November 2013

Work with Stream!

I am currently an account management intern at Stream Companies. Going there three times a week is something I actually like to do. The atmosphere there is very laid back, fun and serious at the same time. The experience thus…

Red Tettemer and O’Connell + Partners

I’ve been working at Red for a little more than two months now.  There are many perks of the agency and one of them is the view from the top floor of the Widner Building in Philly.  The environment of…

Waaaaake Up Philadelphia!

Hey everyone! My name is Lindsay Webber and I am a senior here at Temple studying advertising. Over the past few months I have been interning with two of Philly’s top radio stations, Wired 96.5 and 92.5 XTU. So far,…

Discovering What M Really Means

This semester I find myself interning at M, a small branding, advertising and design agency in Old City. Founded just over a decade ago by four guys (two business side, two creative), M is still thriving in Philadelphia. Staffed at…

Riding with Red Tettemer O’Connell + Partners

Hey there! My name it Mitchell Katz. I’m a third-year advertising major and general business studies minor at Temple. During the Fall 2013 semester, I will be interning in the Account Management Department of Red Tettemer O’Connell + Partners, a…

Woah, I’m halfway there.

Since I am almost halfway through my internship at Philadelphia magazine, I thought that this would be an ideal time to write a blog post about my time there! I cannot believe I have already been working there for a…

My #1 Lesson So Far

Hi everyone, I’m Jacquelyn and I am interning this fall at a company called Advanced Sports International, an international bike distributor.  I am working in their marketing department, helping develop an advertising schedule and plan for 2014.  Our goal is to…

The Start to my Career in Advertising

My name is Laura and I’m interning at Barilotti Wealth Strategies. My supervisor Christy is a Certified Financial Planner which pretty much means what it sounds like; she advises her clients on anything that may affect them financially. For the…

Intern 101 Chapter I

It feels like just yesterday I started my internship @Harmelin Media. I heard a lot of positive things about this place such as it is a good start for interning, people are in there are nice, etc. Frankly speaking, I…

Promoting Hollywood with Allied-THA

Hello! My name is Stephanie DeLorenzo and I am currently interning at Allied-THA in Center City. So far, it has been one of the most fun and valuable experiences of my life. Allied-THA is a marketing agency that promotes films…

“Buy.ology” by Martin Linstrom

Throughout this book, the author, Martin Lindstrom, attempts to prove to his readers that through neurological testing, advertisers can discover what consumers really want, because sometimes their words aren’t the complete truth.  Each chapter offers a different example of a…

Five Tips to Land Your First Internship

For the last three months I have served as a Media Intern at LevLane, one of Philadelphia’s most prominent and respected advertising agencies (I would flat-out tell you that they are the coolest one, but that would be biased.) It’s…

Contagious

Jonah Berger’s book Contagious explores why certain things catch on and become popular. He starts by dismissing the belief that many, including myself, thought to be true; that a small number of “influencers” cause idea or products to catch on.…

Why We Buy: The Science of Shopping

Why We Buy   When you step into a store or shopping environment, have you ever wondered why signs are placed where they are or why there is two feet of walking in between isles? Paco Underhill, the author of…

Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy. Phil Barden. Chichester, UK: John Wiley & Sons, 2013. 270 pages We can’t always explain why we buy what we buy. Some product aspects, such as price and quality, are obvious factors in…