March 2011

sp11wherechildrensleep

Where Children Sleep Photo Project

James Mollison has developed an interesting project that really touches base with hearts across the world.

James Mollison was born in Kenya in 1973 and grew up in England. After studying Art and Design at Oxford Brookes University, and later film and photography at Newport School of Art and Design, he moved to Italy to work at Benetton’s creative lab, Fabrica. His work has been widely published throughout the world including by Colors, The New York Times Magazine, the Guardian magazine, The Paris Review, The New Yorker and Le Monde.

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Fonts for Copywriters

Hello all!

One of my favorite ways to get started writing, is to pick out an interesting font. Most of the time, ads won’t use standard fonts like Times New Roman or Comic Sans. You know what- let’s just go ahead and delete Comic Sans from your computer right now. Just to be safe. Did it? Cool.

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Interning at The Gabriel Institute

I’ve been interning at the Gabriel Institute and I can say that I have really learned a lot. The Gabriel Institute is a B-to-B company, although they are moving towards working with consumers, and I’m sure it is a little different from companies that work directly with consumers. TGI is a company focused on team building. They work with business to restructure or reorganize their teams to improver their productivity and efficiency. TGI is also small company, only four full time employees at the headquarters. So interning at a relatively small B-to-B company is an interesting experience. Since the company is relatively small, I have the opportunity to do many things as well as feel part of the team, instead of just “the intern”. Since interning at TGI I have not only been involved with advertising, but I have also been involved with PR, social media, human resources, an many more aspects of the company. I’m excited to see what the rest of the semester has in store for me at TGI.

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A “Chevy Nova” Situation

One of the first lessons I can remember learning in Professor Olson’s Intro to Advertising class is that when developing an ad campaign, one must always take into consideration who the audience is. The famous example that paired with this lesson was the “Chevy Nova” campaign which didn’t quite translate positively in Spanish – “Chevy Nova” = “Chevy doesn’t go.” Interestingly enough, a similar scenario surfaced while working at my internship this week.

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THE Charlie Sheen… On Twitter.

Yes, that’s right. Now you can follow Charlie Sheen and all that he has to say to out loud on Twitter. At 9 am yesterday morning, Sheen decided that he wanted to start a Twitter account to share his side of the story to his fans. By 12 yesterday, he had his Twitter account approved (somebody else already had @CharlieSheen, so he had to get it approved by Twitter before he could take it.) It has been 24 hours, and Charlie Sheen officially has over 900,000 followers! This number is an immense testament to social media, and just how quickly it moves. Now that Sheen’s account has been publicized, his followers will undoubtedly grow greatly; what’s amazing, is that they went from nonexistant to 900,000 withOUT the twitter being publicized. Something cool: it is confirmed that Sheen is undoubtedly doing all the tweeting himself. It is likely that Sheen will be considered for Ad.ly (“the business of securing endorsement deals for celebrities on social media”). Might I remind you, that this has all happened within the last 24 hours? Amazing!

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The sofa, carpet, window treatment internship!

I am excited to announce that I FINALLY found an internship, after a very long search! Sheffield Furniture and Interiors has agreed to take me on as their intern Copywriter in their creative department. I am pretty excited about the opportunity to do real copy work and have things published. I am also quite nervous! What if I run out of creative ideas? How do people keep creative ideas coming about one singular topic over and over and over? I am going to have to start looking for inspiration in the home decor/furniture department! Beyond my own personal fears of not continuing to do “good” for them, I am extraordinarily excited, and feel pretty validated in my own capabilities after being hired (even if it is only an internship). Last time I met with them, they gave me a tour around the whole furniture facility, including the warehouse itself. The company is really amazing, and takes so much time and care in everything they do (appropriate, considering the price of the furniture…. I stood on a $20,000 oriental rug!). I hope that I can learn a lot from them about advertising (in addition to the extensive knowledge I am sure to gain about furniture, hehe). Advertising has always struck me as the kind of thing one has to actually DO (not just learn about) to ever really learn. So, here I go! Will report back soon with updates.

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Gotta Be a Go-Getter

 

An example of the website for Old City Creative Corridor

Aside from designing some really cool content at Maiden Media Group, I have found that my favorite part of my internship has been immersing myself in a variety of other departments and activities. We have been taught in classes and heard from guest speakers for years that the best way to make an impression on an agency, and also learn the most, is to make an effort to get involved in any and all aspects of the agency. Just because I am a design intern doesn’t mean that I am interested in limiting myself to just that.

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