public relations

A New Career Path- #ExpressU

Hello everyone! I’m Cameron Kira Thomas, a senior Advertising major in the Art Direction track, and I’m a student brand ambassador for Express. Express is an American fashion retailer with over 600 national stores focusing on high-quality professional and casual…

How A Marketing Agency Really Works

LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over…

The Importance of Tracking Links To Measure ROI

My Name is Carlos Castro Miranda and I am serving as a social media intern at Slice Communications. Slice Communications is a Philadelphia based social media and public relations firm consisting of approximately ten full-time employees. Currently, I create social…

Prerequisites for Success

Back during the cold, long days of last winter, I was on a mission to acquire an internship for this semester (that is winding down, ever so quickly!) I stumbled across Skai Blue Media, a PR firm in Midtown Village,…

Kembrel Men’s Store Opening

After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and branding. Kembrel’s latest venture was opening a Men’s Shop in the midtown village. With such a small space and an…

IABC Philly: Generating Media Coverage That Matters

TIME: 5:30 – 7:30 PM LOCATION: Philadelphia Marriott West October 24, 2012 5:30 – 7:30 PM Philadelphia Marriott West Hotel, Conshohocken, PA Cost: $35 Members; $45 Non-Members; $15 Students Tony DeFazio is the president of DeFazio Communications, LLC, a Conshohocken, PA-based public…

A Meeting with Nicole Cashman

As you may remember, I have spent the summer interning with Cashman & Associates, the public relations firm in Northern Liberties and owned by Nicole Cashman.  Throughout the course of my internship, I have been fortunate enough to mix and…

Jenna Communications – My Fresh Start

My internship at Jenna Communications has definitely proved to a be an experience I was never accustomed to. As an advertising major, I am used to account management, designing ads, and creating outlandish campaigns. Jenna Communications on the contrast, is…

Inspiration In and Out

If there is one thing I have learned by interning at the Center City Public Relations agency Jenna Communications – it is that inspiration is everywhere. As a senior, I am at that time in my life where I do…

Jack of All Trades

We’ve all been asked the question, “What do you want to be when you grow up?” more times than we can count. For me, it’s always a struggle to come up with a solid, satisfying answer.  The truth is, I’m…

Internship at Weston Fitness

I started Weston Fitness about 2 weeks ago and everything is going well thus far. My name is Brianna and I am currently an Advertising student with a focus in Art Direction. I will be graduating in May and this…