few weeks, I maintained focus on controlling social media updates…

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Independence and Music, for Me

With the summer dwindling down, the days at Phillybass’d have been becoming longer with project deadlines quickly approaching. Wrapping up all of these projects before the beginning of the new semester has been challenging due to everyone’s individual jobs. We are all to complete one stage of the project, finalize or part, then add it collectively to the drop box to pull the whole project together. What makes this so difficult is that all the interns are never in the office all at once, so there have been issues with communication and organizational efforts for the projects.   What these…

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Early Experience as a Harmelin Media Intern

Hello everyone my name’s Kyle Killoran and I’m heading into my Junior Year at Temple. For the past few weeks I’ve been working as an intern at a media buying agency called Harmelin Media, located nearby in Bala Cynwyd. Over what’s been a short period of time, I have had the opportunity to work with a number of great people and learn a lot at the same time. While I have gotten to work on a number of different campaigns, the main client that I have spent my time on is BET. This has provided me with a chance to…

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Second month of Internship!

Well this is the second half of my summer long internship and I have made many strides and certainly learned that internships are something that resembles a totem pole.  Starting at the bottom where doing some small work, something boring, something you are not really interested in are all standards to just beginning your first internship.  But what my internship has shown me is that the first month was the same as the bottom of the totem pole.  I really was not doing much, or sometimes things that I was doing just were subliminal and not interesting.  Though, as I…

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#LEXUSINSTAFILM

Behind the Scenes of a Lexus Commercial Shoot with Team One

Hello from sunny Los Angeles, California! I’m Michelle Saunders, Interactive Production intern for Saatchi & Saatchi’s Team One. Team One is a full service advertising agency and the seventh largest agency in Los Angeles. We have over 300 employees and work with clients including Lexus, the Ritz Carlton, Haagen Daz international, JW Marriot, American Express, and others. I work in the Idea Production department as part of the Interactive Production team, meaning I help create anything digital or web related, mostly on Lexus projects. A few weeks ago I was lucky enough to be able to go to a commercial…

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Giving Back

Hello everyone! My name is Eryn Foust and I have been interning for Susan Graham Consulting located in Hershey, PA this summer. SGC is a technical recruiting agency that specializes in IT/Technical positions. I only have a few more weeks left at my internship and I can truly say I do not think I could have possibly landed a better position. I’ve learned so much at my internship this summer. From how to sort through resumes, to what marketing strategies work best for SGC, to mastering every social networking site possible, to just how important networking really is. But, the…

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My XTU Internship and Toby Keith Culture Shock

At the beginning of the summer, I was accepted as a promotions intern at Beasley Broadcast Group in Bala Cynwyd, PA. Though there are two radio stations in the studio I work for (Wired 96.5, 92.5 XTU), I was under the impression that I’d be working solely with Wired, “Philadelphia’s Hip Hop Station”, since I’m more familiar with that type of music. Sure, I’ve listened to bluegrass, maybe jammed out to the Dixie Chicks now and then, but when I was asked to do promotions for the Toby Keith concert for XTU, the country station, my first reaction was dread.…

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Final Days At Internship – Great Experience Thus Far – Elizabeth Moore

Hello all, My name is Elizabeth Moore, I am a current student at Temple University going into my senior year.  I intern at a production company called Shooters, INC in Philadelphia on 6th and Walnut Street at the Curtis Center.  I started in mid June and will be ending towards the beginning of August.  Having been here for more than a month has been a useful tool towards my career in the advertising industry.  When I first started off as an intern at Shooters and as a student at Temple I was interested in working at an advertising agency.  However,…

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Personally Representing 92.5 XTU and Wired 96.5

As I explained in my prior posts, I spent this summer interning at Beasley Broadcast Group in the promotions department. Beasley oversees both 92.5 XTU (Philadelphia’s Country Station) and Wired 96.5 (Philadelphia’s Party Station). While the two stations play totally different music genres, my job as a promotions intern is to act as a cultural chameleon. In one day, I could be working a Brad Paisley concert, and another day I’ll work a Mac Miller concert (true stories). Regardless to which station I am representing at an event, our job in promotions is to distribute freebies and prizes from our…

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It’s Always the Little Things

My name is Michael, I’m one of the new interns at PhillyBass’d working as the Social Media and Marketing intern. I am an Advertising student at Temple University with a concentration in Art Direction, looking to move forward into the music and entertainment realm upon graduating. I currently work within the music industry and knew this opportunity interning with PhillyBass’d was a perfect fit for my intern experience. The first few days at any new job can be overwhelming and nerve wrecking, but PhillyBass’d didn’t give me that impression. The environment was awesome, very welcoming, and had a lot of…

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Springing into Action: Poptent

I’m Gabby and this summer I was given the amazing opportunity to be the marketing intern at Poptent. Based  in Orange County, CA, with an office in Conshohocken, PA, Poptent has been doing amazing things since its start in 2007. In basic terms, the company combines two powerful trends in video production, creation and distribution. Rather than using traditional models, where clients such as Seaworld and Cracker Jack turn to advertising agencies and the same old creative directors for video creativ (from concept to content), Poptent specializes in crowdsourcing, connecting independent filmmakers with national brands. This allows a faster turn around time for…

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